If you are interested in expanding your business to an international market, you should consider implementing international SEO as part of your marketing strategy.
Read more about the benefits of investing in international SEO.
SEO is an essential part of any successful marketing strategy. If you are interested in entering an international market, international SEO is an equally important part of the strategy to ensure your website's digital visibility.
There are many benefits to implementing international SEO on your website such as:
By targeting your content to specific geographic regions, you can increase your visibility for relevant keywords in those markets.
With international SEO you can reach a wider audience, as you are no longer limited to your local market.
Reaching a larger audience also increases the possibility of generating leads from abroad.
International SEO allows you to compete with companies from around the world, which can be a powerful way to increase your market share.
At Webamp we have a team of SEO specialists who are also experts in international SEO. Among other things, we make sure that:
First, we identify the geographic regions to which you want to target your content. This can be based on a number of factors, including existing demand for your products or services, competitive factors and your existing market share.
Once we've identified your target markets, we translate the content into those languages. This can be done either manually by a translator or using translation tools such as Weglot (which we'll look at in more detail in the next section).
We then target the content to the specific markets by adding local references and keywords relevant to those regions.
We also optimise your meta tags, including title and meta descriptions, as well as other technical elements such as URL structure and hreflang tags, to ensure that your website is optimally configured for the relevant markets.
Finally, we measure your results and adjust your strategy as needed to ensure you achieve the desired search rankings in your markets.
Weglot is a translation tool that makes it easy to translate content into a variety of languages. It can be a time-saving and cost-effective solution when implementing international SEO on your website.
With Weglot, you can automatically translate your content using machine learning, or you can choose to have your content manually translated by a professional translator. Weglot also makes it easy to manage and maintain translations, as you can edit translations directly in your website's CMS.
Webamp is a professional agency specialising in SEO, and we have a team of skilled SEO specialists who know what it takes to optimise your website and increase your online visibility. If you want to know more about what SEO is and get help to create online visibility for your business, Webamp is ready to help you.
We also offer other services that can help increase your company's digital presence, including social media marketing and content marketing. Contact us today on 70 60 50 28 or email firstname.lastname@example.org and let us help you create visibility for your business online.
International SEO is a strategy aimed at improving the ranking of a website in search results in international markets. This involves targeting content to specific geographical regions by adding local references and keywords, translating content into those languages and optimising meta tags and other technical elements to ensure the website is optimally configured for those markets.
There are many good reasons to implement international SEO on your website. It can increase your visibility and reach, increase the possibility of generating leads from abroad and allow you to compete with companies from all over the world. It can also be a good way to exploit any niches abroad, for example if you have a product or service that is not available in the local market.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
Learn more at Webamp Academy.