Free digital marketing knowledge
Do you want to get a PhD in online marketing - and gain the knowledge and tools to make your business more visible online? Then the Webamp Academy might be for you. Here, Webamp specialists will teach you Google Ads, SEO, social ads and email marketing.
Free knowledge that can
lift your business digitally
Webamp The Academy is a concept that allows you to be trained in some of the most important disciplines in online marketing. And you don't have to worry about grades, ECTS points or applications to get into the Webamp Academy. In fact, there are no admission requirements, the courses are free of charge - and there is plenty of space in the digital auditorium.
What is a landing page?
We give you 16. concrete tips for creating landing pages that rank and convert.
Helpful Content Update
In August and September 2023, Google rolled out a significant update that has attracted attention, especially in the SEO world.
How to write with ChatGPT
Learn how you can write with AI - I dive into the potential of ChatGPT and explore how the bot can improve your copywriting
What is SEO? Search Engine Optimization Guide 2023
Do you have a handle on SEO? If not, this complete guide to search engine optimisation in 2023 will (hopefully) answer all your questions.
Topic clusters - and how they can benefit your SEO
In this post, we take a closer look at a model that is increasingly influencing SEO: topic clusters.
E-E-A-T - "eat" your way to SEO success
Dive into the world of E-E-A-T and understand why experience, expertise, authority and credibility are key elements in search engine optimization.
Everything you need to know about h-tags in SEO
Learn about H-tags in SEO in our guide. Gain valuable insights into the use of H-tags and discover our 9 tips to improve your headline optimization.
Get control of on-page SEO
What is on-page SEO? Read this post to get to grips with on-page SEO, so you get read, understood and rewarded by Google.
Understanding LinkedIn's algorithm 2023
LinkedIn can seem like an impenetrable jungle. That's why I set out to crack the code to understand LinkedIn's algorithm in 2023.
10 tips for your Google Ads strategy during the Corona crisis
In times of crisis, using the right tools for your marketing is key. You can find those tools right here.
Seven cool SEO tools - the webmaster's most important tools
In this post, we open up the toolbox to give you an insight into a selection of SEO tools.
Guide to Google My Business in 2023 (Google Business Profile)
Want a better understanding of Google My Business? Make the most of your online business profile in 2023 by following this guide.
Create positive results with negative keywords
If your company is advertising on Google, it is a "must" that you know about negative keywords! It's a crucial feature for your ad dollars!
Why you need a webshop
E-commerce is booming - and that's just one of the many good reasons why you should invest in a webshop. Read more about the benefits in this post.
SEO-checklist: How to build a great landing page text (readable by robots and humans alike)
Writing SEO copy is both time-consuming and research-intensive - read on for tips on how to build a great landing page text.
Seven tips to improve your SEO via Screaming Frog
What is Screaming Frog? How can it benefit your SEO? And how do you use it specifically? You'll find the answers in this post.
Website migration - is your new website SEO-ready?
What is SEO migration? And how do you do it in practice? Get tips and tricks for website migration.
Everything you should know about bounce rate
What exactly is bounce rate? Why is it important to deal with? Find out in this post.
12 tips for YouTubeSEO
You may know the website -SEO - but did you know that SEO can also help you get more views on YouTube?
Create hot leads with Facebook lead ads
Would you like to get leads for your salespeople or to fill up your newsletter subscriptions?
An introduction to structured data - How Google learns to understand your website better
Structured data helps Google better understand what your website is about - increasing your chances of ranking higher in search results
Fatal SEO errors in 2023
Read on as I try to help you understand the biggest SEO mistakes so you can avoid making them.
Is your webshop (Corona) ready for Black Friday?
Is your webshop ready for Black Friday? And how do you turn this otherwise gloomy Friday at the end of November into a bright spot in your annual accounts?
5 SEO factors that will get you on Google's podium in 2022
In this blog post, we review the key new updates and 2022 trends you should be paying close attention to.
How to seduce your customers with a social media marketing funnel strategy
How do you convert strangers into paying customers via social media? By thinking marketing funnel into your social ads strategy.
Succeed with off-page SEO
There are several different disciplines you need to master if you want to succeed with off-page SEO. Find more information about off-page SEO here.
Semantic SEO - how to make SEO for humans rather than machines
Semantic SEO... what is it? Why do you need to know about it if you want to top Google? And how do you do it in practice? It will be
Make your webshop visible in search results - tips and tricks for SEO in Shopify
How do you create SEO in Shopify? You'll find lots of concrete tools in this post.
Dropshipping - the ultimate guide 2023
What exactly is dropshipping? And how can it benefit your business? Learn more here
Build authority on Google with link building
Strong backlinks increase your website's credibility and authority in Google's eyes. Read more about link building here.
Technical SEO
Having trouble understanding what's keeping you from achieving top rankings on Google? It might be a technical shortcoming. Read more about technical SEO here.
How to make a podcast? 5 steps to podcasting in your branding strategy
Why is podcasting a brilliant media platform? And how do you implement it into your branding strategy? Get 5 tips here.
Dynamic advertising
What is dynamic advertising? And how can it benefit your Google Ads strategy? Find out in this post.
Tips for Instagram Reels and Reels Ads 2023
Get more followers and get more attention for your business with Instagram Reels. Get tips here.
Your money, or your life! - Get control of your YMYL website
If you work in customer health, health or finance, it takes a lot to get Google to find your site trustworthy - but it's not impossible.
Choose keyword analysis over gut feeling
However, you are unlikely to get far in the Google queue without a thorough keyword analysis. But how do you do it? You can learn in this post.
How do you deal with bad reviews online?
"Bad publicity is better than no publicity", travel king Simon Spies once said. But not online - where good publicity is the key!
Where should you use imagery and metaphors in your texts?
Imagery and metaphor are not just linguistic embellishments. They can also help your customers understand your products.
How do you choose the "right" marketing agency?
Are you considering outsourcing some of your marketing efforts to a marketing agency? Then read this post first.
What do ancient Rome and link building have in common?
If you want your website to succeed, you can't do without link building. But what exactly is link building?
Woocommerce vs. Shopify - Which should you choose?
Are you planning a new webshop and not sure which e-commerce platform to choose? Then read this post and get a thorough insight.
5 pitfalls to avoid as a copywriter
Many copywriters fall into the same pitfalls when writing web copy - and of course you should avoid them when writing copy.
Is your website slow? Then give it a speed optimization!
Do you have a handle on the speed of your website? If not, read more about why it's slow - and what you can do to optimise it
Why your business should write blog posts
Why should you spend time writing blog posts for your website or webshop? This post will give you a handful of good reasons.
19 questions for your SEO strategy
A relevant and realistic SEO strategy is an almost indispensable foundation for your website's success in the search engines. But how do you set one?
Understanding Google's new algorithm - what is Google BERT?
Google is constantly coming up with new updates to improve the user experience. In this post, you'll get a quick introduction to Google BERT.
Introduction to goal setting and conversions in Google Analytics and Google Tag Manager
Do you want an overview of clicks, visitors, enquiries and other relevant data about your website or webshop? Then conversion tracking is your friend.
Facebook advertising in times of crisis - why you should invest in ads now
What does the Corona crisis mean for your social media advertising? How do you get an overview of your Facebook advertising? Find out here.
First aid for your business: how to create turnover and retain customers in times of crisis
Is your business paralysed by the corona crisis? There are certainly things you CAN do here and now to keep sales up and customers coming back.
Google My Business - how to set up your online business card
Google My Business is your company's online business card - so of course it needs to be up to date. But how do you set up your profile correctly?
All you need to know about CTR (Click Through Rate)
What is CTR? And why is it important to keep track of how many people click on your organic landing pages? Find out all about it right here.
Google Analytics Annotations - the log that gives your data context
Do you use Google Analytics Annotations? If you don't, you can read more about all the benefits right here.
How to match SEO with search intent
What is search intent? What does it mean for your SEO? And how do you ensure that your content matches your users' search intent?
3 automatic email flows that increase sales on your webshop
Have you considered making more of your email marketing? Then read on! You'll be introduced to 3 different automated email flows that boost
Succeed and create sales opportunities with Linkedin
Get tips and tricks for generating leads through Linkedin. Avoid being at the back of the queue in the hunt for the good customers in your industry.
Regex - Digital magic for process optimisation
Do you want to avoid spending your precious time sorting, cleaning and changing data on your webshop? Don't worry, we've got a digital magic wand up our sleeve.
ROI (Return on Investment)
Return on Investment is a key metric for any business. Understanding ROI is essential to running a successful business. Learn more about RO
Search Console Insights - the best of both worlds
Search Console Insights has a few useful features that can make your life as a PPC or SEO specialist a little more exciting - and easier.
6 tips for SEO in 2023
Need to get started or improve your SEO strategy? Get 5 search engine optimisation tips for 2023 to get you started.
Avoid the biggest branding mistakes - and build a strong brand
Want to build a strong brand? Read on to learn about the biggest branding mistakes and what you should do instead!
Storytelling & SEO: Create valuable content for your website
It can be difficult to create a story that is exciting, compelling and has a point - read more about the interplay between storytelling & SEO.
Want to make a good investment? Get a new website!
Does your website need a facelift? Then get a new website! Your website's design is the first thing potential customers notice.
Does your company need SEO?
Does your company need SEO? The answer is yes, as SEO is the alpha omega for making your business visible in search engines. Read more right here.
What is PR - and why is it crucial for your business?
What is PR? You've probably heard of it, but do you really know what it means and how important it is for your business?
SEO-outsourcing - use specialists in SEO
There are many advantages to outsourcing your SEO to specialists. You can read more about all the benefits right here.
B2B marketing
B2B marketing includes all actions and processes to market and distribute a product or service to another business.
Customer retention - successful retention of customers
Businesses can often be blinded by the idea of constantly attracting new customers - but what about existing ones? Read more about customer retention here.
SEO: How to make a good keyword strategy
In this post, we'll give you keyword analysis tips to ensure you're not writing content blindly - we'll give you tips for your keyword strategy.
The SMUK model: select the right target group
Read about the SMUK model - a valued segmentation model among marketing experts and business students.
Strengthen your brand narrative with storytelling
Did you know that through storytelling you can create a stronger connection with your target audience while building a strong brand? Read more here.
How to build an effective outreach strategy
Do you feel lost when you hear the word outreach? Get help to create an outreach strategy that adds value to your business.
SEO: Visibility in times of crisis
can SEO be useful when external or internal crises occur in the company? Read more about why SEO pays off in the long run here.
SEO-service: Become visible on the web
SEO is an essential part of creating digital visibility, but it's also a lot of work. Read more about our SEO service here.
International SEO: Succeed on the international market
Are you interested in expanding your business to an international market? Then you should consider implementing international SEO!
SEO: Category texts create value for your webshop
In this guide, you will learn how to write good category texts and how they can create value for your webshop.
Webamp are now Shopify experts
At Webamp , we're thrilled to now call ourselves certified Shopify experts.
Report for crawl statistics
Get detailed crawl statistics for your site via Google's crawl statistics report. Read more about the news here.
The new iOS update - an advertiser's worst nightmare
Do you advertise on social media - and track your users at the same time? Then you should know about Apple's new iOS 14 update.
Google's Core Web Vitals - a ranking factor on Google from May
Google's Core Web Vitals - a ranking factor on Google from May
Raise awareness of your business with competitions on Facebook
Facebook competitions are a brilliant strategy if you want exposure, shares and awareness for your business.
Get a SoMe strategy that gets results
You need to be targeted and specific with your SoMe marketing, and that's why you need to put together a SoMe strategy.
Guide: How Facebook Business Manager Works
Facebook Business Manager is a brilliant tool that you can use to manage your ads on Facebook and Instagram.
10 tips: succeed with email marketing
Email marketing consists of several important parts that all need to be taken into account before it bears fruit.
The benefits of hiring a marketing agency to develop your new website
It may be a good idea to team up with a knowledgeable marketing agency to develop your new website.
FAQ - Facebook Business Manager
Business Manager is a brilliant tool for companies marketing themselves on Facebook, and a tool with a wealth of options and functions.
SWOT analysis: get an overview of your company's overall situation
Read about the SWOT analysis - one of the most widely used tools for analysing a company's situation.
The Minerva model: find and analyse your target group
Read about the Minerva model - a Danish-developed model that provides a quick and easy insight into the lifestyle of Danes
PESTEL analysis: what external factors affect your business?
Read about the PESEL analysis - a great tool to provide insight into a company's surrounding market.
Facebook advertising - which funnel strategy should you choose?
Which funnel strategy should you choose when advertising on Facebook? Find out in this guide.
Marketing mix - create the perfect business strategy with the 4 P's
Read about the 4 Ps, also known as the marketing mix - a model that can help create sales for your business and value for your customers.
The AIDA model: reinforce the message in your marketing
Read about the AIDA model - a simple but effective communication model that makes selling easier and more manageable.
Ansoff's growth matrix: gain insight into your company's growth opportunities
Learn about Ansoff's Growth Matrix - a model that offers four different options a company can follow to grow.
FAQ - Google Tag Manager (GTM)
Get answers to common questions about Google's own tracking tool, Google Tag Manager.
FAQ - Google Analytics
Get an insight into Google Analytics - Google's free web analytics tool for statistics on user behaviour on your website.
Performance marketing
Learn more about performance marketing - an essential part of digital marketing.
Boston models: Achieve the highest possible profit
Learn more about the Boston Model, which divides company products into four fields.
The shield model: identify your competitors
In this guide you can read about the shooting target model - a model to identify your competitors.
GDPR bombshell: Google Analytics is illegal!
The Danish Data Protection Authority has decided on 21/09/22 that you should make a plan to legalize the use of Google Analytics - get the 2 different solutions here.
Inbound marketing: Attract customers through relevant and useful content
Read on to find out how to create long-lasting relationships with potential users.
Outbound marketing: Become top of mind with consumers
Why is outbound marketing still relevant for many companies? You'll find the answer in this post.
"Boosted posts" vs. Facebook ads
Facebook offers two paid tools to reach beyond your current following: Boost and Advertising. But what's the difference?
Digital business development: create growth through marketing
Get a sharp introduction to what digital business development is and how it can help boost your business growth.
Marketing automation: get a positive ROI
With marketing automation, you can monitor, scale and profit from your company's marketing activities. Create effective lead generation.
Avoid churn - tips for customer retention
How to retain your customers and reduce your churn. Also read how to calculate your churn rate.
301-redirect
What are 301 redirects? Read about 301 redirects and the consequences of not using them in this guide.
Rejection rate
Your bounce rate is important to know in order to optimize your website. Learn more about how to improve your bounce rate.
Anchor texts
Not sure how to write your anchor texts? Even though anchor texts don't contain many words, they still have a big impact on your SEO.
Auto-generated texts
Explore auto-generated texts and their impact on SEO. Discover the pros and cons of using AI-written content on your website.
Image optimization
Image optimization is an indispensable tool in the SEO toolbox. Learn why - and how to put it into practice.
Black Friday
Get our top takes on Black Friday. Learn how to plan your SEO and Google Ads strategy for the big shopping day. Read much more here.
Breadcrumbs
Breadcrumbs - not the kind you can eat, but the digital version - are small navigation links on your website. Read more here.
Broken links
Broken links are links that are "broken" because they point to landing pages on your website that no longer exist.
User experience
Discover why user experience matters in today's digital age. Learn how to improve user experience to attract and retain your customers.
User journey
Discover user journeys and how they can improve your business. Learn how to create and optimize user journeys for increased customer satisfaction and business growth.
Canonical tag
In this short guide, you can learn more about canonical tags - what they are, why you should use them, and how to set them up and use them in practice.
CTA (Call To Action)
CTA is an abbreviation for Call to Action, which is a key concept in digital marketing. Learn more here.
Dofollow links
What are dofollow links and how can they help you increase traffic to your website? Learn more here.
Duplicate content
Duplicate content can be like having an invisible twin to one of your landing pages, causing confusion for search engines.
E-commerce
Understand the versatility of e-commerce, the business benefits and the steps to get started with online commerce. Create your own success in the world of e-commerce.
E-mail permissions
Get tips on how to get people to say "yes" to your emails and avoid brand and reputation damage with this guide to email permissions at
Featured Snippets
Featured Snippets are short snippets from websites that appear at the top of Google search results. These snippets can help you achieve high visibility
Gamification
Gamification is a powerful tool to engage and interact with your customers. Learn more about how you can implement gamification here.
Google Shopping
Discover the benefits of Google Shopping: Increased visibility, traffic and conversions. Get tips in our guide! Or contact us for help.
Headings (headings)
At Webamp Academy you can learn more about the importance of headlines for your website and search engine optimization. Get help to optimize your SEO.
How to use
Learn how hreflang can help you reach the right audience. Get a simple guide to using hreflang correctly on your website.
Influencer marketing
Learn what influencer marketing is and how to choose the right influencers for your marketing. Read more at Webamp Academy.
Keyword stuffing
What is keyword stuffing? Does it affect SEO positively or negatively? Read more here.
Conversion Optimization
What is CRO? And how can you use it to maximize the impact of your digital marketing efforts? Get an introduction here.
Conversion rate
What is a conversion rate - and why is it so important? Find out the answers to this and more in this post.
KPI (Key Performance Indicator)
Here you'll find a concise explanation of what KPIs are and a thorough guide on how to implement them in your business.
Landing page
A landing page is your first impression of the website you're visiting - so it's important that it provides the best user experience. Learn more
Marketing strategy
A good marketing strategy is data-driven - based on both internal and external analysis.
Mobile friendliness
Are you ready to take your digital marketing to the next level? Then it's time to take a closer look at the mobile-friendliness of your website.
Nofollow links
When navigating the internet, you often come across links - some of them nofollow links. You can learn more about this here.
Pogo sticking
Pogo sticking is a term for when a user makes a search, clicks on a search result and quickly returns to the search results. Read more
Rank tracker
A rank tracker is often used in search engine optimization. Read more about the famous tool right here.
Rich snippets
Rich snippets provide more visibility in search results and increase the chance of clicks. Read more about rich snippets.
ROAS (Return on ad spend)
Discover ROAS and how it measures advertising effectiveness. Or get help with optimization at Webamp, 360 degree online marketing agency.
ROI (Return on Investment)
Return on Investment is a key metric for any business. Understanding ROI is essential to running a successful business. Learn more about RO
SEA (Search Engine Advertising)
Search Engine Advertising - or SEA for short - is an almost indispensable part of your digital strategy if you want to succeed online.
SEO keywords
SEO and keywords are directly linked when it comes to a good SEO strategy. Read how to find the right SEO keywords here.
SEO-strategy
In this post, you'll gain an understanding of how to create and execute an effective SEO strategy that makes a difference on the bottom line.
Keyword density
Keyword density can be a useful concept to understand if you work with SEO. Learn more here.
Title tags
Title tags are the short, clickable headlines you see when you do a Google search. Learn more here.
Word of mouth marketing
Discover the value of Word of Mouth Marketing (WOMM) and its impact on consumers. Learn why WOMM is important to the success of your business.
Zero click searches
Zero click searches are good for your SEO visibility - but less good for your website traffic. You can learn more about this here.