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As you move around the world of digital marketing, you're bound to come across the term "backlinks". While it may sound technical and complex, it's actually quite simple at its core. But first things first, what is a backlink? And why are they so important for your website SEO?

Adam Ketelsen
- SEO-specialist
Last updated: Oct 31, 2023

What is a backlink?

A backlink, also known as an inbound link, is simply a link from one website to another website. Think of it as voting on the web. If website A links to website B, website A has essentially given website B a vote - and website B has received a backlink.

In search engine optimization, these voices are worth their weight in gold.

Why are backlinks important?

But why are these "voices" so important? Here are some reasons:

  • Search engine trust: Search engines like Google use backlinks as a form of authentication mechanism. If many relevant and trustworthy sites link to your page, search engines see this as a sign that your content is valuable and relevant to users.
  • Increased visibility: Quality backlinks increase your site's chances of ranking high in search engine results. Higher rankings mean more visibility, which ultimately leads to more traffic.
  • Networking and relationships: As you acquire backlinks, you also build relationships within your field. These connections can be invaluable in terms of partnerships, collaborations and business opportunities.

Quality over quantity

But let's make one thing clear: All backlinks are not created equal. It's tempting to think that the more links you get, the better. But in reality, the quality of your backlinks is much more important than the quantity.

One link from a reputable and relevant site in your niche is worth much more than a hundred links from unrelated, low-quality sites. This is where toxic backlinks can occur, which actually harm your website's search engine ranking and credibility instead of strengthening them.

How to build backlinks

Building quality backlinks takes time, patience and strategy. Here are some methods you can use:

  • Buy backlinks: There are several vendors that offer to sell backlinks. These vendors often have both high and low quality links at their disposal.
  • Create high-quality content: If your content is unique, valuable and share-worthy, others will naturally want to link to it.
  • Networking: Build relationships with others in your industry. These acquaintances can often be turned into backlinks.
  • Leverage social media: Share your content on social media, engage with your followers and build a community around your brand. Then others may link to your site.

Do you think it's too much to take on the task of building backlinks? Then a professional marketing agency like Webamp can help you make your link building successful.

Get even smarter and increase your online presence

Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.

Learn more at Webamp Academy.

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