Most of us find it hard to go 5 minutes without checking Facebook, answering an email or doing a Google search. The modern consumer is on the web, and that's the biggest reason why it's no good your business not making its presence felt.
If you're looking to get noticed by potential customers on Google, you can read a lot more about SEM right here.
SEM is an acronym for Search Engine Marketing, which is an online marketing strategy that seeks to attract traffic to a website and improve its visibility in search results.
This includes Google Ads (paid ads on Google), which allows you to target ads to specific keywords and geographic areas. In addition, the strategy includes SEO, which is search engine optimisation aimed at boosting your visibility in organic search results.
It's important to start by setting out a strategy for your marketing efforts. Is your target audience on Google, Facebook, Instagram, TikTok or another platform? This is something you need to keep in mind before you jump into the project.
At Webamp , we're particularly fond of the interaction between SEO and Google Ads - namely SEM. It's not necessary to use both strategies, but data doesn't lie, it simply gives such great results.
By combining SEO and Google Ads, you have a better chance of achieving value and getting more out of your marketing efforts.
SEO is about optimising pages and their content to make them more attractive to visitors, and Google in particular. Basically, SEO can be divided into 3 branches - technical SEO, off-page SEO and on-page SEO. Sound easy? Then think again, you need to pay attention to incredibly many factors under each "category". If you are interested in knowing more about SEO, you may want to read our guide to SEO.
Google Ads is paid advertising on Google, where you can create targeted campaigns to your desired audience and customise ads according to demographics, location and interest. There are several ad types available through Google Ads, including search ads, display ads, remarketing, video ads and shopping ads.
SEM includes both SEO and Google Ads, and if you have a good strategy, you can really create magic and get great results.
Webamp is a digital marketing agency with a dedicated team of SEO and Google Ads specialists who know what it takes to optimise your website and increase your online visibility.
SEO is a long-term marketing strategy aimed at improving your company's visibility in organic search results.
Google Ads is Google's advertising service that allows you to show ads to people searching for specific keywords. Ads can be targeted to specific keywords and geographic areas to reach relevant audiences.
SEM is a collective term for search engine optimisation (SEO) and search engine marketing (SEM). It includes both technical optimisations of a website to make it more attractive to search engines, as well as paid advertising through services such as Google Ads.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
Learn more at Webamp Academy.