Webamp dictionary
Webamp / Academy / Google Shopping

Google Shopping

Imagine online shopping and advertising fused into one powerful combination - that's Google Shopping. A platform that allows retailers to showcase their products in a visually appealing way in search results on the world's largest search engine, Google. It's a bit like having your own virtual shop window.

Rasmus Jacques
- PPC specialist
Last updated: Oct 27, 2023

What is Google Shopping?

Google Shopping is a platform that online stores use to display their products on Google searches. It allows you to present your products with images, prices and names so people can get an idea of what you offer before visiting your website.

Let's take an example so that everyone understands what Google Shopping is in practice. Here I've searched for 'red shoes' on Google - and here I get Google's shopping feed with a large selection of products that match my query. 

Now I can scroll through the products and click on the results I find most interesting. 

Google Shopping feed

Do you know what the most interesting thing about Google Shopping is? You only pay when people click on your ads and show a real interest - also known as PPC - the payment method that, among other things Google Ads is built on. In addition, you can schedule when the ads are shown to optimize your ROI.

Shopping ads tend to provide higher conversion rates compared to regular Google Ads text ads. But it's important to make sure your ads are properly set up, monitored and optimized to achieve the desired success.

Why use Google Shopping

Okay, let's outline all the reasons why you should make use of Google Shopping Ads in your online business and why it's an opportunity you shouldn't miss out on:

  1. Increased visibility: First of all, Google Shopping ads allow you to showcase your products in search results with images and prices. This makes your store more visible to people searching for products you sell.
  2. Traffic (prop): After increased visibility comes traffic. You will see more people visiting your webshop through your Google Shopping ads and, not least, a big increase in your click-through rate(CTR).
  3. Increased conversion rate: Potential customers get a sneak peek of your products and prices before they visit your online store, making it more likely that they will make a purchase when they land on your site.
  4. Effective advertising: And with Google Shopping, you don't have to choose the keywords manually. Your ads will automatically show up for relevant searches based on your product information.
  5. Fun reporting: Google Shopping reporting gets exciting as you gain ongoing insights into how your products are performing, helping you hone your campaign for better results.
  6. Competitive advantage: Finally, with Google Shopping, you can gain insights about your competitors that can be used to plan and customize your campaigns and ads to outperform theirs.

Get even smarter and increase your online presence

Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.

Learn more at Webamp Academy.

  • Webamp dictionary


    If you want to optimize your website and minimize loading time, caching is a powerful tool. Learn more about caching here.
  • Webamp dictionary


    What are backlinks and why are they important within SEO? Backlinks can give your website authority in Google - learn more about backlinks.
  • Webamp dictionary


    CAC is an abbreviation for customer acquisition cost, and it should be as low as possible. Learn more about CAC here.
  • Webamp dictionary

    Auto-generated texts

    Content, SEO
    Explore auto-generated texts and their impact on SEO. Discover the pros and cons of using AI-written content on your website.
  • Webamp dictionary


    Gamification is a powerful tool to engage and interact with your customers. Learn more about how you can implement gamification here.
  • Webamp dictionary


    Understand the versatility of e-commerce, the business benefits and the steps to get started with online commerce. Create your own success in the world of e-commerce.
  • Webamp dictionary

    Subdomains and subfolders

    SEO, Web
    Do you also have trouble distinguishing between subdomains and subfolders? Or are you curious to learn more about them? Read more about it here.
  • Webamp dictionary

    Black Friday

    Marketing, PPC, SEO, Social ads, Web
    Get our top takes on Black Friday. Learn how to plan your SEO and Google Ads strategy for the big shopping day. Read much more here.
  • Webamp dictionary

    User experience

    Marketing, Web
    Discover why user experience matters in today's digital age. Learn how to improve user experience to attract and retain your customers.
  • Webamp dictionary

    User journey

    Marketing, Models
    Discover user journeys and how they can improve your business. Learn how to create and optimize user journeys for increased customer satisfaction and business growth.
  • loading="lazy"

    Look in our dictionary


    Get an understanding of various marketing terms in our dictionary.