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Dofollow links

Dofollow links can be key to improving your website's visibility and ranking on search engines like Google. But what are dofollow links and how can they help you increase traffic to your website? Let's take a look at what you need to know about dofollow links and their importance for your digital marketing.

Jens Kjær Riis
- SEO-specialist
Last updated: Jun 2, 2023

What are dofollow links?

When you visit a website, you may encounter links that can take you to other pages. These links are typically dofollow links and sometimes nofollow links - the difference can have a big impact on your search engine optimization.

Dofollow links are like a highway for search engines like Google. When search engines find a dofollow link on a website, they follow it and use it to navigate the website. In this way, dofollow links are essential for search engines to crawl and index your website. 

External dofollow links - links from other websites - also act as a recommendation or sign of quality. If you have many relevant external dofollow links, it signals to search engines that your website is popular and trustworthy. In this way, dofollow links can improve your ranking in search results and make it easier for users to find your site.

This discipline is also known as 'link building'.

What are nofollow links?

On the other hand, nofollow links are more like side paths. When a search engine like Google encounters a nofollow link, it ignores it and doesn't pass the value of the link to the linked page. So, it can be useful if you don't want to send link juice to specific pages but want to direct users. 

How to use dofollow links and nofollow links

To get a better understanding of the difference between using dofollow links and nofollow links, I will present the two links side by side so you can easily compare the small differences:

Dofollow link:

<a href=”https://www.eksempel.dk/”>Link tekst</a>

Nofollow link:

<a href=”http://www.eksempel.dk/” rel=”nofollow”>Link tekst</a>

As you can see, the syntax of the two types of links is very similar, but there is an important difference in the "rel" attribute. In a dofollow link, this attribute is not present, which means that search engines will usually follow and weight the link. Whereas a nofollow link, the "rel=nofollow" attribute tells search engines not to follow the link.

How to get dofollow backlinks

In summary, internal dofollow links are important for search engines to crawl your website. Likewise, dofollow backlinks from other websites are a recommendation of your website to search engines.

But how do you get dofollow links to your website so that Google and other search engines read your website as trustworthy and popular?

You can buy backlinks:
There are several providers where you can buy backlinks. However, you should be aware that the quality of these links varies greatly. It is important to choose links that come from reliable and trustworthy sources and that are relevant to your website.

You can earn backlinks:
If you create good content on your website, for example through informative blog posts with useful tips and tricks, you have a greater chance that others will link to your site.

You can trade backlinks:
You can also try to make agreements with partners to link to each other's websites. However, it's important to avoid linking to the same pages, as search engines like Google can see through this.

You can use influencers:
Another option is to pay a blogger or influencer to write a post about one of your products and link to the specific product in the blog.

Get even smarter and increase your online presence

Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.

Learn more at Webamp Academy.

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