Digital business development: create growth through marketing

Digital business development is actually very straightforward - and yet not. As the name suggests, it's about how digital solutions can underpin, grow and develop your business. However, the term covers all digital aspects of the business and is therefore broad.

For example, you may want to develop your digital channels, including your social media presence, map digital trends affecting the industry you operate in or get a new website that makes you visible 24 hours a day.

As mentioned, digitalisation has made it necessary for companies that want to grow in the modern market to have a strong online presence. But why is it important, even necessary, to have an online presence?

We are all increasingly online, and in 2020 up to 86% of Danes used the internet to check information about goods or services before deciding whether to make a purchase. In many ways, the internet is like the phone book of our time, and when it's where users are looking for information, you'd be wise to be accessible. In short - your presence on the internet increases your chances that more users will discover your business.

In principle, it is not quite enough just to be present. The Internet is a company's battleground for users' attention. In the battle to be chosen over your competitors, you should therefore use your scarce resources to reach potentially interested users. Once you have clarified who your target audience is, you can start targeting your digital strategy. This can be done through search engine optimisation and advertising on Google, among other things.

There are several strategies you can use to develop your business's digital presence.

SEO

To be found by potential customers it is important that your business has a website. That way, users have the opportunity to find your business when they search on Google. However, it is no coincidence who is at the coveted top of Google's search engine, and the further down a website goes, the less likely it is to be noticed.

The key to getting to the top of Google is SEO = Search Engine Optimization. Working with SEO includes creating relevant and unique content for your website that matches what users are searching for when they search for products and services in your industry. Informative and relevant text increases your chances of ranking higher on search engines such as Google and therefore your chances of being discovered by potential customers. Webamp is a professional SEO agency.

Google Ads

At the same time, the competitive market of the Internet has led to a decline in organic reach, which means that it is also necessary to put some money behind your advertising in order to create visibility with new potential customers. You can do this, for example, by using Google Ads, which is an ad that is presented in the context of certain keywords or a specific search behaviour. Your products or services are thus highlighted to users who are most likely already interested in them. Find out more about advertising on Google.

SoMe marketing

As established earlier, it is a good idea to be present where the users are present. On average, Danes spend more than 2 hours on social media every day, and as many as 2 out of 3 of us visit Facebook, Instagram and other major social platforms on a daily basis. This means that there is a huge potential to reach potential customers here. Up to 40% of small businesses are already using social media to generate both brand awareness and revenue. So if you want to capture users' attention before your competitors do, it's a good idea to ramp up your social media marketing.

Growing your business is difficult without a strategy on how to develop your business digitally. A good strategy focused on increasing your online presence requires a clear overview of your digital ambitions, initiatives, key tools and which audience you should target.

If you are still green in terms of moving in the digital market or could just use a sparring partner in the development of your business online presence, don't hesitate to contact us. If you need help with your digital business development, please contact Webamp on 70 60 50 28 or info@webamp.dk.