Adam Ketelsen

Adam Ketelsen


About Adam Ketelsen

Read my articles and guides here. I write about tips, tricks and trends in search engine optimization.

I have a total of 7 years of experience with SEO - first 3 years as a freelance copywriter and the last 4 years as an in-house SEO specialist in Webamp. I have a background in communication and rhetoric and therefore have a keen interest in content optimization and semantic SEO. In addition, over the last couple of years I have developed a growing interest and flair for analysis and strategy as well as technical SEO.

Articles written by Adam



October 26, 2023
What are backlinks and why are they important within SEO? Backlinks can give your website authority in Google - learn more about backlinks.
E-E-A-T - one of the most important concepts in SEO

E-E-A-T - "eat" your way to SEO success

October 13, 2023
Dive into the world of E-E-A-T and understand why experience, expertise, authority and credibility are key elements in search engine optimization.

Broken links

August 9, 2023
Broken links are links that are "broken" because they point to landing pages on your website that no longer exist.

How to use

August 9, 2023
Learn how hreflang can help you reach the right audience. Get a simple guide to using hreflang correctly on your website.

Image optimization

August 8, 2023
Image optimization is an indispensable tool in the SEO toolbox. Learn why - and how to put it into practice.

Duplicate content

July 24, 2023
Duplicate content can be like having an invisible twin to one of your landing pages, causing confusion for search engines.

Keyword density

June 16, 2023
Keyword density can be a useful concept to understand if you work with SEO. Learn more here.

Zero click searches

May 26, 2023
Zero click searches are good for your SEO visibility - but less good for your website traffic. You can learn more about this here.
What is SEO? Get the answer in Webamp's big guide to search engine optimization in 2023

What is SEO? Search Engine Optimization Guide 2023

March 21, 2023
Do you have a handle on SEO? If not, this complete guide to search engine optimisation in 2023 will (hopefully) answer all your questions.

B2C marketing

24 January 2023
B2C (also known as business-to-business) is a term that covers sales to consumers.

B2B marketing

23 January 2023
B2B marketing includes all actions and processes to market and distribute a product or service to another business.
Dropshipping guide 2023

Dropshipping - the ultimate guide 2023

16 January 2023
What exactly is dropshipping? And how can it benefit your business? Learn more here

Rich snippets

16 December 2022
Rich snippets provide more visibility in search results and increase the chance of clicks. Read more about rich snippets.


2 December 2022
What is a sitemap, why is it important and how do you create it in practice? Read on to find out.

Canonical tag

30 November 2022
In this short guide, you can learn more about canonical tags - what they are, why you should use them, and how to set them up and use them in practice.
SEO vehicle trailer

Seven cool SEO tools - the webmaster's most important tools

15 June 2022
In this post, we open up the toolbox to give you an insight into a selection of SEO tools.
Bounce rate

Everything you should know about bounce rate

10 June 2022
What exactly is bounce rate? Why is it important to deal with? Find out in this post.

Topic clusters - and how they can benefit your SEO

1 March 2022
In this post, we take a closer look at a model that is increasingly influencing SEO: topic clusters.

New Google tool makes life easier for job seekers

5 May 2021
New Google tool makes life easier for job seekers

How to match SEO with search intent

11 February 2021
What is search intent? What does it mean for your SEO? And how do you ensure that your content matches your users' search intent?
Webshop Black Friday

Is your webshop (Corona) ready for Black Friday?

22 October 2020
Is your webshop ready for Black Friday? And how do you turn this otherwise gloomy Friday at the end of November into a bright spot in your annual accounts?

Make your webshop visible in search results - tips and tricks for SEO in Shopify

3 September 2020
How do you create SEO in Shopify? You'll find lots of concrete tools in this post.

Why you need a webshop

14 May 2020
E-commerce is booming - and that's just one of the many good reasons why you should invest in a webshop. Read more about the benefits in this post.

Understanding Google's new algorithm - what is Google BERT?

26 November 2019
Google is constantly coming up with new updates to improve the user experience. In this post, you'll get a quick introduction to Google BERT.

Why your business should write blog posts

8 August 2019
Why should you spend time writing blog posts for your website or webshop? This post will give you a handful of good reasons.

5 pitfalls to avoid as a copywriter

13 June 2019
Many copywriters fall into the same pitfalls when writing web copy - and of course you should avoid them when writing copy.