Imagine online shopping and advertising fused into one powerful combination - that's Google Shopping. A platform that allows retailers to showcase their products in a visually appealing way in search results on the world's largest search engine, Google. It's a bit like having your own virtual shop window.
Google Shopping is a platform that online stores use to display their products on Google searches. It allows you to present your products with images, prices and names so people can get an idea of what you offer before visiting your website.
Let's take an example so that everyone understands what Google Shopping is in practice. Here I've searched for 'red shoes' on Google - and here I get Google's shopping feed with a large selection of products that match my query.
Now I can scroll through the products and click on the results I find most interesting.
Do you know what the most interesting thing about Google Shopping is? You only pay when people click on your ads and show a real interest - also known as PPC - the payment method that, among other things Google Ads is built on. In addition, you can schedule when the ads are shown to optimize your ROI.
Shopping ads tend to provide higher conversion rates compared to regular Google Ads text ads. But it's important to make sure your ads are properly set up, monitored and optimized to achieve the desired success.
Okay, let's outline all the reasons why you should make use of Google Shopping Ads in your online business and why it's an opportunity you shouldn't miss out on:
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
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