Nordic Tea is a tea shop with its physical base in Hillerød and two webshops. With a strong network of the best suppliers in Europe, Nordic Tea can offer quality-conscious and discerning customers both classic and special teas from all over the world. Not least, both the physical store and the webshop offer one of Denmark's largest selections of tea - from black, white, yellow and green tea to Oolong, Mathca and herbal tea - as well as carefully selected assortments of coffee, spices, accessories and delicacies.
Despite the impressive range, customer service is the absolute centre of the business. Or as the owners, Charlotte and Jens Risom, put it: "Our staff and we have a constant focus on ensuring that all inquiries to Nordic Tea are answered quickly and professionally. We always have our customers in absolute focus and ensure that everyone has a good experience when shopping at Nordic Tea".
At the start of the collaboration, Webamp was primarily intended to increase the online turnover of the business while ensuring the owners the highest possible return on their advertising and marketing budget.
In addition, our task was to advise on the choice of digital channels, as Nordic Tea at that time focused on two webshops with identical assortments; nordic-tea.dk and chinateahouse.eu. Our task was therefore also to analyse data from the two shops in order to project our marketing activities towards the most effective of the two shops.
In other words, the aim of the collaboration was to shoot with an elephant gun rather than a shotgun in order to generate more revenue for the same money.
First of all, we collected the digital marketing of the most effective of the owners' two webshops: nordic-tea.dk. In this way, we were able to direct the target group towards the most lucrative sales platform and at the same time prevent the webshops from cannibalising each other.
Once we had set the target for our marketing activities, our SEO- and Google Ads-departments then set to work on keyword analysis, campaign set-up and content production.
Google AdsThe department focused on advertising in Google Search as well as display advertising, while the SEO department focused primarily on writing compelling category texts for Nordic Tea's many tea collections - partly to ensure that the webshop ranked higher on relevant searches in the organic results, but also to ensure higher quality results and lower click-through rates in Google Ads.
In this way, we created interaction between organic and paid marketing.
The strategy both boosted revenue and strengthened Nordic Tea's presence in both organic and paid search results. Visits to the shop exploded - and sales followed suit.
Nordic Tea's Return of Ads Spend (ROAS) also increased significantly. In 2021 it rose from 4.62 to 6.67 - in the peak season from 4.8 to 8. Thus, our Google Ads department could confidently say to have given Nordic Tea a run for its money.
In doing so, Webamp not only boosted revenue for Nordic Tea - we also ensured that the business increased its earnings.