How to use

If you run a multilingual or multi-regional website, you may have heard of something called "hreflang". But what does it actually mean? Let's break it down in a simple way.

Hreflang is like a guide on the internet. It's a kind of instruction you give to search engines, such as Google, so they can understand the different language and regional versions of your website. This means that when a user searches for something online, search engines will be able to present the correct version of your website based on the user's language preferences and geographical location.

To cut to the chase, a hreflang is like having multiple doors to your store, with each door leading to a specific department. When customers arrive, they can go straight to the section that's relevant to them without having to search and get confused. This improves the experience for users and helps them find what they're looking for.

Now that you have an idea of what hreflang is, you might also want to know how to use it correctly on your website. It's actually not that hard!

First of all, you need to identify the different language and regional versions of your website. Think about which languages and countries you want to target. For each version of your page, add a "hreflang tag" in the code. This tag contains information about the language code and country code for that version.

For example, if you have an English version of your site aimed at English-speaking countries and another version aimed at Denmark, you can add the following hreflang tags:

When using hreflang, it's crucial to remember to implement it on all relevant pages on your website. If you only add hreflang tags to a few pages, search engines may not be able to understand the full context of your language and regional versions.

So make sure you crawl all your pages and add the necessary hreflang tags. This ensures that search engines can direct users to the right version of your website based on their language preferences and geographical location.

Remember, hreflang helps you improve user experience and target your content to the right audience. So make sure you use this tool correctly and get the most out of your multilingual or multi-regional websites! If you need help with hreflang or other SEO-related topics, contact our digital marketing agency, where we can help you with everything from copywriting to Google Ads advertising and web design.