Category texts have a big impact on your SEO performance and help visitors jump into the sales funnel and make a purchase. That's why you need to prioritise well-written, relevant and value-adding category texts.
In this guide, you will learn how to write good category texts and how they can create value for your webshop.
You will find category texts on webshops above and below the category of products, where there will typically be a descriptive text of the goods. The descriptive texts are extremely important for both Google's and your customers' rating of your page.
For example, if you have a website that sells kitchenware, a category page could be "Toaster" or "Electric kettle". There should be an associated SEO-optimised text that also provides relevant information about the products in the category, as well as how customers choose the right product. Finally, there should be a short argumentation why customers should buy the products in your webshop.
However, there are 3 general considerations you should make when writing category texts:
To meet the first point, your category text should always be based on a keyword analysis. This way you know exactly which keywords are relevant to write the text from. It can be beneficial to use the services of a professional marketing agency, which has extensive experience in preparing thorough keyword analyses and professional copywriting.
The second point can be fulfilled by writing adequate descriptions of the products or services you sell under the category. It's a good idea to write at least 500 words in your category text, as this will give both Google and your customers more information. Longer texts are also generally better for your SEO performance.
The third point is most easily met by creating internal links in your category text to take your customers to specific products and other category texts that might be relevant to them. This both keeps customers on your site for longer, lowering your bounce rate, and gives customers a better user experience as they can quickly and easily navigate around your webshop.
As a business owner, you've probably heard the expression "you need to be where the customers are". Customers choose the websites that are among the favourites in Google, and therefore your webshop should be as high in the search results as possible. Here SEO on webshops is the alpha omega.
As there are endless options and websites on Google, there is fierce competition for the top rankings. For this reason, SEO is more than important to get you noticed by potential customers. Are you wondering 'what is SEO?', our complete SEO guide will tell you a lot more.
Category texts help your SEO in general, but they also serve as a guide for potential customers. They replace the clerk in the shop and give customers an insight into the different products. This way, customers feel well equipped to actually make a purchase.
A proper category text is not written blindly but with a clear purpose, and should therefore not contain random information. You need to make sure that your texts are optimised for the search engine so that they contain important keywords enough times to get the website higher up in the results but without it becoming "keyword stuffing". You should not use keywords in more than 2-3% of the text, otherwise it will seem mechanical and unnatural.
The category texts are intended to strengthen your SEO, and they are also valuable information for the customer. Therefore, remember to focus on the recipient when writing. In addition to giving them new info, you also need to write as concisely and engagingly as possible so that you actually convert visitors into customers. Therefore, your category texts should also be concluded with a CTA (call to action) that encourages the recipient to buy your products or services.
3 purposes of category texts:
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It is a text on a webshop that describes the categories that the webshop sells. For example, if you have a webshop that sells jewellery, a category could be "earrings" and an associated category text would describe the category in more detail.
Category texts are an important part of SEO, which can get your webshop among the favourites on Google. To stand out from the crowd of webshops, it is important to be visible to users, and therefore you need good category texts.
The short answer is yes, as the texts both keep customers on the page for longer and make your website rank higher on search engines.
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