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Title tags

Title tags are the short, clickable headlines you see when you do a Google search. Title tags are a key component of your online success - so if you want to rank high in search results, title tags are an important art to master. But why are title tags so crucial to your online success and how do you write title tags that make your SEO say sparto?

Jens Kjær Riis
- SEO-specialist
Last updated: Jul 25. 2023

What are title tags?

Title tags are also known as page titles. They are the short, clickable headings that appear in Google search results when you perform a search. Title tags are the first thing users see when they come across your website in search results.

Title tags are important for your SEO because users can decide whether they choose to visit your website or your competitor's based on your title tag - does your website seem relevant? Unique? Or is your competitor's a little more exciting? That's why it's crucial to your SEO success that your title tags are catchy and relevant.

Title tags have a huge impact on your CTR - also known as your click-through rate. They play a crucial role in generating traffic to your website, so it's important that they are catchy and match the user's search intent.


Webamps title tag on the search 'SEO'

Why are title tags important for SEO?

Title tags are important for your SEO because they increase the user experience and thus your click-through rate. But it's also important to mention that your title tags have a significant impact on your ranking in the SERP (Search Engine Result Page). Title tags are not only the first thing users see, but also the first thing search engines see.

If your title tags give search engines a clear understanding of what your page contains - and if your website is even interesting and relevant - search engines may reward you with a top spot in search results. A high ranking in the search results is crucial for increasing your traffic, because a higher ranking means more clicks. A good SEO strategy must therefore take both user and bot-friendliness into account.

Write world-class title tags

The length:
Your title tag should be around 50-60 characters. If it's longer, it risks being cut off in the SERP. That's not to say that your title tag should be as short as possible. If it's too short, you're not utilizing your full SEO potential.

Include relevant keywords in your title tag. Both users and bots need to determine if your website has what they are looking for. Your title tags should therefore contain keywords that are relevant to your site's content. Keywords are hugely important to both users and bots, and if possible, they should be placed at the beginning of your title tag.

Unique tags:
Every page on your website should have a unique title tag. Unique title tags with interesting language help search engines differentiate you from your competitors. This is important because search engines reward unique content with better rankings in search results.

Brand name:
Consider including your brand name in your title tag if it fits in with your business strategy. This can help build recognition and trust among users who recognize your brand name.

Below is the title tag on the front page of Webamp. It is 50-60 words long (58 words), contains the keyword (digital marketing agency) and is unique to the domain.) Finally, it contains Webamp's tag line and domain/brand name.


More tips and tricks

Once you've written and published your title tag, you can test it by seeing how your ranking in search results changes. Have you written a title tag that you're happy with, but it's not performing well in search results? Here are five questions you can ask yourself to improve your title tag even more:

  1. Is your title tag appealing to the reader?
  2. Does your title tag contain the primary keyword 1-2 times?
  3. Do you also use a secondary keyword?
  4. Do you use dashes or other separators to make your title tag more visually interesting?
  5. Do you write in a salesy tone and use CTA words - such as click, buy or try?

Test your knowledge

What is a title tag?

A title tag is the heading that appears in search results when people search on Google. Title tags are important for your SEO because they can affect how high your website ranks in search results and whether users click on your website.

Why are title tags important for your SEO?

Title tags are important for your SEO strategy because they can affect both your ranking in search results and your click-through rate. If your title tags are relevant and catchy, users are more likely to click on your website. Furthermore, search engines will rank your website higher in search results.

How do I write a great title tag?

To write a good title tag, you should consider length, keywords, uniqueness and brand name. Your title tag should be around 50-60 characters long, contain relevant keywords and be unique to each page on your website. You may also consider including your brand name in your title tag.

How can I test my title tags?

You can test your title tags by doing a site search (site:domain.dk [keyword] - e.g. site:webamp.dk title tags) on Google and see how they appear in search results. If your title tags are not relevant or catchy, you may want to change them and see if it improves your ranking in search results and your click-through rate.

Can I use the same title tag on multiple pages on my website?

It's not a good idea to use the same title tag on multiple pages on your website, as it can damage your SEO. Each page on your website should have a unique title tag that describes the content on that page. This helps search engines understand what your website is about and can improve your ranking in search results.

Get even smarter and increase your online presence

Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.

Learn more at Webamp Academy.

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