Do you also get tired when you see over-optimised pages where one particular keyword is mentioned in every headline and every other line in the body text? Then you're probably as tired of keyword stuffing as the rest of us.
If you're interested in learning more about what keyword stuffing is, you can read about it right here.
Most people who "stuff" their texts with specific keywords to achieve higher rankings are not very good at it. Not only does Google love valuable content that is well-written and natural, but your visitors will appreciate it too.
Remember, even if you got good rankings that resulted in high traffic to the site, how many of those would turn into converting customers?
In 2022, Google rolled out their "Helpful content update", where they seriously emphasized that they prioritize "people-first content". While this shouldn't come as a shock to most SEO-specialists or Google Ads-specialists, I'm sure that those using keyword stuffing got a bit sweaty.
It always pays to follow best practice. For a deeper understanding of SEO, read our guide to SEO.
There are many benefits to writing good, relevant content. First of all, it's much more fun to write, as you don't have to rack your brain to figure out how to cram "carpenter" in for 10 times in the same paragraph. Your search engine optimization will also bear fruit from your catchy texts, since Google, as written, prioritizes the good and user-friendly content.
Read more about the value of content marketing.
Keyword stuffing is the use of an unnatural amount of the same keyword on a landing page. Keyword stuffing aims to make the page rank higher in Google's search results, and is particularly well known in SEO.
In some cases, you come across pages that make use of keyword stuffing but have good results in search results. However, this is against Google's guidelines and you will be "penalised" if Google finds out.
Instead, you should prioritise well-written content written for humans over robots. Google will reward you for it.
There are many suggestions on how high keyword density should be. Some use a "keyword density formula"
Formulas are: (number of occurrences of keywords) / (total number of words) * 100.
If you follow this formula you will get the keyword density in percent.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
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