Get more requests
with PPC advertising
Do you want more traffic on your website or webshop? And do you want to convert the traffic into paying customers?
At Webamp we do targeted work with PPC advertising to make sure that you don’t just receive clicks - but the right clicks. Clicks that convert your visitors into customers.
But what is PPC? How do we work with it at Webamp? And how can it create more sales for your business? You can learn more about that on this page.
Are you a little too busy to read about online advertising - or do you want to hear how you can get the highest possible inquiries at the lowest price?
What is PPC?
PPC - or Pay Per Click - is a type of online advertising where you only pay per clicked ad. You don’t pay to have users see your ads or links - but to have them click on them.
In this sense, PPC distinguishes itself from CPM (Cost Per Mille) where you pay per thousand views. The CPM model is, amongst other places, used in Facebook advertising, we also work with that at Webamp.
Most people probably know PPC advertising in relation to the keyword ads you run into in Google's search results - also known as Google Ads (previously known as Adwords).
This, accordingly, is one of the most widely used types of PPC, even though Microsoft’s search engine, Bing, also holds a smaller share of the market of keyword advertising.
In short, you gain access to many different platforms and target audiences with PPC.
How does PPC work?
When a user clicks on your ads, the person will be redirected to your website or webshop - and that is exactly the action you pay for.
That’s why it is important that your ads create a return that pays off compared to your investment. Written in technical terms, your PPC ads need to create a positive ROI (Return On Investment).
Because of this, you should have a look at your products and services - do they have high or low trade margins? If the margin is high, it would for example often be easier to have your PPC advertising pay off.
Your ROI also depends on the click price, which again depends on multiple factors - hereunder where you advertise, products/services and keywords.
As an example, the click price will be high on the ads that are shown when a user looks up a generic keyword with several hundreds of monthly searches.
You can compare PPC advertising with an auction. The more bidders on a certain type of advertisement, the higher the price will be.
This, however, doesn’t mean that you’re guaranteed exposures and clicks just because you’re the highest bidder.
Google always tries to give its users the best and most relevant results, and your exposure therefore depends of the landing page (the subpage of your website which is relevant for the ad) that the ad links to.
As an example, Google will down prioritize your ad if it links to a slow landing page with irrelevant content.
Successful PPC advertising doesn’t just depend on the size of your budget.
This is how we work with PPC in Webamp
PPC is a large area within online advertising, which can be hard to understand and get an overview of.
That’s why we have our own PPC-specialists that know what parameters they need to adjust to make your campaigns successful.
In Webamp, as an example, do split tests where we test different ads to secure the highest possible amount of clicks.
Furthermore, we work with budget adjustments depending on demography, geografi, units, interests and timing.
- Could it as an example pay off to bid higher on a campaign where the target audience primarily is 20-25 year old?
- Would it make sense to pay extra for an ad to be active on a certain time of day?
- Would it give a higher return to put more work into advertising on mobile units?
In other words, we consider all possible parameters when we work with PPC advertising at Webamp.
It secures that your ads always hit the needs of your customers and that you get the most possible conversions at the best price.
We furthermore work with different advertising practices - herunder:
- Google Ads
- Display advertising
- Youtube advertising
- Google Shopping
We can thereby always adjust our PPC advertising to your exact target segment and goals.
In our SEO department, our textwriters, as an example, work with the writing of well written and relevant content with value for the user, like our web department works with speed optimization and design to make your website user friendly.
This is altogether securing that your potential customers always land on an appealing landing page - and that your ads therefore create relevant traffic that converts into paying customers.