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Get control of on-page SEO

On-page SEO is the work of optimising the structure and content of your website to make it readable for Google and attract traffic. At Webamp we offer effective on-page SEO, ensuring that your website is seen in search results and receives relevant traffic that converts. 

Read on to find out more about the areas of work within on-page SEO.

Nicolai Vittrup
Last updated: Aug 22, 2023

Holistic search engine optimisation

At Webamp we work holistically with SEO. This means that we take into account all factors that ensure that your website:

  • gets a good ranking in search results
  • gets relevant traffic
  • converts traffic into customers.

However, there is no set recipe for how you will appear in the search results and thus get visitors to your website. SEO is dynamic and therefore there is no golden recipe.

SEO is a dynamic process that requires constant attention - not least because Google is constantly changing their algorithms. That's why the requirements for search engine optimisation in 2022 are completely different from those in 2010, for example. For the same reason, a SEO subscription with Webamp is not a one-off solution - but a dynamic and proactive collaboration.

On-page SEO - a dynamic process

SEO is a dynamic process that requires constant attention - not least because Google is constantly changing their algorithms. That's why the requirements for search engine optimisation in 2022 are completely different from those in 2010, for example.

However, there are a number of elements that we always take into account when doing on-page search engine optimisation on your website:

  • Internal link building
  • Well-written and unique content relevant to your customers
  • Correct setup of headers
  • Add ALT tags to your photos
  • Optimization of SERP
  • Speed optimization
  • Mobile optimisation.

Internal link building

Internal link building is an important part of on-page SEO - the links on your website that link to other sub-pages on your website.

Internal links increase the likelihood that Google understands what your website is about - and that allows you to get relevant traffic to your subpages. In addition, internal links also help to improve the user experience for your visitors, as it creates a "common thread" on your website.

Remember that your anchor texts are very important when we talk about internal link building. Make sure you use your keywords rather than typing and creating a link on "click here".

Read more about link building.

Well-written content with relevance

If a website is to be found for certain keywords, the texts on the page must of course contain the words and phrases that the target audience is searching for. This is why we always work on the basis of thorough SEO analyses when we create on-page SEO in Webamp. This ensures that the texts always contain carefully selected keywords that are relevant to the target group.

But writing search engine friendly text isn't just about throwing a particular keyword into the text x number of times. It's just as important that the text on your website and subpages is recipient-oriented and well-written. It's no good having your landing pages missing text, or having the text contain errors.

Google loves well-written content that is relevant to visitors, and rewards websites with good copy with higher rankings. This is what is known as "content marketing". You can read more about this in my colleague's post "Why your business should write blog posts"

Correct setup of headers

It is not enough that the text on your website is relevant and well written. It also needs to be easy to read and understand. We're incredibly impatient when we use the internet - and the vast majority of people skim rather than read when they're browsing.

Make sure that the texts on your website are divided into short sections and that each section has the correct headings (also called H-tags).
This makes the text easier to read for your visitors - and helps search engines in particular to find their way around your website, so that it can receive relevant traffic.

Add ALT tags to your photos

Text content is an important part of on-page SEO, but so are relevant images. The fact that there is a link between content and images gives your SEO an extra push in the right direction.

Unfortunately, Google is not (yet) smart enough to understand what an image represents. That's why we also provide the images on your website with so-called ALT tags, so that the search engine understands the context.

SERP - Search Engine Result Page

SERP is an abbreviation for Search Engine Result Page. A SERP on Google is where potential customers can see your website and/or relevant subpages - or in other words: the search result.

By default, Google always displays 3 elements in a SERP:

  • Page title (also called title tag, SEO title or meta title)
  • Meta description
  • URL.

Here it is a great advantage if you incorporate the keywords on which you try to rank.

On-page SEO: SERP optimization

Page title

The page title describes your website and tells both Google and potential customers what the page is about. Therefore, it is important that it is short and to the point, and that it contains the keyword(s) you want to rank for.

Not least, of course, there must be consistency between the real content on the landing page and what the page title promises.

The meta description

The meta description is an expanded description of the content on your landing page, which appears below the page title. It should be informative and descriptive, so visitors know what to expect to read about on the page.

URL addresses

The URL is first and foremost the address of a page. But it also serves three other functions.
First, it gives both the user and the search engine a hint of what the page is about. The URL also plays a minor role in getting the page to rank. Finally, a well-written URL can work well as anchor text (the clickable text in a hyperlink) when linking externally to your page.

Optimize your SERP with structured data

In addition to the page title, meta description and URL, a SERP can also contain other relevant elements such as services, opening hours, inventory, reviews, prices, FAQ, etc. This can help ensure that a SERP creates value for potential customers even before they have clicked through to a website.

However, you need to work with so-called structured data if you want to include such elements in your SERP. In short, structured data is a piece of code that you can implement on a website.

Example of SERP optimization
For example, in Webamp we have added an FAQ script on our landing page about our service as Google Ads agency.

Example of SERP optimization

If you're still on the fence, but want to know more, read my colleague's post on structured data. You are also welcome to contact us if you would like SEO advice.

Speed optimisation is important

Don't expect to rank high in search results if your website loads at the speed of a mid-1990s 56k modem - quite the opposite. Google knows that people are impatient on the web and therefore doesn't give slow websites good rankings.

Remember, Google will always prioritise the good user experience. Make sure you have the most optimal hosting solution, and get rid of heavy images that affect website speed. 

One could argue that speed optimization belongs to both on-page SEO and technical SEO.

Your website must be responsive

Nowadays, there are so many ways to access a website, so it's important that your website is responsive. Your website should be user-friendly on all platforms - whether the user is using a PC, phone or tablet.

The majority of Danes use their phone when searching the web. That's why a website can be so nice and fast when loaded on a PC. But if it's not also responsive on mobile and tablet, you're unlikely to be a good friend to Google and other search engines.

As was mentioned for speed optimisation, this area also affects technical SEO.

Get help with on-page SEO

FAQ - on-page SEO

What is on-page SEO?

On-page SEO is the part of search engine optimisation that takes place on the website itself. This includes internal link building, well-written copywriting, SERP optimisation and speed optimisation.

What is a page title?

A page title is an HTML tag used to indicate the title of a page. The title appears in search results and should tell the user what they can expect to read on the page.

What is a meta description?

A meta description is a short text that appears in the search results under the title. The meta description should give potential visitors an idea of what the page is about.

Get even smarter and increase your online presence

Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.

Learn more at Webamp Academy.