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E-commerce, e-commerce, ecommerce, online shopping, online trading - yes, there are many names for it. The popularity of e-commerce is steadily increasing - and for good reason! E-commerce makes it possible to shop for dinner, buy new books or just about anything you can imagine - without lifting a finger! E-commerce is the future of business, which is why it's important that you as a company have the e-commerce side of your business under control. Read on to find out how you can do just that.

Mei Friis Rasmussen
- Digital designer
Last updated: Oct 27, 2023

E-commerce in depth

When we talk about e-commerce, many people immediately think of clicking products from a webshop. But it's actually much more versatile than that. Imagine being able to order a new book, subscribe to a streaming service or even book an appointment at your local hairdresser - all online. All of these things count as e-commerce - and so does anything else you can pay for on the internet. The examples are many:

  • Buying the latest bestseller from an online store
  • Subscribe to your favorite movie service
  • Booking a haircut at the hairdresser.

E-commerce makes it possible to shop online - whether it's products or services you're looking for.

Is e-commerce a good business?

E-commerce is growing steadily year on year, and with increasing digitalization, more and more businesses and consumers are finding their way to online commerce. And for good reason; with lower start-up costs than traditional physical stores, a global reach and millions of potential customers, e-commerce is often an advantageous business model.

The small e-commerce handbook

Dreaming of jumping into the world of e-commerce? Here's a guide on how to get started:

1. Choose the right domain name

  • Start by brainstorming names that reflect your online shop.
  • Use services like Dot to check domain name availability.

2. web shop development

  • First, define your specific needs: number of products, scalability, features, etc.
  • Research which e-commerce platforms suit your specific needs. Shopify, for example, is particularly suitable for an online shop.
  • Don't have technical experience? Consider hiring a professional marketing agency to help you get started.

3. Choose the right payment solution

  • Of course, it's important that you know what you want to sell.
  • Do you have a physical product? A digital solution? Maybe a service?
  • Once you know what you want to sell, consider which payment gateways you want to use. For example, look into PayPal or MobilePay. It's important to make sure they support your chosen currency and are known in your target market.

4. Drive targeted online marketing

  • After launch, it's crucial to attract visitors and convert them into customers. Here SEM and SEO two are crucial strategies.
  • Start with search engine optimization (SEO) to ensure your online shop ranks high on search engines like Google.
  • Consider advertising opportunities on platforms such as Google Ads, Facebook Ads or Instagram.
  • Implement content marketing strategies like blog posts, infographics or video marketing to engage and inform your audience.

How to run a good e-commerce business

Running an e-commerce business is about much more than just having products to sell. It's about understanding your customers, optimizing the user experience and making sure your business is visible in the digital jungle. 

First and foremost, prioritize mobile-friendliness by having an intuitive and user-friendly online store that can be accessed on all devices - from desktop to mobile.

Good content, clear product descriptions and high-resolution images are essential to give customers a sense of trust and security. But a well-functioning online shop is only the beginning. 

Customer service should be top-notch, with quick responses, easy return processes and clear communication being key.

Finally, marketing is indispensable. No matter how good your online store is, it won't bear fruit without effective online marketing. This includes search engine optimization (SEO), paid advertising (SEA), email marketing and social media marketing. 

Also, always remember that e-commerce is not a one-day project. The market, technology and customer needs are constantly changing, and so should your business.

Test your e-commerce knowledge

What does e-commerce mean?

E-commerce refers to online commerce, where goods or services are bought and sold over the internet.

Is e-commerce the same as eCommerce?

Yes, in Denmark we often use the term e-commerce as a synonym for e-commerce.

What is a webshop?

A webshop is an online store where consumers can purchase products or services.

How can I start my own e-commerce business?

First, you need to decide on a niche, find a domain name, develop your online shop and choose a payment solution.

Why is marketing important for e-commerce?

Without marketing, potential customers may not find your online store.

How can I improve the user experience on my online shop?

Consider an intuitive design structure, fast loading times and clear commerce information.

Is e-commerce only for physical goods?

No, e-commerce can also include the sale of digital products, subscriptions and services.

Get even smarter and increase your online presence

Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.

Learn more at Webamp Academy.

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