SoMe marketing: Marketing on social media

Today, young and old alike are avid users of social media, which is why social media marketing has exploded in recent years. There are a variety of platforms where you can create visibility for potential customers, but which is best?

At Webamp we are ready to promote your company's core service through strategic SoMe marketing that reaches YOUR target audience.

SoMe marketing for the ambitious

As a SoMe marketing agency, we help ambitious companies generate leads through social media marketing - from fast-growing web shops to international corporations.

Despite the diversity of our client portfolio, there's one thing that's common to every social ads partnership we enter into: Tailored solutions that match each company's reality, values and vision.

What all our clients have in common is that they want to be visible where their customers are - on social media. That way, they don't just get more visibility on social channels - they get more visibility overall.

So if you want to be visible on social media, don't hesitate to contact us. We look forward to boosting brand awareness about your business in your specific target audience.

Racoon logo
Still life logo
Nellemann Leasing logo

Organic and paid marketing on SoMe

There are 2 categories when we talk about social media marketing - paid and organic.

Organic marketing is free of charge and can include, among other things, posting notices, creating competitions, and using images and videos.

On platforms such as Facebook and Instagram, organic marketing is, roughly speaking, the same as when you use your personal profiles. The difference is that it's incredibly important that they are set up, filled out and used correctly.

SoMe marketing the performer
Marketing on social media

Paid social media marketing is, as the name indicates, the paid way to promote your business on social media.

This is done through paid ads, which are displayed to users who meet the viewing requirements you have set. It is essential that you have set up the ads correctly, in a timely manner and make potential customers want to interact.

If not, then your advert has as poor living conditions as a homeless person in the US. That's why many people choose to get help from a marketing agency.

Want to know more about social media marketing?

Explore some of our other posts and dive into all things social media marketing.

Finding your way in the SoMe jungle

If you're not involved in SoMe marketing on a daily basis, it's clear that it can be a little difficult to find your way in the vast SoMe jungle. Because... what platforms are there? Where can I best reach my current or new audience? Where does my marketing actually create the most value?

Social media with great potential:

Which social media is best for your business depends on your product, service and target audience. At Webamp , our SoMe specialists are on hand to help your business embark on a true growth journey through social media marketing.

Marketing on social media

Our social media marketing

  • Social media marketing - Facebook.


    The older audience is the one you have the most opportunity to reach when it comes to organic marketing on Facebook. The older 30+ demographic has settled in well, and more younger people have turned their focus to other social media.

    That said, many young people still use Facebook. When advertising on Facebook, you can set up your ads to be shown to one audience or the other, or both.

  • Take your marketing on Instagram to new heights


    Instagram - the place where photos and videos take over. If you decide to do your marketing on Instagram, it's really important that your images and videos are spot on. The younger audience still dominates, but more and more older people are actually joining the Instagram wave.

    Meta owns Facebook, Instagram and a number of other platforms, and if you choose to use paid advertising, you'll typically see much cheaper click-through rates on Instagram compared to Facebook, for example.

  • Hit the young with Snapchat advertising


    Snapchat, snap, snap - the dear child has many names. Organic marketing is not possible here, but you can easily run paid ads on Snapchat.

    Snapchat's users are primarily aged 12-25, so if you're aiming for the older crowd, you'll have to look elsewhere. However, if your business has a product or service that is particularly relevant to the younger demographic, Snapchat could be the right platform to be visible on.

  • Get started with marketing on TikTok


    You've been in a bit of a hole if you haven't heard of TikTok in recent years. TikTok is often referred to as "the playground of the young", and that's because the majority of young people between 16 and 24 are daily users of the entertaining medium.

    This platform the newest thing in SoMe marketing. Whether you choose to use organic marketing on TikTok or pay your way out of it, it's certainly something that can create value for your business. If your business is going to be successful on TikTok, then you need to wear the humor hat, as these are often the types of videos that people will watch and therefore interact with.

    In Webamp we are of course also on TikTok - visit our profile right here.

  • Get help with marketing on Pinterest


    Pinterest aims to inspire users through visual "mood boards", and is thus a focal point for inspiration. When it comes to Pinterest, women aged 25-45 in particular find it hard to put their hands down.

    Not many companies have realised Pinterest's potential, but just like Google, most people look to Pinterest for inspiration. This goes for everything from home decor to cooking and event planning.

    If your business wants to reach buyers early in the buying process, when they are susceptible to high impact, marketing on Pinterest is the way to go.

  • loading="lazy"


    Like many other platforms, you can use organic and/or paid marketing on LinkedIn. In Denmark, there are over 2 million users on LinkedIn, and especially people with a longer education use the platform.

    Marketing on LinkedIn is most relevant for B2B companies, and to a lesser extent for BTC companies - although there are always exceptions. So if you want to create visibility, get relevant visitors, leads and boost sales, you need to start marketing on LinkedIn.

Are we the right SoMe agency?

We are if your company can answer "yes" to several of the following
  • wants specialist knowledge
  • want to influence their own SoMe strategy
  • thinking long-term
  • will expand and develop marketing efforts.

Are we a match for you?

Of course we want as many customers as possible - but not at any price. Because not everyone is a match for Webamp.

But is your company thinking long-term and do you understand that one-off, hourly tasks are not a shortcut to social media success? Then Webamp could be your future SoMe agency.

Specialists in social media marketing

Get your SoMe marketing off to a safe start

Do you need coaching or would you like to outsource your social media marketing to a specialist? At Webamp , we're here to help you succeed on social media - from Facebook and Instagram to Snapchat. 

At Webamp , our specialists can help you:

  • Sparring and advice
  • Market and competitor analysis
  • Placement of paid ads
  • Tracking of organic and paid ads
  • Content development
  • Monitoring of SoMe performance

Common to all marketing approaches is that your analytical work needs to be in place before you jump into the adventure. You'll be stronger with a competent SoMe specialist by your side. 

Generate hot leads with social media marketing

Your advertising should turn social media users into hot leads - and not least, buying customers! In other words, it should take potential customers all the way from awareness to action - from need to completed purchase.

But if you want to get your customers ready to buy, your marketing strategy needs to push them safely through the customer journey. We do this by developing a marketing funnel strategy:

  • Analyse your target audience on social media

    Analyse the target group

    Audience analysis is the foundation of every social ads strategy we launch. It ensures we can target and tailor your advertising to give you the best return on your ad spend.

    For example, it makes a difference whether your target audience is primarily women aged 15-20 or whether your core customers are middle-aged men with high incomes.

    To make your marketing profitable, we first clearly define your target audience. Who are they? What does their buying process typically look like? What messages and content do they respond to?

  • Show ads on the right social media

    Advertise on relevant channels

    Like all communication, social media advertising depends on the communication situation. It's no good just spreading the word and hitting all platforms with the same content. Your online advertising should always support your company's reality, vision and values.

    Based on our knowledge of your business and your target audience, we advertise on the channels where your audience is.

  • Preparation of relevant and framing content

    Creating relevant and relevant content

    Content is king on the web. But content isn't just content. Because just as your advertising needs to be tailored to the channels your audience is on, content also needs to be tailored to your core customers. Different audiences respond to different content.

    That's why we always develop content based on the specific communication situation - from the right tone of voice in your ad copy to image, banner and video material.

    As a client of Webamp , you will have a team of content creators at your disposal - for example, copywriters, graphic designers and illustrators. This ensures that your content is relevant, striking and eye-catching.

  • Measure the effectiveness of your SoMe marketing

    Measuring impact on an ongoing basis

    Data doesn't lie. That's why we continuously measure the impact of the campaigns we launch. For example, do your ads have the expected reach? Is your audience interacting with your ads? And are they generating the desired ROI?

    We analyse this on an ongoing basis in order to optimise and adjust if necessary. This way, you are always assured of the highest ROI and a full overview of the output of your efforts.

Shall we have an informal chat?

Do you need professional help with social ads - and do you want to work with a SoMe agency in Copenhagen that thinks data-driven, strategically and holistically? Our SoMe specialists are ready to help you.

Have your social ads reviewed by a specialist

Give your SoMe marketing a health check

FAQ - social media marketing

What does SoMe mean?

SoMe is short for social media. Examples of social media are Facebook, Instagram and TikTok. The term SoMe is used frequently in marketing, often referring to social media marketing.

What is SoMe marketing?

SoMe marketing is a broad category that covers marketing on all social media. Marketing on social can be organic or paid, and can take place on TikTok, Instagram and Facebook, among others. 

Which social media are most popular?

One of the most popular social media sites at the moment is TikTok, which is downloaded on most phones around the world. Facebook, Instagram, Snapchat and Pinterest also fall under the social media category. 

Free digital marketing knowledge

Want to learn more about digital marketing? Visit our Webamp Academy page for free knowledge to boost your business digitally. Explore our knowledge universe here.