A. Villadsen is a construction company in Roskilde, which for over 60 years has provided construction solutions to private and commercial clients in both the local and Copenhagen area. The company was originally a pure masonry company but has today expanded with a plumbing and electrical department, and the management also has new departments on the drawing board.
Over the years, A. Villadsen has become a bit of an institution in Roskilde and the surrounding area. This is due in part to the craftsmen's extensive industry experience and knowledge of otherwise almost extinct masonry techniques, which enables the company to do everything from modern new construction to renovation of buildings worthy of preservation.
Da A. Villadsen started working with Webamp in spring 2019, the company's name was already cemented in the minds of its loyal local clientele. But the foundations of the traditional firm's online presence were less solid. After all, A. Villadsen had a website - but traffic was modest, and design, structure and user experience were lagging behind.
Webamp's task was therefore to strengthen A. Villadsen's online visibility with a modern web solution that matched the company's professional and visual identity. And then we had to ensure that the website was visible in search results and converted Google users into orders and assignments.
To get the most out of the task, Webamp's SEO and web departments worked closely together. Our web designers went to work coding and designing, while our SEO specialists analysed keywords, devised link-building strategies, set up tracking and wrote compelling and search engine-friendly content for the new website.
Since the website went live at the end of May 2019, the web department has continuously optimised the speed, menu structure, mobile-friendliness and other elements of the website to create an optimal user experience. In parallel, the SEO department has been working on SERP optimization, internal and external link building, and recipient-oriented copy - all with one goal in mind: to get the website to rank and drive relevant traffic that converts.
Avilladsen.dk is currently in a stable first place for the keyword 'Murer Roskilde', just as the website is in the top 10 for keywords such as 'Murerfirma København' and 'Totalrenovering'.
In other words, the collaboration with Webamp has put the local Roskilde company on the digital map - but also the geographical one. This is reflected in the site's visitors, the majority of whom come from Copenhagen and thus outside A. Villadsen's local area.