Brand-targeted email marketing
Email marketing is one of the oldest marketing strategies in the book. But the proliferation of smartphones, apps and social media has made email an overlooked channel in the modern marketing playbook.
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Email marketing can increase sales in your business!
We believe that the discipline of email is just as relevant and effective as it has always been - if not more relevant than ever before.
What if we told you that good email marketing can be one of the most cost-effective tools in your marketing strategy? You'd probably wrinkle your nose and think: "Show me! Newsletters are outdated and irrelevant".
But wait a minute. It's important to remember that email marketing can do so much more than traditional newsletters. Email systems today are far more advanced when it comes to user data and segmentation. This means you can target the right customer at the right time!
In fact, email marketing is SO cost-effective that a report from the DMA (Direct Marketing Association) showed areturn on investment(ROI) of $38 per $1 spent.
Believe it or not, the numbers almost speak for themselves!
Email marketing is cheap to get started and with well thought-out email campaigns can improve your results and convert more leads into customers.
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We captivate and retain through well-produced content - always aligned with your brand identity.
Whether it's branding videos for digital channels, product images for your webshop or sharp text for your communication strategy.
We master all the disciplines that make your business visible to your target audience.
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What is email marketing?
As we mentioned earlier, email marketing has been proven to have higher conversion rates compared to other marketing strategies. And there are several reasons for this.
Firstly, email marketing has an incredibly high ROI. This means that you get more in return for the time and money you invest in your email strategy.
Secondly, it's a strategy that could hardly be more targeted to your customer segment.
Your email recipients are already familiar with your brand - after all, they have signed up to receive emails from your company.
Plus, it's one of the few channels that works both B2B and B2C.
Thirdly, the automatic flows will run by themselves once you have set them up and structured them in the right way.
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Benefits of email marketing
Get one-on-one with your customers
Email is the only marketing strategy that allows your customers to communicate directly with you - and vice versa.
Because emails can now be automated and sent based on specific data, emails become much more personalized and create a closer relationship between you and your customers.
You can communicate bigger messages
When it comes to advertising on various media and platforms, you usually have very little space/time to communicate a message.
Emails therefore differ in that you have a lot of space to communicate your messages, discounts, promotions etc.
You also have more room to be credible to your subscribers who aren't already customers in your store - with the goal of getting them to convert, of course.
You can retain and engage your customers
Email marketing is an incredibly effective way to retain and engage your customers.
Compared to other marketing strategies, you have the opportunity to follow up with your customers and maintain a regular customer base.
In addition, emails are a great way to engage your subscribers and make them feel part of your universe.
You're reaching ready-to-buy customers
The customers who have signed up for your newsletter are customers who have already shown a direct interest in your brand or company.
Your email list will therefore only consist of your core audience, which means you are more likely to reach ready-to-buy customers.
With automated flows, you can even hit them right where the interest is highest.
Deliver your message quickly and directly
Unlike other marketing channels such as flow TV, outdoor banners, commercials and more, the time between idea, execution and result is short.
With email marketing, you can quickly create a template for your desired email and send out your message shortly after. Emails are a way to communicate directly with your customers - 24 hours a day, 365 days a year.
The three elements of email marketing
Content is undoubtedly essential in your marketing - especially on email.
Content depends on the type of email campaign your company is running. Should the campaign be more visual or written? If you are a webshop that sells a lot of products, your emails will most likely be characterized by a visual aspect with beautiful images.
While advertising via video may seem like a good idea, it's not an optimal format for email marketing. Videos can be slow to load on your customers' platforms and you may risk the customer closing the email before they even see the video. Instead, you can link to the video and post it on social media, YouTube or your company website.
Amplify has an experienced and creative content department ready to help you. Whether it's visuals and copywriting directly to your email or videos for social media platforms!
The next step is the most important - strategy! A well thought-out email marketing strategy helps clarify your goals, your approach and outline which flows you should use. So what should your strategy include?
You can start by asking yourself a series of questions:
- What do we want to achieve?
- What is our segment?
- How often will we send emails to my customers?
- Which platform will we use?
- What content should we use for the campaign?
- How long will the campaign run for?
- How will we measure my results?
You should never buy a pre-made email list as it is often used by many other companies and therefore your emails are more likely to end up in the spam folder. It's time-consuming, but it's optimal to spend resources on building your own personal customer base over time.
Ways to create a solid customer base
Website integration - Create a sign-up form for your customers to sign up for your newsletter. You could promise them a discount code if they sign up. This increases the chance of sign-ups.
Facebook Leads Ads - With a quick form in the lead ad, you can quickly and easily find people who might be interested in your products and collect information from them, such as their email address. You can read more about Facebook Lead Ads here.
Gamification - "Gamify" your marketing. This doesn't mean that you have to code a game, but that you get customers to interact with your business. Starbucks has great success with their "Starbucks Rewards" where customers earn points on purchases. Include elements in your marketing where the customer wants to "play".
Are we a match for you?
Of course we want as many customers as possible - but not at any cost. Because not everyone is a match for Amplify.
But is your company thinking long-term and do you understand that one-off hourly tasks are not a shortcut to success - neither in organic search engine results nor in relation to your business goals?
Then Amplify might be your next agency.
We help customers who want to take their marketing strategy to new heights.
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Welcome emails - Thank your customers for showing interest in your business! The first step towards a close customer relationship.
The promotional campaign - New products, additional sales or something else entirely. The most important thing for your business is to show your products to the customer.
The seasonal campaign - Doesn't your girlfriend need a Christmas present? Or don't you need some new speakers for the summer terrace?
Purchase follow-up - Show interest in your customer's purchase. Are they happy with the purchase?
The social campaign - Do you host in-store events? Invite your subscribers.
Newsletter - Updates, new products and initiatives are always important to inform the customer about.
The abandoned basket - Maybe your customer forgot that they liked a cool pair of boots on your website?
The reactivation campaign - Activate previous customers. If the customer has shopped with you before, chances are they will do so again. If it was a good experience, of course.
Data-driven and creative email specialists
At Amplify, we work data-driven and creatively with email marketing.
So do you want help starting your email marketing journey - or do you want a helping hand to elevate your current strategy and execution?
Our team of specialists are ready to help you.
We can help you with everything from:
- Setting up the right email system
- Integration with your webshop (if you have one)
- Creating a strategy for your business
- Planning campaigns
- Content creation
- Setting up automatic email flows
- Segmenting your lists
Get help with email marketing
Do you want your business to be visible online - where your customers are?
At Amplify, you'll be met by a team of specialists in the key disciplines of digital marketing - from email marketing, video production and social ads to SEO and Google Ads.
In other words, we have all the tools to ensure your business succeeds on digital channels.
Are we the right agency?
We are if your company can answer "yes" to several of the following:
- Want specialist knowledge
- Want to influence your own email strategy
- Thinking long-term
- Will expand and develop marketing efforts
- Want success across channels.
Success on all channels
Explore a selection of other tools that can play alongside your content strategy.
