Search engine advertising is also known as Search Engine Advertising(SEA) and is a term that covers advertising in search engines such as Google and Bing. SEA is a digital marketing method where you can pay search engines like Google to show your business before your competitors in search results.
SEA allows businesses to overtake competitors in the race to reach potential customers at the right time - when they are actively searching for something related to your offerings. By leveraging search engine advertising platforms, you can increase your visibility in search results and drive targeted traffic to your website.
SEA works by companies bidding on specific keywords or phrases that are relevant to their business. When a user subsequently enters these keywords into the search engine, the highest bidder's ads will appear at the top of the search results.
But SEA is not a non-slip marketing plan if it stands alone. Only about 25% of users click on paid search results. If your business wants to catch up with the 75% of users who click on organic search results, it's important to work with search engine optimization, also known as SEO (Search Engine Optimization). SEO involves a number of strategies that help businesses improve their rankings in organic search results.
Last year, Google was the most used search engine, used by more than 95% of users. That's why it's a good idea to work with SEA through Google Ads. Webamp is a Google Ads agency, and it is therefore our core competence to generate clicks, customers and relevant conversions with Google Ads.
If you want to attract new potential customers and the most traffic to your website, you need to work with both SEO and SEA. The combination of these is called SEM (Search Engine Marketing) and combines ad-based and organic search engine optimization in a stream of traffic to your website.
Search engine advertising has many benefits for your business. Here are some of the most important ones:
1. Increased visibility and targeted exposure
SEA presents your ads to a wide audience of potential customers who are already showing interest in your products or services.
2. Faster results
Unlike organic search engine optimization (SEO), you can achieve fast results with SEA. When you create and activate your ads, you immediately start generating traffic to your website.
3. Measurability and control
SEA gives you comprehensive control because you can easily track and analyze your ad results, including the number of clicks and conversions. SEA gives you valuable insights into how your ad efforts are performing so you can continuously improve your campaigns.
4. Flexibility and customization
SEA gives you a high degree of flexibility because you can freely adjust and optimize your ads and keywords in real-time as you gradually learn what generates the most clicks for you.
Absolutely! One of the benefits of SEA is that you can target your ads to the specific demographic groups and geographic areas that show the most interest in your keywords.
Yes, both SEO and SEA play an essential role in your digital marketing strategy. While SEA can provide quick results and immediate visibility, SEO is important for building a strong organic presence in the longer term. The combination of both strategies is called SEM.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
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