There are several disciplines that must be mastered if you are to succeed with off-page SEO. Search engine optimisation is not only about what actually happens on your website - the external aspects have a big influence.
At Webamp , our SEO specialists offer effective off-page SEO that ensures your website is seen in search results and receives relevant traffic. If you want to try to get results on your own, read on.
What is off-page SEO? Is it only about linkbuilding? Off-page SEO is not just about link building, but as a SEO specialist, you have to admit that it is the biggest parameter. What happens OUTSIDE your website has a big impact on your rankings and that is why off-page SEO is at least as important as technical SEO and on-page SEO.
Off-page SEO is in short the part of SEOthat tells Google what others think of your website.
Off-page SEO consists of several different aspects. This includes getting traffic to the website through:
If you want to know how we can help you with off-page SEO, you are more than welcome to give us a call on +45 70 60 50 28 or send an email to info@webamp.dk. We'll get back to you as soon as we can.
It is in the word that link building is really about building links. The more pages that link to your website, the better it looks in "google terms". The rationale behind this is that if other sites are linking to your site, the content must be good and relevant for good reasons. A strong link profile has a huge impact on your SEO .
In this context, link building can be equated to ordinary recommendations. The more recommendations something has, the better it must be - that's how it works with links, and Google rewards that with high rankings.
But does it matter where the links come from? The short answer is: No, it certainly isn't. Google's algorithms today are some of the most advanced available. Link building is therefore about finding relevant, strong, traffic-generating links that create value for you and your business - a few high quality ones rather than many poor ones.
Finding the right balance in link building is therefore key - credibility is the key word. Therefore, if the pages linking to your website are not credible, Google will also consider your page as untrustworthy and you may risk that the link does not achieve the effect you want.
The following parameters influence good link building:
In short, link building is not just about getting links. It's just as much about strategising in a way that makes sense for the website you want to rank higher.
One of the most indispensable tools for link building is Ahrefs. Ahrefs is a tool that shows exactly what links you have, where they come from and which ones your competitors have.
In addition, the tool also shows when a link has been lost or added. In short, it is one of the best tools for creating off-page SEO.
Does your business have a Google My Business? If not, you could be missing out on some potential customers. Plus, it's completely free to have a business profile on Google, so there's no excuse not to set one up.
Why is Google My Business included in off-page SEO?
In addition, the customer experience is crucial for Google - but certainly also for your business. By making your information easily accessible, you will certainly be rewarded by Google as well as your current and potential customers.
Want to create or optimise your current company profile? Then you might want to read my guide to Google My Business.
Traffic is a major ranking factor. If Google can see that traffic is coming to your landing pages through social media posts - well, that's only positive. Below you can read how social media traffic can boost your SEO.
Social media traffic can boost SEO through:
Did you know that your reviews on Trustpilot, Google My Business and Facebook, for example, can have a positive impact on your SEO? That's why reviews are an important part of off-page SEO.
Positive reviews and a high rating can first and foremost increase trust in your brand and lead to more traffic and engagement on your website. In addition, Google also takes reviews and ratings into account in their algorithms, so a high rating can help improve your site's ranking in search results.
Get more reviews from your customers by:
Do you need SEO advice? Get help from a professional digital marketing agency to make sure your off-page SEO is done right.
You can contact me or one of my colleagues by phone 70 60 50 28 or by filling in our contact form.
Off page SEO deals with the external factors that can affect your rankings on Google. These include Google My Business, external link building and reviews on Trustpilot.
Google My Business, also called Google Business Profile, is your online business card on Google. In particular, your GMB boosts your business' visibility in local search results.
External link building is about getting other websites to link to yours. Link building aims to drive even more traffic to your website so that Google considers it valuable and trustworthy.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
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