Nordic Tea

Interaction between SEO and Google Ads created increased visibility on Google and more sales on the tea trade webshop - this is how we increased Nordic Tea's online presence.
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Selected results

27 %
Increase in total turnover (first year vs. previous year)
31 %
Increase in paid turnover (first year vs. previous year)
42 %
Increase in organic turnover (first year vs. previous year)
4,62 to 6,67
Increase in ROAS from 2020 to 2021
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We leave that digital stuff to Webamp, because that's where they're experts. With Webamp there is an openness and an honesty that always makes us feel safe. Working with Webamp has given me a greater insight into how we spend our money properly. In addition, we have experienced higher traffic, which has generated higher turnover. I would recommend Webamp to other businesses because hopefully they can have the same peace of mind.
Jens Risom
Co-owner of Nordic Tea
Nordic Tea logo

Targeted SEO and Google Ads strategy boosts tea trade turnover

Nordic Tea is a tea shop with its physical base in Hillerød and two webshops. With a strong network of the best suppliers in Europe, Nordic Tea can offer quality-conscious and discerning customers both classic and special teas from all over the world. Not least, both the physical store and the webshop offer one of Denmark's largest selections of tea - from black, white, yellow and green tea to Oolong, Mathca and herbal tea - as well as carefully selected assortments of coffee, spices, accessories and delicacies.

Despite the impressive range, customer service is the absolute centre of the business. Or as the owners, Charlotte and Jens Risom, put it: "Our staff and we have a constant focus on ensuring that all inquiries to Nordic Tea are answered quickly and professionally. We always have our customers in absolute focus and ensure that everyone has a good experience when shopping at Nordic Tea".

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Information about the customer

Period

From June 2021

Assignment

At the start of the collaboration, Webamp was primarily intended to increase the online turnover of the business while ensuring the owners the highest possible return on their advertising and marketing budget.

In addition, our task was to advise on the choice of digital channels, as Nordic Tea at that time focused on two webshops with identical assortments; nordic-tea.dk and chinateahouse.eu. Our task was therefore also to analyse data from the two shops in order to project our marketing activities towards the most effective of the two shops.

In other words, the aim of the collaboration was to shoot with an elephant gun rather than a shotgun in order to generate more revenue for the same money.

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Solution model

First of all, we collected the digital marketing of the most effective of the owners' two webshops: nordic-tea.dk. In this way, we were able to direct the target group towards the most lucrative sales platform and at the same time prevent the webshops from cannibalising each other.

Once we had set the target for our marketing activities, our SEO- and Google Ads-departments then set to work on keyword analysis, campaign set-up and content production.

Google AdsThe department focused on advertising in Google Search as well as display advertising, while the SEO department focused primarily on writing compelling category texts for Nordic Tea's many tea collections - partly to ensure that the webshop ranked higher on relevant searches in the organic results, but also to ensure higher quality results and lower click-through rates in Google Ads.

In this way, we created interaction between organic and paid marketing.

We have done the following:

  • SEO
  • Google Ads
  • Strategy
  • Display advertising
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Boost revenue and the most efficient ROAS in the lifetime of the account

The strategy both boosted revenue and strengthened Nordic Tea's presence in both organic and paid search results. Visits to the shop exploded - and sales followed suit.

Nordic Tea's Return of Ads Spend (ROAS) also increased significantly. In 2021 it rose from 4.62 to 6.67 - in the peak season from 4.8 to 8. Thus, our Google Ads department could confidently say to have given Nordic Tea a run for its money.

In doing so, Webamp not only boosted revenue for Nordic Tea - we also ensured that the business increased its earnings.