As an online marketing agency, our main task is to help ambitious companies achieve online visibility.
The cornerstone of our work is our ability to understand each company's core competencies and target audience. This ensures that we tailor our choice of channels to your specific business needs. When we do digital marketing, we always shoot from the hip - never from the hip.
For some companies, SEO will be optimal, for others, paid marketing like Google Ads or SoMe Marketing will be the most effective tools for online visibility. Conversely, for other brands, it may be worth playing on multiple channels to create a 360-degree digital marketing experience across channels.
Do you also want to reach your target audience via carefully selected digital channels? Then don't hesitate to contact us.
At Webamp we work holistically with digital marketing. In practice, this means that we don't necessarily focus on visibility across all channels - but rather where it makes sense for your business. Either way, we will always start from your business reality and analyse your target audience thoroughly.
Search engine optimisation - or just SEO - is a form of marketing that aims to ensure that a website is found for relevant keywords. In practice, SEO consists of optimising text, images and other content on a website, optimising technical parameters and link building - the work of getting links from external websites to make one's website more authoritative in Google's eyes.
READ: What is SEO?
SEO is a long-term form of marketing, which has the advantage that you are guaranteed stable rankings in the long term. SEO represents the organic part of search engine marketing - also called search engine marketing or just SEM). This means that you don't pay for ad space, but instead work to boost your website's rankings in Google's organic search results.
PPC is a form of marketing where you pay each time a potential customer clicks on one of your ads. This marketing model is particularly well known from Google Ads, which is sponsored search results you've probably come across in Google search results. But it is also used, for example, in Youtube advertising, remarketing and display advertising.
Pay-Per-Click is a shorter-term form of marketing, which has the advantage that you get exposure here and now, just as you only pay for clicks - not for exposure. PPC is the paid part of search engine marketing.
Social Ads. Social Media Marketing. SoMe marketing. All terms that cover advertising on Facebook, Instagram, Linkedin, Youtube, TikTok and a myriad of other social platforms that many people carry around in their pockets
2/3 of Danes use social media daily, so you can reach a huge potential audience by working with social ads.
With email marketing, you can promote your company or product directly to your potential customers' inboxes. This gives you a unique opportunity to create a close relationship with your customers, increase engagement and most importantly - get more conversions.
If you have a webshop, you can use automated email flows to reach potential customers right where they are in the customer journey. In short, email marketing is an effective marketing strategy that saves you time while increasing sales for your business.
95% of Danish homes have an internet connection, so all businesses can benefit from online marketing.
In other words, marketing on digital channels can be your company's shortcut to online success - and therefore bottom-line success.
At Webamp , a marketing consultant helps you and your business get the most out of your online marketing.
Of course we want as many customers as possible - but not at any price. Because that's not a match for Webamp.
But is your business thinking long-term and do you understand that one-off, hourly assignments are not a shortcut to online success? Then Webamp could be your next digital agency.
Traditional marketing typically encouraged recipients to buy a product through advertising on TV, radio or in print. And since it was typically difficult for recipients to research products and alternatives on their own, consumers had to take the messages in advertisements at face value. In this way, traditional marketing was (and is) push marketing.
Digital marketing, on the other hand, relies more on pull marketing because recipients seek out the services or products you are marketing. In other words, they will be aware that the services or products exist.
Online marketing is therefore about making your potential customers aware of what your company can offer them. In this way, your target audience interacts with digital marketing in a different way.
This is not to say that all digital marketing is pull - for example, paid Facebook advertising and display advertising are examples of push marketing.
The internet is a deep well of opportunity that has given us access to more information than ever before. It also means that we do a lot more research into products and services before deciding whether to put our money with you or with a competitor. It is therefore more important than ever that your business is visible while producing relevant and informative content that benefits the user.
However, getting noticed on the big web is a time-consuming discipline, and if you're more interested in spending time with your customers, it might be a good idea to team up with an online marketing consultant. There are many benefits to letting a consultant help your business, and if your business could do with some expertise and visible results, you may want to read on.
In short, a marketing consultant helps companies create online visibility and success, strengthen relationships with their target audience and create a common thread across their various platforms. At Webamp we are a team of strong consultants who are specialists in everything from search engine optimisation (SEO), Facebookand Instagram advertising, Google Ads, web design and much more.
It also means that as a marketing consultant, we can help you all the way from A-Z and create an online marketing strategy tailored to your business. We work across channels and always make sure your presence is up to date and in sync with all other platforms.
No matter how much you're already working to strengthen and secure your digital visibility, it's likely to be beneficial and educational to team up with an online marketing consultant. Webamp is an ambitious marketing agency that specialises in creating online success that can be felt on the bottom line.
The internet is ubiquitous and has replaced many of the analogue tools of the past - such as telephone directories, letters and films in physical format. Advertising and marketing are also largely done on digital channels. And it's not just because it's smart and easy. In fact, there are clear advantages to choosing the internet as your digital advertising pillar.
We can summarise quite briefly some of the main benefits of digital marketing:
When you advertise online, you have much greater opportunities to measure the effectiveness of your investment.
For example, are you getting the desired number of exposures in search results? Are your users interacting with your website as desired? And last but not least: is your marketing converting into paid customers? You can measure all this and more when you advertise online. That way, you can more easily adapt and adjust your efforts along the way.
In this way, digital marketing is more agile than traditional marketing because you can easily shift your resources to relevant channels - hitting your audience where they are.
Conversely, with traditional marketing, it's harder to target your marketing - for example, with a bus ad or billboard ad, you can't make sure your target audience sees your ad. With digital marketing, you can.
The customer journey is a varied one, where your potential customers are not necessarily ready to buy. Some are just looking for information. Others may have an aspirational purchase need and have begun to explore the market. Some third parties, on the other hand, may be 100% ready to buy.
With online marketing, you can hit them all because you can tailor your marketing to specific points in the decision-making process. That way, you can make sure your marketing hits the mark.
The digital world has a wide audience - from the very young to the very old. For the same reason, online marketing gives you a much wider reach. For where traditional marketing is confined to physical settings, online marketing is almost ubiquitous.
Here you have the opportunity to reach your target audience, wherever they are. In other words, you have the opportunity to have nationwide - or even global - reach.
Does your business need to be visible online - where your customers are?
In other words, we have all the tools to ensure your business succeeds on digital channels.