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Free digital marketing knowledge

Do you want to get a PhD in online marketing - and gain the knowledge and tools to make your business more visible online? Then the Webamp Academy might be for you. Here, Webamp specialists will teach you Google Ads, SEO, social ads and email marketing.

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Free knowledge that can
lift your business digitally

Webamp The Academy is a concept that allows you to be trained in some of the most important disciplines in online marketing. And you don't have to worry about grades, ECTS points or applications to get into the Webamp Academy. In fact, there are no admission requirements, the courses are free of charge - and there is plenty of space in the digital auditorium.

Webamp Academy - Free digital marketing knowledge
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SEO guide

The Complete Guide to Search Engine Optimization in 2022 (SEO)

3 October 2022
Do you have a handle on SEO? If not, this complete guide to search engine optimisation in 2022 will (hopefully) answer all your questions.
Toxic backlinks

Toxic backlinks - poison for your website's SEO

1 September 2022
What are toxic links? Find out in this post.
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Website migration - is your new website SEO-ready?

3 August 2022
What is SEO migration? And how do you do it in practice? Get tips and tricks for website migration.
SEO vehicle trailer

Seven cool SEO tools - the webmaster's most important tools

15 June 2022
In this post, we open up the toolbox to give you an insight into a selection of SEO tools.
Bounce rate

Everything you should know about bounce rate

10 June 2022
What exactly is bounce rate? Why is it important to deal with? Find out in this post.
Negative keywords

Create positive results with negative keywords

30 May 2022
If your company is advertising on Google, it is a "must" that you know about negative keywords! It's a crucial feature for your ad dollars!
Regex magic

Regex - Digital magic for process optimisation

28 March 2022
Do you want to avoid spending your precious time sorting, cleaning and changing data on your webshop? Don't worry, we've got a digital magic wand up our sleeve.
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Topic clusters - and how they can benefit your SEO

1 March 2022
In this post, we take a closer look at a model that is increasingly influencing SEO: topic clusters.
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5 SEO factors that will get you on Google's podium in 2022

24 January 2022
In this blog post, we review the key new updates and 2022 trends you should be paying close attention to.
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Semantic SEO - how to make SEO for humans rather than machines

22 December 2021
Semantic SEO... what is it? Why do you need to know about it if you want to top Google? And how do you do it in practice? It will be
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Dynamic advertising

24 November 2021
What is dynamic advertising? And how can it benefit your Google Ads strategy? Find out in this post.
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Get started with Instagram Reels and Reels Ads

22 October 2021
Have you ever caught yourself thinking: "What the heck is my business going to use Instagram Reels for?". If you can nod yes, we'd love to borrow your time
Linkedin sales opportunities

Succeed and create sales opportunities with Linkedin

26 May 2021
Get tips and tricks for generating leads through Linkedin. Avoid being at the back of the queue in the hunt for the good customers in your industry.
Marketing funnel

How to seduce your customers with a social media marketing funnel strategy

29 April 2021
How do you convert strangers into paying customers via social media? By thinking marketing funnel into your social ads strategy.
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3 automatic email flows that increase sales on your webshop

31 March 2021
Have you considered making more of your email marketing? Then read on! You'll be introduced to 3 different automated email flows that boost
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How to match SEO with search intent

11 February 2021
What is search intent? What does it mean for your SEO? And how do you ensure that your content matches your users' search intent?
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Is your website slow? Then give it a speed optimization!

14 January 2021
Do you have a handle on the speed of your website? If not, read more about why it's slow - and what you can do to optimise it
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Create hot leads with Facebook lead ads

3 December 2020
Would you like to get leads for your salespeople or to fill up your newsletter subscriptions?
Digital Logbook

Google Analytics Annotations - the log that gives your data context

20 November 2020
Do you use Google Analytics Annotations? If you don't, you can read more about all the benefits right here.
Webshop Black Friday

Is your webshop (Corona) ready for Black Friday?

22 October 2020
Is your webshop ready for Black Friday? And how do you turn this otherwise gloomy Friday at the end of November into a bright spot in your annual accounts?
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All you need to know about CTR (Click Through Rate)

24 September 2020
What is CTR? And why is it important to keep track of how many people click on your organic landing pages? Find out all about it right here.
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Make your webshop visible in search results - tips and tricks for SEO in Shopify

3 September 2020
How do you create SEO in Shopify? You'll find lots of concrete tools in this post.
Screaming Frog

Seven tips to improve your SEO via Screaming Frog

13 August 2020
What is Screaming Frog? How can it benefit your SEO? And how do you use it specifically? You'll find the answers in this post.
Webshop

Why you need a webshop

14 May 2020
E-commerce is booming - and that's just one of the many good reasons why you should invest in a webshop. Read more about the benefits in this post.
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SEO-checklist: How to build a great landing page text (readable by robots and humans alike)

7 May 2020
Writing SEO copy is both time-consuming and research-intensive - read on for tips on how to build a great landing page text.
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Google My Business - how to set up your online business card

31 March 2020
Google My Business is your company's online business card - so of course it needs to be up to date. But how do you set up your profile correctly?
First aid for your business

First aid for your business: how to create turnover and retain customers in times of crisis

25 March 2020
Is your business paralysed by the corona crisis? There are certainly things you CAN do here and now to keep sales up and customers coming back.
Google Ads Strategy

10 tips for your Google Ads strategy during the Corona crisis

19 March 2020
In times of crisis, using the right tools for your marketing is key. You can find those tools right here.
Advertise

Facebook advertising in times of crisis - why you should invest in ads now

13 March 2020
What does the Corona crisis mean for your social media advertising? How do you get an overview of your Facebook advertising? Find out here.
Correct targeting and conversions in Google Analytics and Google Tag Manager

Introduction to goal setting and conversions in Google Analytics and Google Tag Manager

28 November 2019
Do you want an overview of clicks, visitors, enquiries and other relevant data about your website or webshop? Then conversion tracking is your friend.
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Understanding Google's new algorithm - what is Google BERT?

26 November 2019
Google is constantly coming up with new updates to improve the user experience. In this post, you'll get a quick introduction to Google BERT.
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19 questions for your SEO strategy

22 September 2019
A relevant and realistic SEO strategy is an almost indispensable foundation for your website's success in the search engines. But how do you set one?
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An introduction to structured data - How Google learns to understand your website better

12 September 2019
Structured data helps Google better understand what your website is about - increasing your chances of ranking higher in search results
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Why your business should write blog posts

8 August 2019
Why should you spend time writing blog posts for your website or webshop? This post will give you a handful of good reasons.
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5 pitfalls to avoid as a copywriter

13 June 2019
Many copywriters fall into the same pitfalls when writing web copy - and of course you should avoid them when writing copy.
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Woocommerce vs. Shopify - Which should you choose?

9 May 2019
Are you planning a new webshop and not sure which e-commerce platform to choose? Then read this post and get a thorough insight.
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What do ancient Rome and link building have in common?

25 April 2019
If you want your website to succeed, you can't do without link building. But what exactly is link building?
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How do you choose the "right" marketing agency?

11 April 2019
Are you considering outsourcing some of your marketing efforts to a marketing agency? Then read this post first.
Metaphors

Where should you use imagery and metaphors in your texts?

14 March 2019
Imagery and metaphor are not just linguistic embellishments. They can also help your customers understand your products.
Keyword analysis

Choose keyword analysis over gut feeling

22 February 2019
However, you are unlikely to get far in the Google queue without a thorough keyword analysis. But how do you do it? You can learn in this post.
Ymyl

Your money, or your life! - Get control of your YMYL website

7 February 2019
If you work in customer health, health or finance, it takes a lot to get Google to find your site trustworthy - but it's not impossible.
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15 concrete tips for writing a (good) landing page

24 January 2019
Content is king if you want to rank well on Google. But writing good web copy is easier said than done.
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How do you deal with bad reviews online?

10 January 2019
"Bad publicity is better than no publicity", travel king Simon Spies once said. But not online - where good publicity is the key!
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Storytelling & SEO: Create valuable content for your website

26 September 2022
It can be difficult to create a story that is exciting, compelling and has a point - read more about the interplay between storytelling & SEO.
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GDPR bombshell: Google Analytics is illegal!

23 September 2022
The Danish Data Protection Authority has decided on 21/09/22 that you should make a plan to legalize the use of Google Analytics - get the 2 different solutions here.
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The shield model: identify your competitors

23 August 2022
In this guide you can read about the shooting target model - a model to identify your competitors.
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Boston models: Achieve the highest possible profit

23 August 2022
Learn more about the Boston Model, which divides company products into four fields.
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Performance marketing

23 August 2022
Learn more about performance marketing - an essential part of digital marketing.
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The SMUK model: select the right target group

22 August 2022
Read about the SMUK model - a valued segmentation model among marketing experts and business students.
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FAQ - Google Analytics

22 August 2022
Get an insight into Google Analytics - Google's free web analytics tool for statistics on user behaviour on your website.
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FAQ - Google Tag Manager (GTM)

22 August 2022
Get answers to common questions about Google's own tracking tool, Google Tag Manager.
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Ansoff's growth matrix: gain insight into your company's growth opportunities

22 August 2022
Learn about Ansoff's Growth Matrix - a model that offers four different options a company can follow to grow.
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SEO: How to make a good keyword strategy

22 August 2022
In this post, we'll give you keyword analysis tips to ensure you're not writing content blindly - we'll give you tips for your keyword strategy.

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