Last week, Google rolled out a new feature in Denmark. It allows jobseekers to find relevant job postings from the country's job portals directly in Google's search results. But the feature also makes it possible to display job ads from your website on Google - outside the job portals. We've taken a closer look at Google's new jobs feature.
Google is constantly coming up with new features to make it easier for users to find relevant content - and this time it's job-seeking users who are getting an advantage. It's a welcome feature during Corona, when thousands more Danes are unemployed full-time than usual.
The job feature is a collaboration between Google and the job portals Ofir, JobDanmark, Graduateland and Move On Career - but other job portals can also add themselves to the system and thus make their job bank available directly via Google.
The postings themselves will still be on the individual portals' websites, but links to the postings and basic information about each position will be visible in the search results.
The new feature not only makes life easier for jobseekers - but also for job portals and recruiters, who now have their job ads presented directly in the SERP.
In this way, Google has now made it possible for prospective candidates and companies to meet online.
The feature may be a collaboration between Google and some of the country's most recognised job portals - but companies looking for new talent that don't use job portals could also benefit.
You can also get Google to display job ads on your company's website in search results - but this requires a little technical savvy and knowledge of structured data. It's structured data that the new jobs feature uses - and you can use it to bypass job portals and link directly to your own website via Google.
If you are unsure what structured data is, you may want to read Webamp's introduction to structured data.
For example, at Webamp we are currently looking for a new SEO specialist. That's why we also have a job advertisement on both a job portal and our own website. But of course we want to lead jobseekers to our own website - and thus into the universe they can become part of.
Therefore, we have structured a JSON script and implemented it in the source code of our job posting on our website. This means that aspiring SEO specialists in the Copenhagen area will now see the following when they Google "SEO jobs".
When users click on the job ad, they will see a short description of the job - and, most importantly, be able to click directly to the job ad on the website.
All this is displayed on Google because we have implemented a JSON script in the source code of the job ad on our own website. In the script, we have included a short description of the job, a link to the job ad, the geographical location of the job and information about working hours. And Google has translated that into what you see in the image above.
Below you can see the script as it appears in the source code of our website.
Whether you're a generalist or a marketing specialist, our SEO specialists have put together some great advice for you on our blog.
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