The Internet is a deep well of countless websites, all interested in attracting as many visitors as possible. Advertising, social media and website optimisation are a few of the methods most businesses use to stand out from the competition. If you're not a born digital marketing ninja, the quest for Google visibility can be like looking for a needle in a haystack. It may therefore be a good idea to team up with a savvy marketing agency to develop your new website. If you're still not convinced, read on...
Having a good ranking on Google means that users are more likely to find your website - quite simply. If you, like other businesses, are interested in attracting new customers to your business, it's a good idea to work on increasing your website's visibility on Google. There are two main methods you can use to adjust your website's ranking on various search engines.
You can use Google Adswhereby you pay for a good placement - here your website will be marked as an ad. The other methods are SEO, which in turn is an organic search engine optimization that is useful if you want to generate organic traffic to your website. Here search engines rank websites organically rather than by payment.
When a user searches for exactly the type of product or service you offer, they are potentially potential customers. It is therefore important that your company catches their eye before your competitors do.
An important point to bear in mind when you either need a new website or plan to work with SEO is that many users also use their phones and tablets to read news, search for information and even shop. As recently as 2015, Google announced that mobile-friendly and responsive websites would get a boost in search engine rankings, so it's important that your website is responsive to multiple screen sizes.
Besides Google loving responsive websites, it's also very beneficial for the user experience. A responsive webshop loads both text and images faster on all devices, which is important in terms of the duration of users' visits to the website.
If a website is slow and doesn't load as it should, we, as consumers, tend to visit another one instead. If it loads quickly, visitors are more likely to click around, resulting in a low bounce rate (which refers to the percentage of visitors who navigate away from the site after viewing only a single page), and usability is likely to contribute to higher conversion.
As you might guess, working with SEO is quite a sensible idea if you are interested in ensuring your company's online visibility. However, it is important to point out that SEO is not a magic bean that will make your business grow shortly after the first sowing. SEO should rather be seen as a process that needs to be continuously nurtured and cared for so that you constantly perform well in search engine rankings.
If you don't have a black belt in digital marketing yourself, it might be a good idea to consider hiring a marketing agency to develop your new website or help you with SEO. At Webamp you'll meet a team of experts in SEO, PPC and SoMe marketing. Through our journey as a company, we have managed to gain a nuanced understanding of online marketing. We understand that target audience, goals, vision and values are all parameters that enter into the grand equation that results in an optimized website.
Does it seem overwhelming to have to plunge into the deep hole of creating a new website and optimising it? Don't worry - there's no need to spend late nights watching 'How To' YouTube videos or reading cumbersome guides. At Webamp we're digital marketing experts, and whether you're a startup, a medium-sized business or among the best in your league, we can help you succeed online.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
Learn more at Webamp Academy.