SoMe marketing: Marketing on social media

The older audience is the one you have the most opportunity to reach when it comes to organic marketing on Facebook. The older 30+ demographic has settled in well, and more younger people have turned their focus to other social media.

That said, many young people still use Facebook. When advertising on Facebook, you can set up your ads to be shown to one audience or the other, or both.

Instagram - the place where photos and videos take over. If you decide to do your marketing on Instagram, it's really important that your images and videos are spot on. The younger audience still dominates, but more and more older people are actually joining the Instagram wave.

Meta owns Facebook, Instagram and a number of other platforms, and if you choose to use paid advertising, you'll typically see much cheaper click-through rates on Instagram compared to Facebook, for example.

Snapchat, snap, snap - the dear child has many names. Organic marketing is not possible here, but you can easily run paid ads on Snapchat.

Snapchat's users are primarily aged 12-25, so if you're aiming for the older crowd, you'll have to look elsewhere. However, if your business has a product or service that is particularly relevant to the younger demographic, Snapchat could be the right platform to be visible on.

You've been in a bit of a hole if you haven't heard of TikTok in recent years. TikTok is often referred to as "the playground of the young", and that's because the majority of young people between 16 and 24 are daily users of the entertaining medium.

This platform the newest thing in SoMe marketing. Whether you choose to use organic marketing on TikTok or pay your way out of it, it's certainly something that can create value for your business. If your business is going to be successful on TikTok, then you need to wear the humor hat, as these are often the types of videos that people will watch and therefore interact with.

In Webamp we are of course also on TikTok - visit our profile right here.

Pinterest aims to inspire users through visual "mood boards", and is thus a focal point for inspiration. When it comes to Pinterest, women aged 25-45 in particular find it hard to put their hands down.

Not many companies have realised Pinterest's potential, but just like Google, most people look to Pinterest for inspiration. This goes for everything from home decor to cooking and event planning.

If your business wants to reach buyers early in the buying process, when they are susceptible to high impact, marketing on Pinterest is the way to go.

Like many other platforms, you can use organic and/or paid marketing on LinkedIn. In Denmark, there are over 2 million users on LinkedIn, and especially people with a longer education use the platform.

Marketing on LinkedIn is most relevant for B2B companies, and to a lesser extent for BTC companies - although there are always exceptions. So if you want to create visibility, get relevant visitors, leads and boost sales, you need to start marketing on LinkedIn.

Audience analysis is the foundation of every social ads strategy we launch. It ensures we can target and tailor your advertising to give you the best return on your ad spend.

For example, it makes a difference whether your target audience is primarily women aged 15-20 or whether your core customers are middle-aged men with high incomes.

To make your marketing profitable, we first clearly define your target audience. Who are they? What does their buying process typically look like? What messages and content do they respond to?

Like all communication, social media advertising depends on the communication situation. It's no good just spreading the word and hitting all platforms with the same content. Your online advertising should always support your company's reality, vision and values.

Based on our knowledge of your business and your target audience, we advertise on the channels where your audience is.

Content is king on the web. But content isn't just content. Because just as your advertising needs to be tailored to the channels your audience is on, content also needs to be tailored to your core customers. Different audiences respond to different content.

That's why we always develop content based on the specific communication situation - from the right tone of voice in your ad copy to image, banner and video material.

As a client of Webamp , you will have a team of content creators at your disposal - for example, copywriters, graphic designers and illustrators. This ensures that your content is relevant, striking and eye-catching.

Data doesn't lie. That's why we continuously measure the impact of the campaigns we launch. For example, do your ads have the expected reach? Is your audience interacting with your ads? And are they generating the desired ROI?

We analyse this on an ongoing basis in order to optimise and adjust if necessary. This way, you are always assured of the highest ROI and a full overview of the output of your efforts.