What is PR? You've probably heard of it, but do you really know what it means and how important it is for your business? PR is your company's external reputation, enhanced by working with internal and external relations - so it's the alpha and omega of your brand's credibility.
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Bad publicity is better than no publicity. Or is it? Positive publicity is a key element in PR work, as a company's reputation and relationships can cost a lot of money.
The acronym PR stands for Public Relations and is a specific communication discipline, which aims to strengthen the reputation of companies among the outside world. To cut to the chase, PR can be explained as reputation management for a company's brand value.
But why is it so important to work with PR? The answer is really quite simple. You need to work with PR in your business to collect loyal customers and give a good first impression of your brand to new potential customers.
Acquiring new customers is expensive for a company, which is why it is important to have high customer loyalty, which can be created by the right PR. Credibility and a company's reputation are also necessary to work on in order to capture and retain new customers.
On digital marketing platforms, competition for customers' attention is fierce. That's why it's important to show customers that you can deliver value. With advertising, companies try to capture the attention of potential customers. PR is about earning that same attention - and doing so builds far more trust with customers!
Still not sure if working with PR is really that important? Here are 5 quick ones that will hopefully convince you that PR is a core part of your company's brand strategy and reputation.
PR work is generally free - but leaving it out can be costly. PR builds trust and credibility for your brand without spending a lot of money, and can ultimately be a lucrative investment for your business.
Companies in the same industry compete for the same attention. But unlike advertising, which can sometimes seem overbearing, PR attracts people's attention. How? By delivering value. That's why it makes good marketing sense to manage your PR.
For smaller businesses that rely on positive word-of-mouth, angry customers can be devastating. It takes a long time to build a strong and credible brand, but unfortunately it doesn't take much to destroy it. PR can be an important safeguard against employee-related scandals, faulty products or potential lawsuits, and helps prevent companies from ending up in a shitstorm.
If you get positive publicity in the news media, blogs, reviews or elsewhere, remember to share it! This will give you more exposure and potential customers will become more aware of your brand and form a good first impression of your business.
As long as you keep drawing attention to yourself, you'll get publicity. But it can take a long time. Rome wasn't built in a day and neither was your brand and the awareness of others. The important thing is that you have something relevant to say and if you can't think of anything new, you need to think outside the box.
SEO may not be the first thing that pops into your head when you think of PR. But in fact, the two are not that far apart. SEO stands for Search Engine Optimization and aims to rank a website as high as possible in Google search results.
So SEO and PR are two sides of the same coin. PR is about managing communication between people and the media and telling your company's stories and values. In this way, you capture the attention of a larger media, making your company more visible and increasing traffic.
Although SEO is generally focused on search engines, newsworthiness, credibility and authority are also key elements. In fact, today's SEO specialists think more about people than machines, as SEO, like PR, must make the company appear authentic and genuine.
In addition, there is a direct synergy between PR and SEO. Publicity in the news media and increased interest on social media can generate links to your website, which will send authority signals to Google that can boost your organic rankings. This discipline also goes by the name of link building.
Conversely, SEO can also affect your PR, as journalists and the like often research the search engines. Thus, better rankings can translate into better PR.
Interested in learning more about how your company can increase positive publicity around your brand? As a marketing and SEO agency, we're experts at making businesses visible online - and raising awareness of your brand among potential customers and the news media.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
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