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SEO keywords - choose the right keywords

Your SEO keywords are the keywords and phrases in your web content that allow people to find your site. 

If your keyword analysis isn't on point - potential customers will land on one of the many other pages in Google's results. Implementing SEO keywords will help your site rank above your competitors.

If you need an in-depth description of "what is seo?", we have prepared a complete guide.

Webamp The team
- Specialist
Last updated: May 11, 2023

How to find the right keywords

Most people make the same mistake when they first start using SEO - they do a quick keyword analysis. Many only do SEO keyword research once, and forget to update or rethink their previous strategy. Remember to re-evaluate your keywords periodically.

Keywords with a high search volume can be replaced or expanded with longer, more specific phrases. You should focus on keywords with a high number of monthly searches as well as keywords with a lower number. The popular keywords are highly competitive and only 10 websites appear on the first page.

In some cases, it also makes much more sense to focus on specific service areas rather than the broad nationwide search.


You're a carpenter in North Zealand who offers all the usual carpentry services - but you're more interested in new roofs than roof renovation or other renovation jobs.

Interesting keywords for your company could be "Tømrer Nordsjælland", "Tømrerfirma Nordsjælland", "Nyt roof Nordsjælland" and others.

Tools to test your keywords

It is essential to test your keywords in a SEO tool. In Google Key Planner you can research and find the keywords you are considering using. In other words, the tool shows how many visitors are searching for this keyword and suggests other and similar keywords that are in the same subject.

Tools like Ahrefs and SEMrush are also popular when we talk about keyword analysis tools.

If you have a Google Search Console set up on your website, you can also gain great insight into what your current customers are searching for. If you haven't given your website much SEO love before, then you're unlikely to get much out of the GSC at first keyword analysis. In the long run, however, this should be on your to-do list.

Your texts have a big impact

SEO is made up of many elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is essential because it makes your website more visible, which means more traffic and more opportunities to attract new customers. SEO can therefore be crucial to your business.

In working with SEO , you will quickly find that it is an incredibly time-consuming process. That's why many companies choose to outsource the process to a marketing agency. This gives the company a professional team of SEO specialists behind their brand, and more time to focus on the tasks the company specialises in.

Book a SEO performance analysis at Webamp and let our specialists help you get to the top of Google search results.

The difference between long tail and short tail keywords

In the context of SEO, you are likely to encounter the concepts of long-tail keywords and short-tail keywords. Short-tail keywords are more general search queries consisting of one or two words, while long-tail keywords consist of three to five or more.

When users search for more specific results, they tend to type a longer query (a long-tail keyword). If, on the other hand, they are only searching for a general topic, they are more likely to enter a short-tail keyword of one or two words.

Newcomers to SEO may be tempted to go for short-tail keywords only, as these often have the most searches. As written, it is important to remember that short-tail keywords are extremely competitive despite the large number of hits the keywords get.

FAQ - SEO keywords

What are SEO keywords?

SEO keywords are the keywords that companies use on their website so that it ranks better for their most important products, services or benefits. Google assesses whether your website is relevant based on your SEO keywords.

How do I use SEO keywords?

SEO keywords should be used to attract the right users to your website. SEO keywords should be used in an appropriate amount of times in the title and meta description, the body text and the headers and sub-headers of your website.

Why should I have SEO keywords?

Implementing SEO keywords will help your site rank above your competitors. It is crucial for the final result that you have done a keyword analysis and have a plan for the implementation of relevant keywords.

Get even smarter and increase your online presence

Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.

Learn more at Webamp Academy.