Because we believe that the discipline of email is at least as relevant and effective as it has always been - if not more so than ever before.
What if we told you that good email marketing can be one of the most cost-effective tools in your marketing strategy? Then you're most likely wrinkling your nose and thinking: "Show me! Newsletters are outdated and irrelevant".
But wait a minute. It's important to remember that email marketing can super much more than traditional newsletters. Email systems today are far more advanced when it comes to user data and segmentation. That means you can hit the right customer, at the right time!
In fact, email marketing is SO cost-effective that a report by the DMA (Direct Marketing Association) showed areturn on investment(ROI) of as much as $38 per $1 spent.
Believe it or not, the numbers almost speak for themselves!
So email marketing is both inexpensive to get started with, and with thoughtful email campaigns can both improve your results and convert more leads into customers.
In a simplified version, email marketing is a digital channel that effectively markets your business by meeting your customers right where they are in the customer journey - directly in their inbox. Email marketing can be used to promote your company's products, offers and news, among other things.
But even if it seems like a joke, email marketing can play a crucial role in your strategy. After the new GDPR law in 2018, email marketing has the great advantage that your customers have completely chosen to receive messages from your company.
You therefore only market to engaged customers who have already shown an interest in what you have to tell them. With a sharp SoMeand online ads pre-campaign, email marketing can be your most powerful tool and play a crucial role in lead generation, brand awareness and building and retaining customers between purchases.
As we mentioned earlier, email marketing is proven to have higher conversion rates compared to other marketing strategies. And there are several reasons for this.
You can create both manual and automatic flows. At Webamp we focus primarily on automated flows, as our working DNA is driven by customer data, performance and the customer journey itself, on which email marketing is largely tied.
Hopefully by now you're 100% convinced of how ultra smart email marketing is! The next step is to think about what your marketing campaign should look like.
Webamp's email marketing specialists are happy to show you the way through the landscape! Contact our email marketing agency today so we can help you plan your next email campaign.
Whether you want to test your knowledge or want our help, you should first consider three basic elements of email marketing.
Content is undoubtedly essential in your marketing - especially on email.
Content depends on the type of email campaign your company is running. Should the campaign be more visual or written? If you are a webshop selling a lot of products, your emails will most likely have a visual aspect with nice pictures.
Although advertising via video may seem like a good idea, it is not an optimal format for email marketing. Videos can be slow to load on your customers' platforms, and you may risk the customer closing the email before they even see the video. Instead, you can link to the video and post it on SoMe, YouTube or your company website.
Webamp has an experienced and creative content department ready to help you. Both in terms of visuals and copywriting directly to email or videos for SoMe platforms!
Read more about content marketing.
The next step is the most important - strategy! A thorough email marketing strategy helps clarify your goals, your approach and outline the flows you need to use. So what should your strategy include?
You can start by asking yourself a series of questions:
You should never buy a pre-made email list as it is often used by many other companies and therefore your emails are more likely to end up in the spam folder. It is time consuming, but it is optimal to spend resources building your own personal clientele over time.
Ways to create a solid customer base
Now you need to consider which type of campaign you want to use...
There are a wide range of email campaigns, and not all of them are relevant to your business and your current and future customers. Most strategies include several different campaign types.
The other elements of your strategy
At Webamp we work data-driven and creatively with email marketing. So do you want help to start your email marketing journey - or do you want a helping hand to lift your current strategy and execution?
Then our team of specialists is ready to help you.
We can help you with everything from:
Does your business need to be visible online - where your customers are?
At Webamp you'll be met by a team of specialists in the key disciplines of digital marketing - from email marketing, video production and social ads to SEO and Google Ads.
In other words, we have all the tools to ensure your business succeeds on digital channels.