First aid for your business: convert and retain customers in times of crisis

Don't be afraid to ask for help if your business is affected - and make sure your customers know how they can help, for example by buying gift cards or products other than your core service. 

There are already many restaurants that now do takeaway, shops that sell clothes via Instagram and webshops that offer free delivery. That's both good service and good content for your social channels right now. 

Many healthcare companies are currently hit hard because all non-emergency treatments have been stopped by the Health Authority. Here it is a good idea to keep disseminating the knowledge that enhances the quality of life and motivation of patients and customers - free of charge. 

(Free doesn't add butter to the bread, but it does help retain customers... and maybe even bring more customers into the store when you reopen? The alternative is radio silence indefinitely, and I would strongly advise against that.) 

Share videos of rehabilitation exercises, tooth decay prevention, ergonomically correct postures or anything else. You have expertise and knowledge at your fingertips, just remember to share it in news emails, on social media or on a video link for isolated and quarantined clients.

If your situation is by no means business as usual, you can instead show what you and your employees/colleagues spend their time on instead.

Maybe you'll tidy up the archives or give the basement an extra thorough cleaning? You might even be repainting the shop, taking stock or planning the autumn rotas?

It doesn't matter, because the important thing here is that you show that you haven't gone black or expect to.

In team Webamp , we wanted to show how we're keeping the flag high and working from home right now. We came up with a little video that we shared on LinkedIn.

Follow the instructions of the Health Authority and the authorities and show how you implement them. It's good for your motivation and that of others when we can see how individuals and companies are taking responsibility and showing support. 

Are hand sanitizers installed at the entrance and exit? Have you set limits on the number of customers at a time?

Great - share it!

With extra time on your hands, you can use it effectively by going through your entire website. Is there text that needs updating, outdated information or even something missing? 

Good! Because that means you can get on with it and have a top class website ready for your customers. 

We are world champions in this discipline, so if you need any tips, please write to us at info@webamp.dk. 🙂

Invest time and technology in your employees and colleagues so that you can stay connected as much as possible and maintain motivation and productivity in the midst of an emergency. 

There are lots of free digital platforms to hold meetings, share files and build community.

Do you usually share a Friday beer before you go away for the weekend? Then stick with it - and toast over a shared video connection instead (we do that here in Webamp, and it works like a charm!). 

Curious to know more about how we've nurtured motivation and team spirit at Webamp ? Then read this article from Tech Savvy Mediawhere the boss talks about our away from office culture.

A good start is half the battle. Bad beginnings are.... well, not good. If you don't have the resources to put together a well thought out SEO strategy, feel free to drop me a line at seo@webamp.dk or get in touch with one of my colleagues at info@webamp.dk.