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Mobile friendliness

Are you ready to take your digital marketing to the next level? Then it's time to take a closer look at the mobile-friendliness of your website. More and more people are browsing the web via their smartphone. So if you want to drive traffic to your website, it's time to take a look at why mobile-friendliness is so important to strengthen your digital marketing strategy.

Mei Friis Rasmussen
- Digital designer
Last updated: Aug 28, 2023

What is mobile-friendliness?

In the digital age we live in, it's important to ensure that your website is accessible to all users - no matter what device they use to browse the web. The number of smartphones on the streets is increasing and the vast majority of us use our smartphones to find information, make purchases and interact with businesses online.

Therefore, your website needs to work just as well on a smartphone as it does on a computer. This is where the term 'mobile-friendliness' comes into play.

Mobile-friendliness refers to the design and structure that makes a website easy to navigate and read on a mobile device. A mobile-friendly website has shorter blocks of text, large, easy-to-read fonts and buttons that are big enough to be pressed with a finger.

Why mobile-friendliness and SEO are inextricably linked

Having a mobile-friendly website isn't just a convenience for your visitors - it's also a crucial aspect of digital marketing and search engine optimization.

Google has made it clear that mobile-friendliness is a ranking factor, meaning that websites that are optimized for mobile use are likely to rank higher in search results than those that are not.

If your SEO strategy doesn't take mobile-friendliness into account, it's probably time to get out your SEO toolbox and tweak your strategy.

How do you make your website mobile-friendly?

Making your website mobile-friendly doesn't have to be a daunting and overwhelming task.

  1. First of all, test your current website to see how mobile-friendly it is. Google offers a free tool that can give you an idea of what works and what can be improved.
  2. Next, you should consider the design of your website. If you need to create a new website or update your current one, it's worth considering responsive web solutions. A responsive design is one that automatically adapts to the screen size of the device used to view it. This ensures that whether someone visits your website from a smartphone, tablet, or computer, they will have an optimal experience.
  3. Once you've updated the design, it's time to think about the structure of the text. On a mobile device, it's best to keep sentences short and easy to read. Long blocks of text can be hard to follow on a small screen.
  4. Finally, it's worth remembering that mobile-friendliness isn't just about design and structure. The speed of your website is also crucial. A website that takes a long time to load can cause visitors to click out and affect your ranking in search results.
  5. As a final piece of advice, it's worth noting that you can't just "fix" your mobile-friendliness once and expect your website to play SEO-style. Mobile-friendliness is an ongoing project because technology is rapidly evolving and constantly changing. It's important to keep up with the latest trends to ensure your website remains relevant and accessible.

A four-step guide to mobile-friendliness

If you really want to delve into strategies to optimize your mobile-friendliness, we've compiled a number of more technical points for you to consider.

Perform a Crawl Errors Report
With Google Search Console, you can identify any crawl errors or 404 errors on your site. It's important to avoid these errors because they can affect your site's visibility and ranking in search results.

Explore Mobile Usability Report
Your Usability Report is an important feature in Google Search Console. The report provides insights into your site's performance in relation to mobile traffic. Use Google's Page Speed Insights to see if your changes are having an effect.

Run a Fetch and Render Test
This test is also available in Google Search Console and tells you if Google has access to all your pages. The results will indicate if there are areas to improve or errors to fix.

Use the Page Speed Insight Tool
One of the most powerful tools to test your site's speed and performance. 

Get even smarter and increase your online presence

Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.

Learn more at Webamp Academy.

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