Imagine your website is like a book in a library, and search engines like Google are the librarians trying to organize and present the books in the best possible way. Metadata can be compared to information about the book that helps the librarian find and present it to visitors. Metadata is also called meta tags.
The meta title is similar to the book title on the front cover. It's the first thing visitors see in search results - like a book title on the library shelf. By having a relevant and interesting meta title that contains important keywords, you attract attention and make it clear what your landing page is about. The meta title is also known as the SEO title, title tag or simply the page title.
The meta description is similar to the back cover of a book. It provides a brief but informative description of what the reader can expect to find inside. Similarly, a well-crafted meta description gives users an insight into the content of your page and helps them decide whether to click on your link.
Meta keywords can be compared to a list of topics or tags at the back of the book. In the past, it was important to include relevant keywords to tell search engines what your page is about. But today, search engines have evolved and focus more on the quality and relevance of the content rather than just the keywords. So meta keywords are a thing of the past in the world of SEO.
By optimizing your metadata correctly, you improve the chances of search engines understanding and presenting your page in a way that attracts users' attention. It's like having a well-written book that's easy to find on the shelf and attracts readers to choose your book over others.
gives users a great experience
Metadata helps users understand what your content is about before they visit the page. It's like giving readers a sense of a book's content and themes, guiding them and helping them decide whether the book is interesting to them. Similarly, well-crafted metadata on your website can give users an insight into what they can expect to find there. This creates a more personalized and engaging experience and increases the likelihood of them staying on your site and exploring further.
When a potential customer searches for a topic where your landing page appears as a search result, competition is fierce. You're not the only one trying to attract their attention. That's why it's crucial that you take the time to work on your meta titles and descriptions so they stand out and grab the customer's interest right away.
You need to be persuasive in your wording to ensure that your website is the one the customer chooses to click on. That's why we've put together an overview to help you become razor-sharp at writing title tags and meta descriptions:
Below is an example of metadata on Webamp's landing page targeting the searches 'SEO-agency' and 'SEO-company'. Here we have used both primary and secondary keywords in the title tags, and the primary keyword is placed early in the title.
We've also used some of our own advice in the meta description.
You may also notice that in addition to the usual metadata, we have also used rich snippets via schema markup - this means that our Trustpilot score is also shown in the search result.
However, it's important to note that Google will skip your metadata and choose to use other content from your page instead if the search engine isn't blown away by your title tag and meta description. In other words, your meta tags are not guaranteed to show up.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
Learn more at Webamp Academy.