PPC agency - get visible with PPC advertising

With PPC advertising, your target audience will find you online. If you're not sure what PPC actually stands for and how it works in practice, we'll help you out here.

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Havea chat with one of our specialists today or test how your current strategy is performing just below.

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PPC agency for the ambitious

As a PPC agency, we help ambitious companies optimise their advertising - from fast-growing web shops to international companies.

Despite the diversity of our client portfolio, there is one common thread running through every PPC partnership we enter into: focused advice and tailored solutions that match each company's reality, values and vision.

What all our customers have in common is that they want to be visible where their customers are. We help companies make their ads visible to the right audiences and on the search terms that are relevant to their business, products and services.

Do you have a business that is already doing PPC? Or do you want to get introduced to this smart tool? As a PPC agency, Webamp can be your company's most important asset in the battle for customer attention.

So if you want to increase your exposures and achieve high return of investment (ROI) on your ads, do not hesitate to contact us.

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Want to see how we do it?

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Get more leads
with PPC advertising

Do you want more traffic on your website or webshop? And do you want to convert that traffic into paying customers?

At Webamp , we work with PPC advertising to make sure you don't just get clicks - but the right clicks. Clicks that convert your visitors into customers.

But what is PPC? How do we work with it in Webamp? And how can it create more sales in your business? You can find out here.

Are you too busy to read about online marketing - or do you want to know how you can get the most referrals at the cheapest price?

Then contact Webamp at +45 70 60 50 28 or info@webamp.dk, and let's have a chat about your PPC advertising options.

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Are we a match for you?

Of course we want as many customers as possible - but not at any price. Because that's not a match for Webamp.

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Are we the right PPC agency?

We are if your company can answer "yes" to several of the following
  • Know the value of expert advice
  • Wants to develop its marketing efforts
  • Thinking long-term
  • Will have a team of dedicated advisors
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What is PPC?

PPC - or Pay Per Click - is a form of online marketing where you only pay per ad click. So you don't pay for users to see your ads or links - you pay for them to click on them.

In this way, PPC differs from CPM (Cost Per Mille), where you pay per thousand impressions. The CPM model is used, among other things, in Facebook advertising, which we also work with in Webamp.

Most people are probably familiar with PPC advertising in the context of the keyword ads you see in Google's search results - also known as Google Ads (formerly Adwords).

Indeed, it is one of the most widely used forms of PPC, although Microsoft's search engine Bing also has a small share of the keyword advertising market.

However, PPC is an umbrella term that, in addition to search advertising, also includes display advertising, remarketing, Youtube advertising and Google Shopping.

In short, PPC gives you access to many different platforms and audiences.

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How does PPC work?

When a user clicks on your ads, they're redirected to your website or webshop - and that's the action you're paying for.

That's why it's important that your ads deliver a return on your investment. In other words, your PPC ads must provide a positive ROI (Return On Investment).

For the same reason, you should take a look at your products and services - are they high or low margin? If the margin is high, for example, it will often be easier to make your PPC advertising profitable.

However, your ROI also depends on the click price, which in turn depends on several factors - including where you advertise, products/services and keywords.

For example, the click-through rate will be high on the ads that appear when a user searches for a generic keyword with several hundred monthly searches.

So you can compare PPC advertising to an auction. The more people bid for a particular type of advertising, the higher the price will be.

However, this does not mean that you are guaranteed exposure and clicks just because you bid the highest.

Google always tries to give its users the best and most relevant results, so your exposure also depends on the landing page (the subpage of your website that is relevant to the ad) that the ad links to.

For example, Google will downgrade your ad if it links to a slow landing page with irrelevant content.

Successful PPC advertising does not depend only on the size of your budget.

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How we work with PPC in Webamp

PPC is a huge area of online marketing that can be difficult to grasp and understand.

That's why we have our own PPC specialists who know what parameters to tweak to make your campaigns successful.

At Webamp , for example, we run split tests, testing different ads to ensure the most clicks.

In addition, we work with bid adjustments according to demographics, geography, units, interests and time.

  • For example, is it worth bidding higher for a campaign where the target audience is primarily 20-25 year olds?
  • Would it make sense to pay extra for the ad to be active at a certain time of day?
  • Will it yield higher returns to do more advertising on mobile devices?

In other words, we take all possible parameters into account when working with PPC advertising in Webamp.

This ensures that your advertising always meets your customers' needs and that you get the most conversions at the best price.

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We also work with different forms of advertising - including:

  • Google Ads
  • Display advertising
  • Youtube advertising
  • Remarketing
  • Google Shopping

This means we can always tailor our PPC advertising to your exact target audience and objectives.

Our PPC department also works closely with our SEO- and web departments.

In our SEO department, for example, our copywriters work on writing well-written and relevant content with value for the user, just as our web department works on speed optimisation and design to make your website user-friendly.

It all helps to ensure that your potential customers always land on an inviting landing page - and that your advertising therefore generates relevant traffic that converts into paying customers.

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We're ready to help you get on Google's victory podium. Use the contact form to learn more.

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Which companies do you work with?

An ongoing cooperation typically has a commitment period of three months. The reason for this is that we want to ensure that the collaboration can be ended in a good way, and that there may be months when we prioritise a larger part of the budget, even if you pay a fixed monthly amount.

How long does a typical collaboration last?

An ongoing cooperation typically has a commitment period of three months. The reason for this is that we want to ensure that the collaboration can be ended in a good way, and that there may be months when we prioritise a larger part of the budget, even if you pay a fixed monthly amount.

How involved in the work should I be?

An ongoing cooperation typically has a commitment period of three months. The reason for this is that we want to ensure that the collaboration can be ended in a good way, and that there may be months when we prioritise a larger part of the budget, even if you pay a fixed monthly amount.

Do you have a fixed commitment period?

An ongoing cooperation typically has a commitment period of three months. The reason for this is that we want to ensure that the collaboration can be ended in a good way, and that there may be months when we prioritise a larger part of the budget, even if you pay a fixed monthly amount.