Video production
Branding videos for digital channels

The brain responds automatically to movement, and video engages more senses than descriptions and static images. This increases the chance of activating adrenaline and endorphins, which enhance the entertainment value for recipients.

So video production can help your customers remember you, your messages, your products and your business - simply because we humans decode visual content more easily.

"We want you to stay a little longer..." was a well-known slogan of a Danish supermarket chain. Spot on! Because what company can't agree with that slogan?

Unfortunately, we're hopelessly impatient when browsing the web, so you can rarely expect visitors to your site to stick around very long. In fact, the average session duration (the time a visitor spends on the website before clicking through) on most websites is less than 1 minute. And that's rarely enough to engage - let alone convert!

On video content sites, on the other hand, you can multiply the average session duration by up to 6 times the average. In other words, video content exponentially increases your users' interest.

It also makes your visitors more likely to convert from curious peekers to paying customers. With higher engagement also comes a higher conversion rate!

It's not just your users' eyes that love videos - the world's biggest search engine, Google, has its eye on them too. In fact, Google gives high priority to landing pages with video content. And what Google loves, you should love too - because it's the search engine that decides whether you'll appear in full view of your customers on page 1, or lie hidden and forgotten on page 2.

Video content can therefore support your search engine optimisation and make you more visible on the world's largest search engine - but also on the world's second largest, Youtube, if you also use Yotube as a marketing platform. This creates a win-win situation, as Youtube content on many searches also gets top rankings on Google.

So video production can be your ticket to the top two search engines in the world.

The video format is a brilliant eye-catcher on social media, where users are even more impatient than on your website.

On social media, you typically fish higher up the customer journey - that is, for users who may not be directly looking for products or services you offer, but who you can eventually convert into customers. That's why you also need to make an extra effort to pique their interest. A bit like a street sign in front of a physical shop needs to stand out in the crowd to entice passers-by into the store.

Video content is an obvious way to spread and share your message on social media - without it being drowned in the endless amount of information on Facebook, Instagram, Linkedin and other social media, as the dynamic and visual format creates eye-catching Instagram or Facebook feeds.

In short, video content can drive lead generation through social media - boosting your SoMe marketing.

Finally, video content can help build trust with your audience. Because in moving images, your company is not just another company hiding behind a webshop or a website.

Through video, you become real people that recipients can relate to. And people deal with people first.

In doing so, video can help build confidence and trust with your audience by making your business appear more authentic, personal and at eye level with prospective customers.