Keyword stuffing
Do you also get tired when you see over-optimised pages where one particular keyword is mentioned in every headline and every other line in the body text? Then you're probably as tired of keyword stuffing as the rest of us.
If you're interested in learning more about what keyword stuffing is, you can read about it right here.
Keyword stuffing creates unnatural texts
Most people who "stuff" their texts with specific keywords to achieve higher rankings are not very good at it. Not only does Google love valuable content that is well-written and natural, but your visitors will appreciate it too.
Remember, even if you got good rankings that resulted in high traffic to the site, how many of those would turn into converting customers?
Google's "Helpful content update"
In 2022, Google rolled out their "Helpful content update", where they seriously emphasized that they prioritize "people-first content". While this shouldn't come as a shock to most SEO-specialists or Google Ads-specialists, I'm sure that those using keyword stuffing got a bit sweaty.
It always pays to follow best practice. For a deeper understanding of SEO, read our guide to SEO.
Captivating texts and SEO-friendly content
There are many benefits to writing good, relevant content. First of all, it's much more fun to write, as you don't have to rack your brain to figure out how to cram "carpenter" in for 10 times in the same paragraph. Your search engine optimization will also bear fruit from your catchy texts, since Google, as written, prioritizes the good and user-friendly content.
Read more about the value of content marketing.
Frequently asked questions
Keyword stuffing is the use of an unnatural amount of the same keyword on a landing page. Keyword stuffing aims to make the page rank higher in Google's search results, and is particularly well known in SEO.
In some cases, you come across pages that make use of keyword stuffing but have good results in search results. However, this is against Google's guidelines and you will be "penalised" if Google finds out.
Instead, you should prioritise well-written content written for humans over robots. Google will reward you for it.
There are many suggestions on how high keyword density should be. Some use a "keyword density formula"
Formulas are: (number of occurrences of keywords) / (total number of words) * 100.
If you follow this formula you will get the keyword density in percent.
Get even smarter and increase your online presence
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
Learn more at Webamp Academy.
-
Zero click searches
Zero click searches are good for your SEO visibility - but less good for your website traffic. You can learn more about this here. -
SEA (Search Engine Advertising)
Search Engine Advertising - or SEA for short - is an almost indispensable part of your digital strategy if you want to succeed online. -
Rich snippets
Rich snippets provide more visibility in search results and increase the chance of clicks. Read more about rich snippets. -
KPI (Key Performance Indicator)
Here you'll find a concise explanation of what KPIs are and a thorough guide on how to implement them in your business. -
Keyword stuffing
What is keyword stuffing? Does it affect SEO positively or negatively? Read more here. -
Rank tracker
A rank tracker is often used in search engine optimization. Read more about the famous tool right here. -
SEO keywords
SEO and keywords are directly linked when it comes to a good SEO strategy. Read how to find the right SEO keywords here. -
Marketing strategy
A good marketing strategy is data-driven - based on both internal and external analysis. -
SEO-strategy
In this post, you'll gain an understanding of how to create and execute an effective SEO strategy that makes a difference on the bottom line.
We are a team of specialists who love to challenge what we already know.
