Targeted advertising with remarketing

Are you finding that your Google Ads is showing up on the wrong search terms? Or are you paying high click-through rates while your return on investment (ROI) is on the low end? Then remarketing might be the answer to your prayers. Remarketing a campaign strategy with a high click-through and conversion rate.

At Webamp , we target Google Ads and remarketing to help you get the most out of your advertising budget.

Optimization of remarketing ads

Feel the difference with PPC

At Webamp we help ambitious companies optimise their advertising - from fast-growing web shops to international companies.

Despite the diversity of our client portfolio, there is one common thread running through every collaboration we enter into: focused advice and tailored solutions that match each company's reality, values and vision.

What all our customers have in common is that they want to be visible where their customers are. We help companies make their ads visible to the right audiences and on the search terms that are relevant to their business, products and services.

Do you have a business that is already doing PPC? Or do you want to get introduced to this smart tool? As a marketing agency, Webamp can be your company's most important asset in the battle for customer attention.

So if you're ready to take your marketing to new heights, get in touch. 

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Want to learn more about digital marketing? Visit our Webamp Academy page for free knowledge to boost your business digitally. Explore our knowledge universe here.

Want more sales? Remarketing is the answer!

Increase your chances of sales with remarketing

With remarketing, you can reach users who have previously visited your website or webshop without buying a product or booking a service. In this way, you increase the chance of converting your visitors into customers and you are more likely to get a return on your online marketing investment.

But what exactly is remarketing? How do we work with it in Webamp? And how can it help you reach your target audience? You can read much more about it on this page ↓

Would you rather spend time on your business than reading about online marketing? Contact Webamp on 70 60 50 28 or info@webamp.dk and let us help you turn visitors to your website or webshop into paying customers.

Remarketing reaches those who have visited your website before

What is remarketing?

Try to imagine the following scenario:

You walk into a shop. In the shop, you come across one or more products you might be interested in. However, you leave without buying anything - either to check out alternatives from competitors or because you are just not ready to buy.

The products in the shop have probably aroused your curiosity. But your money is still safe and sound in your account or wallet. This is not an unusual scenario for retail workers. Few people buy a product or book a service the first time they visit a shop.

The same is true in the virtual world - so don't expect your visitors to necessarily buy something from your webshop or book a service just because they've found their way to your website. Or to put it in a more nerdy way: it's the fewest clicks that convert.

Remarketing is a friendly reminder to your visitors about a product or service they have already shown interest in - but not yet invested in.

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    Working with Webamp has given me greater insight into how we spend our money properly. In addition, we have experienced higher traffic which has generated higher revenue. I would recommend Webamp to other businesses because hopefully they can have the same peace of mind.

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How remarketing works in practice

So how does remarketing in Google Ads work in practice?

When a user visits your website or webshop, Google Ads stores a so-called cookie ID on the user's computer, phone or tablet - for example if they have viewed a product in your webshop but have not purchased.

Each cookie has a unique ID, which Google Ads automatically adds to a so-called remarketing list. A remarketing list is, in short, a list of visitors about whom you have collected data. When a user then meets certain requirements you have set, they will see your advertising on selected platforms.

You decide:

✓ Which users you want to reach with your advertising.
✓ Where they should see your ad.
✓ Where the ad will take them.

That way, you increase the chance of turning clicks into conversions. Or to put it another way: turn visits into sales.

Remarketing in practice

Remarketing in Google search results

One way to use remarketing is to place ads that promote products relevant to the user in Google search results.

Let's say you have a webshop that sells writing instruments. A visitor has looked at a pen in your webshop, but has left without buying one. 

By setting up remarketing ads in search results, you can then display ads for your business the next time the visitor searches for pens on Google. That way, the user is reminded of your business. And because the person already knows about your company, you increase the chances that he or she will buy pens from your company - and not from a competitor.

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Display advertising

Do you want to attract attention and be seen by potential customers? Show up in paid search results on Google with display advertising. 

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Youtube Ads

Want to be visible on one of the world's largest search engines? Reach potential customers through effective advertising on Youtube. 

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SEM

Do you want to attract new customers? Optimise your visibility on Google with SEM - the magic combination of SEO and Google Ads.

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Performance analysis

Are your ads on Google generating conversions, or are you just throwing money out the window? Get the answer with a free Google Ads report. 

Dynamic content through remarketing
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Dynamic remarketing

Dynamic remarketing allows you to advertise specific products or services that your visitors have shown interest in. For example, if a visitor has looked at a particular pen in your webshop, you can then tailor your ads to show them ads for that particular pen.

So the ads change depending on which product the user has seen on your website.

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The remarketing process

What you can expect from the process

At Webamp , we work with your remarketing strategy to provide you with tailored advertising that reaches relevant audiences.

We analyse conversion data and specific user behaviour data in Google Analytics and design campaigns accordingly.

For example, we screw on parameters like:

  • Demography
  • Geography
  • Devices - does the user use desktop, phone or tablet?
  • Age groups
  • Interests.

Based on relevant parameters, we then split-test on different audiences in order to drive conversions. In this way, you are guaranteed a high conversion rate and Return On Investment when you entrust your remarketing campaigns to our Google Ads specialists.

FAQ - remarketing

What is remarketing?

Remarketing is a campaign strategy within paid advertising on Google. If you set up a remarketing ad, your ad will be shown to previous visitors to the website. 

How does remarketing work?

After a user has visited your website or webshop, Google stores their (unique) cookie ID. This makes it possible to show previous visitors your remarketing ads. You can customise ads based on demographics, geography, age groups, devices and more.

What are the benefits of remarketing?

The main benefit of remarketing is that you can show your ads to people who have shown an early interest in your product or service. Remarketing increases the chance of turning clicks into conversions

Have your ads reviewed by a specialist

We're ready to help you analyse what it takes to get the most out of your ads. To find out more, use the contact form.

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