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Permild & Rosengreen

Paid traffic revenue increase of 145% and total revenue increase of 117%. Google Ads strategy exploded poster store's online order lists.
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Selected results

117 %
Total increase in turnover in 2020
145 %
Increase in revenue from paid traffic in 2020
1.070
Organic keywords in the top 3 on Google
50 %
Increase in organic traffic in 2020
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Quote icon
I've worked with Webamp in several companies, and they've proven their worth every time. The dialogue has always been good, factual and easily understood even by the layman, which means a lot to me. So if you need to get your business up and running, have a chat with Webamp.
David Furland Ree
Managing Partner
Permild & Rosengreen logo

From in-store regulars to growing order lists

Permild & Rosengreen has been publishing art prints since 1947 - from lithographs to art posters and everything in between. Permild & Rosengreen is characterised by uncompromising quality, and in addition to their webshop, their products are marketed and sold to selected customers in Denmark and abroad, as well as - in their own words - being proud suppliers to Tivoli, Louisiana and Korsbæk on

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Information about the customer

Period

From January 2017

Assignment

Webamp should help bring Permild & Rosengreen to the top of Google's search results. In addition, there was a desire to create an online credibility that matched Permild & Rosengreen's many years as one of the oldest poster shops in Denmark.

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Solution model

To secure Permild & Rosengreen's place at the top of Google's search results, a strategic three-pronged approach was adopted: SEO, Google Ads and Google Shopping.

For Google Ads , we focused particularly on dynamic campaigns to ensure that the advertising hit the mark for Permild & Rosengreen's very broad range. On the SEO site, we focused primarily on content optimisation of category pages - partly to get to the top of Google's organic search results, but also to keep click-through rates down on Google Ads .

In this way, organic and paid marketing have proved to be indispensable partners for each other - to the noticeable benefit of Permild & Rosengreen's turnover.

We have done the following:


  • SEO
  • Google Ads
  • Google Shopping
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Exploding online word lists

Webamp's efforts have caused the word lists at Permild & Rosengreen to explode, to say the least. In 2020, total revenue increased by 117% compared to the previous year, while revenue from paid traffic increased by 145% compared to 2019.

But Permild & Rosengreen has also seen massive growth on the organic front. As of May 2021, the poster retailer can boast of being in Google's top 3 for no less than 1,070 organic keywords, just as an increase in organic traffic of almost 50% in 2020 also testifies to a successful SEO effort.

In this way, Permild & Rosengreen's case has been a prime example of how 360-degree online marketing, with a focus on multi-channel interaction, can deliver indispensable value to customers.

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