As you move around the world of digital marketing, you're bound to come across the term "backlinks". While it may sound technical and complex, it's actually quite simple at its core. But first things first, what is a backlink? And why are they so important for your website SEO?
A backlink, also known as an inbound link, is simply a link from one website to another website. Think of it as voting on the web. If website A links to website B, website A has essentially given website B a vote - and website B has received a backlink.
In search engine optimization, these voices are worth their weight in gold.
But why are these "voices" so important? Here are some reasons:
But let's make one thing clear: All backlinks are not created equal. It's tempting to think that the more links you get, the better. But in reality, the quality of your backlinks is much more important than the quantity.
One link from a reputable and relevant site in your niche is worth much more than a hundred links from unrelated, low-quality sites. This is where toxic backlinks can occur, which actually harm your website's search engine ranking and credibility instead of strengthening them.
Building quality backlinks takes time, patience and strategy. Here are some methods you can use:
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
Learn more at Webamp Academy.