We're approaching 2023, and if you're not yet visible on Google, it's time to put on your work gloves and do something about it! But don't worry, you won't be thrown into it without a life jacket.
Here are some tips for getting visible on the most popular search engine in the world. If you take the advice to heart, you'll feel the difference and gain visibility on Google.
There are some effective ways to become visible in Google search results, including new website, SEO, Google Ads and Google My Business. Read more about the different ways below.
The first step if you want to be visible on Google is to get a website, if you don't already have one. There's no excuse in 2023, you simply must have it. If you have a webshop, then a Shopify webshop will most likely be the most relevant, and for service businesses, a WordPress website may be the best option.
Among other things, make sure your website:
Still don't have a website? At Webamp , our web designers are ready to advise you on developing a new website that meets your needs, requirements and, above all, wishes.
Your website is not worth much if it is not found, and here SEO is your best friend. In short, SEO is a marketing strategy where you optimise a website to improve its ranking on selected keywords in search results. The goal of SEO is to increase the quantity and quality of traffic to a website, which ultimately results in more leads and sales.
If I'm going to go into detail about SEO in this blog post, it's going to be incredibly long, as there are many areas that you need to be aware of. Would you like to learn more about how to get started or improve your SEO? Then you can read much more about search engine optimization in our great guide to SEO.
Would you rather spend that time in the areas where you are the expert? Then you may benefit from the help of a competent SEO agency.
There are several reasons why companies should use Google Ads to gain visibility on Google. Firstly, paid ads are the first to appear in search results - giving them the ultimate exposure to potential customers. Secondly, you can target your ads to specific demographics, locations and interests to make sure they are seen by the intended audience.
Plus, you only pay when your ads are clicked on - and if they're set up correctly, it's the perfect investment. There are a host of other benefits to Google Ads, and if you want them to perform, it's a good idea to get help from a Google Ads agency.
Want to be visible in local search results? Then your business needs a Google My Business. A GMB can attract users who are searching for a service in their local area, so it's also one of the first things to show up in Google search results. It's free to set up, and if you keep it updated and relevant, it can add a lot of value to your business.
Everyone in Webamp knows that I'm a big believer in a good Google My Business. That's why I've created a (fairly large) guide to Google My Business that you're welcome to read.
The biggest reason you're not visible on Google is often that you haven't put the work in, or invested in a marketing solution with an online marketing agency. If you don't have a website that's well run and optimised, it's hard to be visible on Google. Getting visible on Google requires blood, sweat and sometimes a few tears.
We live in an age where being visible online - both on Google and social media - is crucial. Google processes around 3.9 billion searches every single day, and many of them are potential customers looking for a service or product. So of course your business needs to be visible here.
The paid ads are the first thing that appears when you do a search on Google. If you're willing to pay the price to appear at the top of the first page, have set up your Google Ads ads correctly, and have a good and user-friendly website - well, you can appear here.
If you have a good SEO strategy, you can also appear in organic search results, and a well-filled Google My Business can make you visible in local search results.
Whether you're a generalist or a marketing specialist, our specialists have put together some great advice for you on our blog.
Learn more at Webamp Academy.