Does your website need to be competitive in the battle for those coveted high rankings, clicks and conversions? Then the speed of your website is a parameter you simply cannot overlook.
I'm sure you know the scenario; you click on a page, the page loads - but in short, it's too slow. So you click away again and on to next suggestion on your Google search.
But how long does it take you to decide to click through?
I'll tell you.
3 seconds. And 3 seconds doesn't sound like much - but nevertheless, those 3 seconds are crucial for whether you look elsewhere. Pn the same way, if the scenario plays out on your website, your potential customers will also end up at your competitors."
There are several reasons why your website needs to be fast. And now I am well aware that as a SEO specialist I will naturally think SEO into most things. But the speed of your website has most importantly - actually matters for your rankings on Google.
And let's face it - most people know that the top of Google is where you want to be.
To be specific, a fast website gives you the following advantages:
Contributes to user-friendliness
You can't say search engine optimisation without saying usability - and a slow website is simply not usable. The speed of your website is now one of Google's Pagerank factors. If your website is fast, it contributes to usability - and Google rewards that with higher rankings.
Increases your conversions
In addition, a user-friendly page will optimise your conversions. Ready-to-buy visitors have neither the desire nor the patience to wait for your page to finish loading. Instead, they go to your competitor.
Creates a lower bounce rate
If your website is slow, I can already tell you that you probably have a relatively high bounce rate. And a high bounce rate indicates that you're failing to retain your visitors. And one of the reasons for that may be that your visitors don't even get to read your content - they get too impatient.
There are several reasons why your website might be slow - and often it's a combination of these. Below I come up with 5 parametersthat most often come to mind when I look at the speed of a website.
There are several tools to check the speed of your website. You can use them if you suspect that your website is slow. Below I give you 2 different tools you can freely use to check if your website has speed deficiencies that are keeping you from being at the top of Google.
Both tools come with explanations for the different concepts and solutions you can choose to implement or change on your site.
I hope it made sense to you why it's important to have a fast website. If you need help giving your website a look, feel free to contact Webamp today. Here, our SEO specialists and web designers are ready to give your website a speed check - and not least give it a speed optimisation if it can't keep up with the competition.
Whether you're a generalist or a marketing specialist, our SEO specialists have put together some great advice for you on our blog.
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