Cerama
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SEO gave online visibility and more customers - no joy for ceramics retailer
Since 1975 Cerama has been Denmark's leading specialist shop for ceramics and glass. The vision is to make ceramics a part of every Dane's everyday life and at the same time pave the way for some of the most talented ceramists the profession has to offer.
The company realises this vision by offering professional advice and courses in ceramics at its address in Hvidovre. Alongside their inspirational universe, Cerama also runs a webshop where aspiring and established ceramicists can buy everything from ceramic kilns and wheels to the clay that is the focal point of it all.
Assignment
It can be difficult to put something as tangible as clay and ceramics in the same context as something as digital and abstract as SEO. What both clay and SEO have in common, however, is the malleability, dynamism and uncertainty of the final outcome.
The uncertainty of the final result was also a problem in the Webamp SEO department when we acquired Cerama as a client in spring 2019. Because, like clay and ceramics, Cerama's desire was enough to take hold: they needed to be more visible in search engines and gain exposure on a wide range of industry-relevant keywords.
But how do you plan and execute a SEO strategy to get a website to the top of Google for such broad and generic keywords as 'ceramics', 'clay oven' and 'pottery wheel'?
In other words, the road seemed almost as intangible as clay is tangible.
Doubling of organic traffic in high season
SEO-The efforts on the website have given Ceramas great rankings on Google - and thus a noticeable increase in organic traffic.
At the time of writing, the company boasts no less than 205 keywords in the top 10 of Google's organic search results. And with organic traffic almost doubling in the 2020 peak season compared to the previous year, the strong rankings have not only led to more exposure - but also more customers.
In short, Cerama's desire for visibility and exposure on industry-relevant keywords was met with Webamp's SEO effort. There is no shortage of joy in the SEO effort for the ceramics retailer.