Webamp dictionary
Webamp / Academy / Anchor texts

Anchor texts

Not sure how to write your anchor texts? Even though anchor texts don't contain many words, they still have a big impact on your SEO.

Learn more about anchor texts in this guide and contact Webamp if you want help with anchor texts from a professional SEO agency.

Webamp The team
Last updated: 5. dec. 2022

The importance of anchor texts for SEO

Anchor texts have an impact on how Google understands the page content. Therefore, it is important to consider which anchor texts are used in your internal and external link building. You need to make sure that your anchor texts are as natural and organic as possible, as Google may find itself penalising the page if it is too over-optimised and mechanical.

As always in search engine optimisation, you should therefore write for the human rather than the machine. Your anchor texts should be descriptive and make it easy for the user to understand what they are getting from the page.

The different types of anchor texts

When you're link building, variety is key. A deliberate and mechanical use of keywords in anchor texts is against Google's guidelines and may be penalised. There are typically 6 different types of anchor texts.

  1. Brand name: Your company name
  2. Web address: Your domain name
  3. Keyword: Keyword combined with another text consisting of at least two words
  4. Generic: A generic text like "click here"
  5. Image: image link without text e.g. a logo
  6. Spam: Meaningless text and text of a sexual nature.

Internal and external anchor texts

There are both external links (backlinks) and internal links. The external links come from one domain, which links to another domain. Internal links are when you link from your own domain to other content on the same domain.

In external anchor texts, there has been a tendency in the past that too hard optimization of the anchor text itself will be penalized by Google. In internal anchor texts, you can usually be a bit more aggressive with keyword usage.

Frequently asked questions

What is an anchor text?

An anchor text is the clickable part of a hyperlink. It can be a word or phrase that links you to a new page.

Why make an anchor text?

Google uses the words in the anchor text to understand what the page is about. Therefore, anchor texts are important for your SEO and thus your website's ranking on Google.

Why should you vary your anchor texts?

Google penalises pages that have a mechanical and unnatural use of keywords. Therefore, your anchor texts should be varied and provide context on their own.

Get even smarter and increase your online presence

Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.

Learn more at Webamp Academy.

  • Webamp dictionary


    If you want to optimize your website and minimize loading time, caching is a powerful tool. Learn more about caching here.
  • Webamp dictionary


    What are backlinks and why are they important within SEO? Backlinks can give your website authority in Google - learn more about backlinks.
  • Webamp dictionary


    CAC is an abbreviation for customer acquisition cost, and it should be as low as possible. Learn more about CAC here.
  • Webamp dictionary

    Auto-generated texts

    Content, SEO
    Explore auto-generated texts and their impact on SEO. Discover the pros and cons of using AI-written content on your website.
  • Webamp dictionary


    Gamification is a powerful tool to engage and interact with your customers. Learn more about how you can implement gamification here.
  • Webamp dictionary


    Understand the versatility of e-commerce, the business benefits and the steps to get started with online commerce. Create your own success in the world of e-commerce.
  • Webamp dictionary

    Subdomains and subfolders

    SEO, Web
    Do you also have trouble distinguishing between subdomains and subfolders? Or are you curious to learn more about them? Read more about it here.
  • Webamp dictionary

    Black Friday

    Marketing, PPC, SEO, Social ads, Web
    Get our top takes on Black Friday. Learn how to plan your SEO and Google Ads strategy for the big shopping day. Read much more here.
  • Webamp dictionary

    User experience

    Marketing, Web
    Discover why user experience matters in today's digital age. Learn how to improve user experience to attract and retain your customers.
  • Webamp dictionary

    User journey

    Marketing, Models
    Discover user journeys and how they can improve your business. Learn how to create and optimize user journeys for increased customer satisfaction and business growth.
  • loading="lazy"

    Look in our dictionary


    Get an understanding of various marketing terms in our dictionary.