About Adam Ketelsen
Read articles and guides written by Adam Ketelsen. Adam writes about tips and tricks and trends in search engine optimization.
Adam has a combined 7 years of experience in SEO - first 3 years as a freelance copywriter, and the last 4 years as an in-house SEO specialist at Webamp. Adam has a background in communications and rhetoric and therefore also has a keen interest in content optimisation and semantic SEO. In addition, over the last few years he has developed an increasing interest and flair for analysis and strategy as well as technical SEO - including site audits and crawl analysis as well as indexing optimisation.
Articles written by Adam
Zero click searches
Zero click searches are good for your SEO visibility - but less good for your website traffic. You can learn more about this here.
What is SEO? | Search Engine Optimization Guide April 2023
Do you have a handle on SEO? If not, this complete guide to search engine optimisation in 2023 will (hopefully) answer all your questions.
B2B marketing
B2B marketing includes all actions and processes to market and distribute a product or service to another business.
Dropshipping - the ultimate guide 2023
What exactly is dropshipping? And how can it benefit your business? Learn more here
Rich snippets
Rich snippets provide more visibility in search results and increase the chance of clicks. Read more about rich snippets.
Canonical tag
In this short guide, you can learn more about canonical tags - what they are, why you should use them, and how to set them up and use them in practice.
Seven cool SEO tools - the webmaster's most important tools
In this post, we open up the toolbox to give you an insight into a selection of SEO tools.
Everything you should know about bounce rate
What exactly is bounce rate? Why is it important to deal with? Find out in this post.
Topic clusters - and how they can benefit your SEO
In this post, we take a closer look at a model that is increasingly influencing SEO: topic clusters.
How to match SEO with search intent
What is search intent? What does it mean for your SEO? And how do you ensure that your content matches your users' search intent?
Is your webshop (Corona) ready for Black Friday?
Is your webshop ready for Black Friday? And how do you turn this otherwise gloomy Friday at the end of November into a bright spot in your annual accounts?
Make your webshop visible in search results - tips and tricks for SEO in Shopify
How do you create SEO in Shopify? You'll find lots of concrete tools in this post.
Why you need a webshop
E-commerce is booming - and that's just one of the many good reasons why you should invest in a webshop. Read more about the benefits in this post.
Understanding Google's new algorithm - what is Google BERT?
Google is constantly coming up with new updates to improve the user experience. In this post, you'll get a quick introduction to Google BERT.
Why your business should write blog posts
Why should you spend time writing blog posts for your website or webshop? This post will give you a handful of good reasons.
5 pitfalls to avoid as a copywriter
Many copywriters fall into the same pitfalls when writing web copy - and of course you should avoid them when writing copy.
We are a team of specialists who love to challenge what we already know.
