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Webamp guide

Marketing automation: get a positive ROI

Struggling to find time for all your marketing tasks? When you work in marketing, you often have a long to-do list of tasks to tick off. However, some of those tasks can be automated so you don't have to spend more time on them than is absolutely necessary. With marketing automation, you can monitor, scale and profit from your company's marketing activities. This contributes to effective lead generation and strengthens your chances of making additional sales.

Get help generating more leads from a professional marketing automation agency. Contact Webamp today to optimise your marketing with marketing automation.

Webamp The team
- Specialist
Last updated: 12. dec. 2022

What is marketing automation?

So what is marketing automation? When you talk about marketing automation, you're referring to software that aims to perform marketing-related actions - without you having to do anything manually. It allows you to streamline and automate your marketing activities with greater efficiency, leaving you more time for other tasks.
With the marketing automation tool, you can build a close relationship and at the same time nurture your customers through a personalised and automated communication. You can also track and analyse what your leads find interesting through data about their digital behaviour on your website.

Examples of marketing automation are email blasts, social media posts and chatbots.

Benefits of marketing automation

Marketing automation makes your working day easier and your marketing efforts more effective. In addition, the tool comes with a number of benefits that both streamline your marketing process and results.

With marketing automation, you get the following benefits:

  • Save time: Not surprisingly, when some daily tasks are automated, you have more time for other tasks. In fact, you can save up to 6 hours a week by automating your social media posts and ads.
  • Build trust and rapport with prospects: with marketing automation, you can build a better rapport with potential customers by targeting campaigns and messages at them. This way, your messages become more relevant and your content becomes more dynamic and personalised towards your customers.
  • Analyse data on marketing activities: marketing automation provides greater insight into your communications and engagement with prospects, which you can use to improve dialogue and convert your leads into customers. Statistics even show that 75% of companies using marketing automation see an increased ROI in less than 12 months.
  • Get more out of your CRM: A CRM system describes the system where you manage your customers' contact details and possibly the communications you've had with them. Marketing automation is even broader and can include, for example, what your customers and leads have downloaded, whether they have opened your emails, etc. This gives you much greater insight into your leads' interests, which can be relevant in the sales process.

Get more and better leads with marketing automation

If you want a simple way to turn your leads into actual customers, marketing automation is an indispensable tool. That's because with marketing automation you don't just leave the handling of your leads to chance, but instead work in a structured way to nurture them until they become sales-ready.

A thorough and automated marketing effort takes into account your potential customers' willingness to buy by telling you about their interests and where they are in the buying process. This minimises the risk of contacting your leads too early in their buying journey and losing them. Instead, you're equipped to strike when your leads are hottest.

HubSpot is the most popular marketing automation software and is used by B2B companies to streamline their marketing. In short, HubSpot has all the tools you need for sales and marketing, including CRM, CMS, SEO, social media management, conversational marketing, email marketing, blogging and sales management. It gives you a 360-degree view of your leads and ensures that your communications are always tailored to your potential customers.

Shall we take a look at your marketing strategy?

Do you want to optimise your marketing efforts? We'd love to help you make your marketing simpler and more valuable with marketing automation. Webamp is a digital marketing agency that has the power to make your marketing more effective. We have extensive experience with, among others. SEO, Google Ads and SoMe marketing.

Contact Webamp on 70 60 50 28 or info@webamp.dk to find out more about what our marketing automation agency can do for your business.

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