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A SEO strategy is an action plan designed to help improve a website's rankings and increase organic search traffic. It is a detailed task list that will help you create an overview so that you have the best conditions for a successful SEO. The strategy should address, among other things, on-page SEO, off-page SEO and technical SEO.

In this post, you'll gain an understanding of how to create and execute an effective SEO strategy that makes a difference on the bottom line.

Webamp The team
- Specialist
Last updated: May 11, 2023

Have a successful SEO strategy

One of the most important aspects of a successful SEO strategy is an in-depth keyword analysis. Keyword analysis is the process of evaluating and analyzing search terms to determine which keywords are ideal to work on.

In other words, keyword analysis helps you choose the best keywords for your current SEO strategy. If you've got the stomach for it, why not take a look at our complete SEO guide, which covers everything from A-Z?

Benchmark your current strategy

Benchmarking your current statistics is the best way to start setting goals, tracking results and analysing what works and what doesn't. As a starting point, observe: organic traffic, keyword rankings and backlinks. This insight gives you a comprehensive picture of your site's overall performance (historically and currently).

Organic traffic means how many visitors come to your website from organic (non-paid) searches. Keyword ranking is your website's organic ranking in search results for a particular keyword. In other words, it's how high your pages appear on Google. Keyword rankings are important because higher ranking pages get more organic search traffic.

Next, check how many websites have links pointing to your site.Websites with a high number of backlinks tend to have higher rankings on Google. Backlinks are like a vote of confidence. If many trusted websites link to yours, it shows Google that your website is valuable to users. Read more about the value of link building.

7 steps to a good SEO strategy

  1. Analysis of your website
  2. Analysis of your competitors
  3. Keyword analysis
  4. Technical analysis
  5. Action Plan
  6. Execution
  7. Ongoing maintenance

Delegate work between specialists

Working with SEO , the tasks are many and varied. It is therefore important that the tasks from the action plan are delegated to the right people with the right skills. It is important that everyone involved in optimisation has an understanding of the SEO strategy and action plan. In addition, deadlines and milestones can be a very good idea, as you should reassess your SEO strategy on an ongoing basis.

Time is a luxury that most business owners and managers do not have, especially for a strategy as time-consuming as SEO. Search engine optimization is a continuous process that requires many hours of research, optimization and maintenance. When you outsource SEO to a SEO agency, you get a team of professionals behind your brand, so you have time to focus on the tasks you specialize in.

Frequently asked questions

What is a SEO strategy?

A SEO strategy is an action plan designed to help improve a website's rankings and increase organic search traffic.

Why should you create a SEO strategy?

A SEO strategy is developed in order to have the best conditions for successful search engine optimisation. SEO is complex and therefore it is important to have an action plan.

What is SEO?

The dear child has many names... SEO, search engine optimization and even "SEO-optimization". Search engine optimisation is a way of optimising your website so that you are found when people search for your product or service on Google.

Get even smarter and increase your online presence

Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.

Learn more at Webamp Academy.

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