Having trouble understanding what's keeping you from achieving top rankings on Google? It could well be that it's technical shortcomings that are preventing your site from being read and indexed correctly - and that's where technical SEO comes in.
In this post, you'll get a deeper understanding of the different aspects of technical SEO.
Where on-page SEO is all the search engine optimisation users can see, technical SEO is all the work users don't see. But Google does!
If you think of a website as a house, technical SEO is the foundation that keeps the house firmly planted and not swaying. Without a solid foundation, you can build something so beautiful, but the result will often be mediocre.
Technical SEO is therefore an important element if you want a website that ranks solidly in Google's algorithms.
Work areas within technical SEO are wide-ranging and include:
There is often disagreement among SEO specialists when the conversation about the best SEO tools gets underway. There are a ton of options (and most can do exactly the same thing), so try your hand and find your own go-to tools.
Examples of tools you should try:
If you want to know more about good tools you can use in your SEO strategy, you can read my colleague's post "Seven cool SEOtools- the webmaster's most important tools". Several of the tools listed are elaborated on in the post.
It has never been more important to have your website's backlink profile under control. In December 2022, Google rolled out their "link spam update" - which means your rankings could really be penalised if your website gets links from other malicious websites.
Facts about "December 2022 Google Link Spam Update"
Want to know more about toxic links? Then you can read more in my colleague's blog post "Toxic backlinks - poison for your website SEO". He goes into detail about what it is, how it can affect your SEO, and not least how to get rid of them.
If getting started seems like too big a technical project SEO, you can always get help at Webamp. We have all the necessary tools and knowledge to give your website the best chance of achieving top rankings on Google.
Technical SEO is, as the name indicates, the technical part of search engine optimization. Technical SEO works on indexing, speed optimisation, mobile friendliness and additional troubleshooting. Technical SEO is the foundation for achieving good rankings on Google.
There are a myriad of tools you can use for technical SEO. These include SEMrush, Ahrefs, Google Search Console, Screaming Frog and Pagespeed Insights.
A technical SEO analysis is a complete review of the website's operation. It looks at all possible pitfalls including 4xx errors, load time, toxic backlinks and more.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
Learn more at Webamp Academy.