Bonava
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Content strategy made housing developer visible on Google
Bonava is a Northern European residential developer, selling and developing new homes in Northern Europe and the Nordic countries. In the company's own words, however, they don't just build homes - they build homes and neighbourhoods where people live their lives.
Bonava was among the first to offer swan-labelled apartments and has a particular focus on building sustainably in its development of new neighbourhoods - for the benefit of both future residents and the future environment.
Assignment
As a SEO agency, Webamp has all the tools to get websites to rank in organic search results - and one of our most important tools is a strong content department that delivers compelling and relevant copywriting to our clients.
The content department was on fire when Bonava became a client in May 2020. Our main task was to execute a content marketing strategy in the form of inspiring blog posts on Bonava's inspiration universe.
The inspiration universe plays an important role on the housing developer's website. Because as a company that builds for people, communicating to people is an essential part of marketing. That's why Bonava also prioritised consumer-targeted top-funnel marketing over cold conversions.
Pushing the keys boosted traffic
The content marketing strategy resulted not only in a beautiful blog universe on the Bonavas website - but also in great visitor numbers via the organic search results.
In the first half of 2021, 348% more new organic visitors came to the home developer's inspiration universe than in the last half of 2020. Overall, the increase in organic traffic was 311%.
In this way, working with Bonava was a prime example of why quality content is such an important tool in search engine optimisation.
We are a team of specialists who love to challenge what we already know.
