The football club Brøndby IF has a number of meeting rooms, which are managed by Brøndby's event department, Brøndby Event. They offer rooms and facilities for conferences, exhibitions and trade fairs at the stadium itself, overlooking the green pitches.
Brøndby Event has eight different venues that can accommodate between 10 and 600 people and with the possibility of different packages, and one purpose of a new website is to give an overview of just that.
Brøndby Event wanted a website that gives a full overview of their event universe. Previously, Brøndby Event only had a single subpage on Brondby.com.
The overall purpose of the website is to give potential customers an easy and clear overview of all their facilities, meeting packages and booking system, and to spread the word that Brøndby Stadium is used for more than just playing football.
The focus of the website is that potential customers can already get an overview of all Brøndby Events packages and facilities on the front page.
The development of the website's content has focused on tailored landing pages, ease of use, call to action and overview of purchase options to create the best user experience and maximum conversions.