Bonava

311% increase in organic traffic to inspiration universe. How Webamp's content department brought readers to the housing developer's blog.
1

Selected results

Results - first half of 2021 vs. last half of 2020
44 %
Total increase in organic traffic
70 %
Total increase in new organic visitors
311 %
Increase in organic traffic to blog universe
348 %
Increase in new organic visitors to blog universe
1
1
1

Content strategy made housing developer visible on Google

Bonava is a Northern European residential developer, selling and developing new homes in Northern Europe and the Nordic countries. In the company's own words, however, they don't just build homes - they build homes and neighbourhoods where people live their lives.

Bonava was among the first to offer swan-labelled apartments and has a particular focus on building sustainably in its development of new neighbourhoods - for the benefit of both future residents and the future environment.

1

Information about the customer

Website

Period

From May 2020

Assignment

As a SEO agency, Webamp has all the tools to get websites to rank in organic search results - and one of our most important tools is a strong content department that delivers compelling and relevant copywriting to our clients.

The content department was on fire when Bonava became a client in May 2020. Our main task was to execute a content marketing strategy in the form of inspiring blog posts on Bonava's inspiration universe.

The inspiration universe plays an important role on the housing developer's website. Because as a company that builds for people, communicating to people is an essential part of marketing. That's why Bonava also prioritised consumer-targeted top-funnel marketing over cold conversions.

1

Solution model

Communication and customer contact were some of the key words in the collaboration with Bonava - not least because Bonava's tone-of-voice must not be lost in the texts we wrote. We may have handled communications as an external agency, but Bonava was the sender - and the texts had to reflect that.

That's why all the texts passed by our contact person before being published - with high praise every time. In the course of the collaboration, our copywriters have written inspirational articles on everything from living room and bedroom design to kitchen-breakfast room and balcony design.

In this way, we have given Bonava's visitors inspiration for the day when they might move into a Bonava company themselves.

We have done the following:


  • SEO
  • content marketing
  • Advice
1

Pushing the keys boosted traffic

The content marketing strategy resulted not only in a beautiful blog universe on the Bonavas website - but also in great visitor numbers via the organic search results.

In the first half of 2021, 348% more new organic visitors came to the home developer's inspiration universe than in the last half of 2020. Overall, the increase in organic traffic was 311%.

In this way, working with Bonava was a prime example of why quality content is such an important tool in search engine optimisation.

We make us in happy customers!

We love our customers and we love getting feedback!

We are a Google Partner
1