At Webamp we help ambitious companies optimise their advertising - from fast-growing web shops to international companies.
Despite the diversity of our client portfolio, there is one common thread running through every collaboration we enter into: focused advice and tailored solutions that match each company's reality, values and vision.
What all our customers have in common is that they want to be visible where their customers are. We help companies make their ads visible to the right audiences and on the search terms that are relevant to their business, products and services.
Do you have a business that is already doing PPC? Or do you want to get introduced to this smart tool? As a marketing agency, Webamp can be your company's most important asset in the battle for customer attention.
So if you're ready to take your marketing to new heights, get in touch.
With remarketing, you can reach users who have previously visited your website or webshop without buying a product or booking a service. In this way, you increase the chance of converting your visitors into customers and you are more likely to get a return on your online marketing investment.
But what exactly is remarketing? How do we work with it in Webamp? And how can it help you reach your target audience? You can read much more about it on this page ↓
Would you rather spend time on your business than reading about online marketing? Contact Webamp on 70 60 50 28 or firstname.lastname@example.org and let us help you turn visitors to your website or webshop into paying customers.
Try to imagine the following scenario:
You walk into a shop. In the shop, you come across one or more products you might be interested in. However, you leave without buying anything - either to check out alternatives from competitors or because you are just not ready to buy.
The products in the shop have probably aroused your curiosity. But your money is still safe and sound in your account or wallet. This is not an unusual scenario for retail workers. Few people buy a product or book a service the first time they visit a shop.
The same is true in the virtual world - so don't expect your visitors to necessarily buy something from your webshop or book a service just because they've found their way to your website. Or to put it in a more nerdy way: it's the fewest clicks that convert.
Remarketing is a friendly reminder to your visitors about a product or service they have already shown interest in - but not yet invested in.
Working with Webamp has given me greater insight into how we spend our money properly. In addition, we have experienced higher traffic which has generated higher revenue. I would recommend Webamp to other businesses because hopefully they can have the same peace of mind.
So how does remarketing in Google Ads work in practice?
When a user visits your website or webshop, Google Ads stores a so-called cookie ID on the user's computer, phone or tablet - for example if they have viewed a product in your webshop but have not purchased.
Each cookie has a unique ID, which Google Ads automatically adds to a so-called remarketing list. A remarketing list is, in short, a list of visitors about whom you have collected data. When a user then meets certain requirements you have set, they will see your advertising on selected platforms.
✓ Which users you want to reach with your advertising.
✓ Where they should see your ad.
✓ Where the ad will take them.
That way, you increase the chance of turning clicks into conversions. Or to put it another way: turn visits into sales.
One way to use remarketing is to place ads that promote products relevant to the user in Google search results.
Let's say you have a webshop that sells writing instruments. A visitor has looked at a pen in your webshop, but has left without buying one.
By setting up remarketing ads in search results, you can then display ads for your business the next time the visitor searches for pens on Google. That way, the user is reminded of your business. And because the person already knows about your company, you increase the chances that he or she will buy pens from your company - and not from a competitor.
Dynamic remarketing allows you to advertise specific products or services that your visitors have shown interest in. For example, if a visitor has looked at a particular pen in your webshop, you can then tailor your ads to show them ads for that particular pen.
So the ads change depending on which product the user has seen on your website.
At Webamp , we work with your remarketing strategy to provide you with tailored advertising that reaches relevant audiences.
We analyse conversion data and specific user behaviour data in Google Analytics and design campaigns accordingly.
For example, we screw on parameters like:
Based on relevant parameters, we then split-test on different audiences in order to drive conversions. In this way, you are guaranteed a high conversion rate and Return On Investment when you entrust your remarketing campaigns to our Google Ads specialists.
Remarketing is a campaign strategy within paid advertising on Google. If you set up a remarketing ad, your ad will be shown to previous visitors to the website.
After a user has visited your website or webshop, Google stores their (unique) cookie ID. This makes it possible to show previous visitors your remarketing ads. You can customise ads based on demographics, geography, age groups, devices and more.
The main benefit of remarketing is that you can show your ads to people who have shown an early interest in your product or service. Remarketing increases the chance of turning clicks into conversions.