Advertising on Instagram
Instagram advertising is undoubtedly the latest in social media marketing efforts.
It's a quick and easy way to generate new leads and convert new visitors into regular customers.
Instagram agency for the ambitious
As a SoMe marketing agency, we help ambitious companies generate leads on social media - from fast-growing web shops to international corporations.
Despite the diversity of our client portfolio, there's one thing that's common to every social ads partnership we enter into: Tailored solutions that match each company's reality, values and vision.
What all our clients have in common is that they want to be visible where their customers are - on social media. That way, they don't just get more visibility on social channels - they get more visibility overall.
So if you want to be visible on social media, don't hesitate to contact us. We look forward to boosting brand awareness about your business in your specific target audience.
Want to know more about social media?
Want to know more about social media? Visit our Webamp Academy page to learn about SoMe Marketing and other forms of online marketing for free.
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What is Instagram advertising?
Instagram advertising is similar in many ways to its parent company's ad feature 'Facebook Ads'.
Instagram advertising allows businesses to pay for sponsored ads, which Instagram consumers are then exposed to through the app's various features such as the news feed, stories and the 'Explore' search function.
Instagram ads look similar to consumers' own posts, but the difference is in the top left corner, where it will say "Sponsored" instead. This is true whether you are advertising directly through your own business profile or partnering with a "content creator".. "influencer".. "creator" or whatever you know them as.
If you're thinking "Oh, blatant advertising is not good for credibility", we can unfortunately only say "That's life". The Marketing Act is in charge and the Consumer Ombudsman is a tough nut to crack.
Why should you advertise on Instagram?
As of January 2022, Instagram has over 1 billion active users globally, making it one of the world's largest social media platforms. According to Instagram itself, 90% of users follow at least one business profile and 50% are more interested in a brand when they see ads from the business.
That's a lot of numbers to throw at the table, but there's certainly no doubt that advertising your products and services on Instagram is a great and profitable idea.
With so many active consumers on the medium, you can definitely meet your target audience directly on Instagram. By 2022, one in four consumers will be using social media to find inspiration - and new products and services in the process. So for you, sneaking in among the many stories and posts where Instagram users find their inspiration could greatly convert sales.
Where are ads visible on Instagram?
Your ads are visible in three different places across Instagram - News Feed, Stories and 'Explore'.
In addition to choosing where your ads are displayed, you also choose the type of ad(s) you want to use. Here you should consider both whether you are primarily a company offering products or services, and whether your message does best in image and/or video format.
'Explore' is a slightly newer addition to Instagram advertising, and while it may sound like an overlooked feature, over 50% of Instagram users are actually exploring the 'Explore' feature every month.
How to advertise on Instagram?
When you start advertising on Instagram, there are some points you need to go through before you can press 'play' on your campaign.
We review them for you!
1. Connect your Business Manager
If you're ready to start advertising on Instagram, the first thing you need to do is make sure your Instagram account is linked to Business Manager on Facebook. You need to do this because your ad costs will be deducted via Business Manager.
When you advertise on Facebook, your ads will automatically be visible on Instagram. But fear not! If you're only interested in advertising on Instagram, that's of course an option to opt-in.
2. Choose the right visual format
You can choose from four different formats on Instagram in Business Manager.
- Image ads
- Video ads, which can work both in a Reels format or as IGTV. It really depends on the length of your ad, as Reels is 1 to 60 seconds and IGTV is 1 second to 60 minutes.
- Carousel ads allow you to select up to 10 images or videos per post.
- Collection ads are optimal if your business sells products, as you can link your webshop to the listing and link products directly to the Instagram ad.
3. Choose the objective
When planning a campaign, the first thing you need to do is set a goal for what your company wants to achieve with the ad.
Depending on the format you advertise in, you can choose between these objectives:
- knowledge
- Reach
- traffic
- interaction
- installing the app
- lead generation
- messages (DM)
- conversion -> encourages people to buy.
- sales from catalogue
- business traffic.
4. Target your ads
Now you have chosen your target. Now it's time to define your target audience.
Business Manager has three different types of target groups:
- Custom audiences, which allow you to tailor your audience by age, gender, geography, interests, job titles, marital status, etc.
- Copy audiences based on your custom audiences. Instagram analyses your data and creates a new audience based on the behaviour of your custom audience.
- Saved audiences are the audiences that you have previously defined and that you want to save and reuse at a later time.
5. Hit your target audience in all the right places
Now you need to decide where your ads will be visible. As we reviewed earlier, you can place your ads on the news feed, stories and 'Explore'.
- In the news feed, your ad will appear among posts from people and brands that each user follows.
- In stories, your ad will appear among organic stories, but it will not disappear after 24 hours.
- 'Explore' is an obvious place to advertise, as Instagram users are just exploring and looking for something new.
How much does it cost to advertise on Instagram?
The price of Instagram advertising depends on what you're willing to set aside in your marketing budget. The price per click and per purchase depends on several variables. In Business Manager, you choose whether to pay per view or per click to your website.
At the same time, you specify how much you want to spend on the ad daily or for the full lifetime of the ad.
Click prices can vary from 50 øre to 15 kr. However, you can choose a minimum daily budget of DKK 5 and if you pay per click rather than per exposure, the daily budget is at least DKK 25.
Webamp helps you with your Instagram advertising!
Now that you've heard a bit about Instagram advertising, you must be thinking like us: "Oh, how exciting!".
But you might also feel that you're getting into deep water by even starting to fiddle with Facebook and Instagram's Business Manager. For that reason, our Social Ads team is ready to help you get well on your way to Instagram advertising.
Contact Webamp on 70 60 50 28 or fill in the contact form to find out what we can do for your business.