E-commerce, e-commerce, ecommerce, online shopping, online trading - yes, there are many names for it. The popularity of e-commerce is steadily increasing - and for good reason! E-commerce makes it possible to shop for dinner, buy new books or just about anything you can imagine - without lifting a finger! E-commerce is the future of business, which is why it's important that you as a company have the e-commerce side of your business under control. Read on to find out how you can do just that.
When we talk about e-commerce, many people immediately think of clicking products from a webshop. But it's actually much more versatile than that. Imagine being able to order a new book, subscribe to a streaming service or even book an appointment at your local hairdresser - all online. All of these things count as e-commerce - and so does anything else you can pay for on the internet. The examples are many:
E-commerce makes it possible to shop online - whether it's products or services you're looking for.
E-commerce is growing steadily year on year, and with increasing digitalization, more and more businesses and consumers are finding their way to online commerce. And for good reason; with lower start-up costs than traditional physical stores, a global reach and millions of potential customers, e-commerce is often an advantageous business model.
Dreaming of jumping into the world of e-commerce? Here's a guide on how to get started:
1. Choose the right domain name
2. web shop development
3. Choose the right payment solution
4. Drive targeted online marketing
Running an e-commerce business is about much more than just having products to sell. It's about understanding your customers, optimizing the user experience and making sure your business is visible in the digital jungle.
First and foremost, prioritize mobile-friendliness by having an intuitive and user-friendly online store that can be accessed on all devices - from desktop to mobile.
Good content, clear product descriptions and high-resolution images are essential to give customers a sense of trust and security. But a well-functioning online shop is only the beginning.
Customer service should be top-notch, with quick responses, easy return processes and clear communication being key.
Finally, marketing is indispensable. No matter how good your online store is, it won't bear fruit without effective online marketing. This includes search engine optimization (SEO), paid advertising (SEA), email marketing and social media marketing.
Also, always remember that e-commerce is not a one-day project. The market, technology and customer needs are constantly changing, and so should your business.
E-commerce refers to online commerce, where goods or services are bought and sold over the internet.
Yes, in Denmark we often use the term e-commerce as a synonym for e-commerce.
A webshop is an online store where consumers can purchase products or services.
First, you need to decide on a niche, find a domain name, develop your online shop and choose a payment solution.
Without marketing, potential customers may not find your online store.
Consider an intuitive design structure, fast loading times and clear commerce information.
No, e-commerce can also include the sale of digital products, subscriptions and services.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
Learn more at Webamp Academy.