SEM agency: get to the top on Google
If you want to be visible in Google search results, SEM is the key. And if you're still not sure what SEM is and what the difference is between SEM, SEO and paid advertising, you've come to the right place.
At Webamp we have experienced SEO and Google Ads specialists who work with SEM to ensure that your website or web shop receives the right clicks! Contact us today and let's set up a meeting.
SEM agency for the ambitious
As an SEM agency, we help ambitious companies optimize their SEO and Google Ads - from fast-growing online shops to international companies.
Despite the diversity of our client portfolio, there is one common thread running through every SEM partnership we enter into: focused advice and tailored solutions that match each company's reality, values and vision.
What all our customers have in common is that they want to be visible where their customers are. We help companies make their ads visible to the right audiences and on the search terms that are relevant to their business, products and services.
Do you have a business that already does search engine marketing? Or do you want to be introduced to this smart tool? As a SEO and Google Ads agency, Webamp can be your company's most important asset in the battle for customer attention.
Read more about digital marketing
Want to learn more about digital marketing? Visit our Webamp Academy page for free knowledge to boost your business digitally. Explore our knowledge universe here.
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SEM = SEO and Google Ads
SEM is short for Search Engine Marketing, and is a term that covers the disciplines that need to be mastered to rank at the top of Google - including search engine optimisation (SEO) and search engine advertising (Google Ads, and Bing Ads).
What the two branches of SEM have in common is that they can be categorised as what in marketing parlance is called "pull marketing". They both work to give users what they are looking for when they search on a search engine like Google or Bing.
Therefore, if you want to increase your company's visibility on search engines, you should focus on SEM.
What is advertising on Google?
Search engine advertising(PPC) is a way to pay your way to the top of Google, Bing and other search engines - for specific keywords. Search results are therefore also marked with 'ad', so the user is aware that they have paid to be ranked high.
And there's a good reason why people want to pay to be at the top of search results. Because that's where you meet your potential customers, where they're already looking for a service or product.
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Working with Webamp has given me greater insight into how we spend our money properly. In addition, we have experienced higher traffic which has generated higher revenue. I would recommend Webamp to other businesses because hopefully they can have the same peace of mind.
Google Ads and Bing Ads
The two main advertising options are Google Ads and Bing Ads respectively - however, Google is undoubtedly the most popular search engine, which also makes Google Ads the most popular. Both advertising tools use the same strategy, which in marketing parlance is called PPC - Pay Per Click. In short, this means that you pay for the clicks that come through each ad. Therefore, it is also important that the right keyword strategy is used, as the clicks paid for should ideally result in a conversion.
Another - and slightly less used - way to advertise is through what Google calls 'Google Shopping'. This way of advertising is aimed at webshops where the product itself and the price are in focus and should be displayed in the search results.
Advantages and disadvantages of Google Ads
Benefits
- You can be at the top of the search engines in no time.
- You can quickly modify your campaigns.
- You get immediate results for your investment.
Disadvantages:
- You pay for each click.
- This can quickly become costly if the right strategy is not put in place.
- You only get clicks as long as you pay for it.
Text version
Attract the right traffic and give your customers the best possible experience with informative and engaging copy.
What is search engine optimisation?
Search engine optimisation (SEO) is the work of optimising websites so that Google and other search engines find them relevant to rank highly for certain keywords. These results are called organic, and are basically not something you can control - it's something you have to earn.
READ: What is SEO?
When a website needs to be optimised and made relevant, we work on both the visual aspects of the site, such as content, usability, etc., and the more technical aspects. In everyday language these disciplines are called ON-pageand OFF-page SEO.
Even though organic results appear under ads on Google, there is a good reason to look at this part of SEM. Being at the top of Google in organic search results costs you nothing but the energy and time you or your agency have spent optimising your website.
Advantages and disadvantages of SEO
Benefits:
- You don't pay for each click.
- You don't want to hit just one keyword.
- More clicks on organic search results.
- You reach wider.
Disadvantages:
- It takes time.
- You can't control exactly what Google chooses to display.
- You invest ahead of your results.