Keywords can be tricky, and there's no definitive answer to how many times you need to use a keyword in your web text in order for your text to rank highly on Google. But what is keyword density anyway? And how can you use knowledge about keyword density to write texts that both bots and users will love? You can find out more about this right here.
Keyword density is a term used in digital marketing and SEO. It refers to how often a particular keyword or phrase appears on a given web page. Keyword density is one of the factors Google and other search engines use to determine how relevant a page is for a given search. Typically, the higher the keyword density, the more relevant a page will be considered.
But keyword density is far from the only thing that counts in SEO. You can read much, much more about this in our great SEO guide.
To calculate keyword density on a given page, count the number of times the keyword or phrase appears on the page and then divide that number by the number of words on the page. For example, if the keyword "SEO" appears 10 times on a page with 1000 words, the keyword density is 1%.
But it's not always that simple. Google and other search engines use more advanced algorithms to determine how relevant a page is for a given search. Therefore, it's important that you have a natural and organic use of keywords on a given page, as too much keyword density can be perceived as spam and have a negative effect on your page's ranking.
By now you've probably realized that keyword density is an important element to keep track of if you want to rank well in Google search results. But what can you do to make sure you have neither too many nor too few keywords?
Firstly, the length of your text is crucial to the performance of your SEO website. If your body text is long, you can use your keywords multiple times without Google perceiving it as keyword stuffing. It is recommended that your body text is at least 500 words long, but as a rule of thumb, it should be longer than your competitors' texts.
Make your texts readable. Remember that long texts are not an advantage if the text seems like a long stream of thought without pauses. Make the text edible so that users and bots alike can read more text before they become text saturated. Bullet points and tables are a great tool to help make the text clearer.
Use your keywords naturally. Of course, it's important to include keywords in your texts and headings so that both user and bot are sure that your page is relevant to them. But use keywords naturally to avoid keyword stuffing.
Read more in our guide to a great landing page.
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