Elevate your brand with YouTube advertising
Are you aware of the many possibilities that YouTube advertising opens up? Maybe you already have ready-made videos that are just waiting to reach your potential customers. Maybe your fingers are itching to get started.
Want expert advice to get you started or get the most out of your ads?
Advertising that leads to conversions
As a marketing agency, we've helped ambitious businesses - from fast-growing online shops to international companies - become visible in Google and social media search results.
Despite the diversity of our customer portfolio, there is one thing that is common to every collaboration we enter into: Customized solutions that match the reality, values and vision of each company.
And although our customers are very different, they all have a common desire. They want to grow, increase sales and create brand awareness.
If you have a business, you probably have the same desire. Marketing can be an indispensable asset - and as a marketing agency, Amplify can be your company's most important asset.
If you want us to take a closer look at your marketing strategy, don't hesitate to get in touch.
A selection of satisfied partners
Meet some of our current partners and learn more about what it's like to be an Amplify customer.
Targeted Google Ads strategies
Strategy and branding are the cornerstones of Amplify, and we are dedicated to delivering strategic insights and performance that drive results for your business.
Google Ads can be an important tool for performance - and together with SEO, we create targeted strategies that take into account your target audience and their search patterns.
This is how we ensure not only visibility in paid search results and the Google search network, but also relevant traffic that converts.
ambitious companies we have worked with over the years.
websites, we got clicks and conversions via Google Ads.
of our partners have given us 5 stars on Trustpilot.
Let's Amplify
Over the years, we've worked with a wide range of ambitious companies. Is your business next?
Succeed with Youtube Ads
Youtube advertising allows you to promote your business through the world's second largest search engine. And if your campaign is set up correctly, you can effectively reach the right target audience for your product.
Maybe you already have videos ready to go, just waiting to reach your potential customers. Maybe you're itching to get started. But maybe you need competent advice to move forward.
If you're not convinced why YouTube is a brilliant marketing channel, read on to learn more about how YouTube advertising works, what benefits it brings you and how we work with it at Amplify.
Wherever you are in the process, you are welcome to talk to one of our specialists on tel. +45 70 60 50 28 or leave a message in our contact form.
How do ads work on Youtube?
Youtube has more than 2 billion views per day. So it should come as no surprise that YouTube is an incredibly effective marketing channel - if your campaigns are set up correctly.
You have most likely used YouTube yourself and been exposed to various advertisements. Most often, this has probably happened before or after you clicked on a given video. Because you've been on the "other side" of the screen, you may not have noticed that there was a difference in the ad format. There are several different ways you can advertise your company, product or service.
Formats in Youtube advertising:
- Instream ads that can be skipped.
- Instream ads that can't be skipped.
- Video discovery ads.
- Bumper ads.
Let's elaborate on the different formats and how they work.
Instream and discovery ads
Instream ads and discovery ads belong to the category of ads called TrueView. What's special about TrueView ads is that you don't pay anything for the exposure unless a user interacts.
An interaction can be either in the form of a click, a like, or the amount of time they watch the promotional video. In the following section, we will elaborate on when you actually pay for your promotional video.
This type of ad is shown either before, during or after a YouTube video. After 5 seconds, viewers are given the option to skip the ad and decide if they want to finish watching it.
When do you pay?
You only pay when a viewer finishes watching the video - or watches more than 30 seconds if the video is longer. For you, this means that you don't have to pay for meaningless exposures that won't bring you conversions anyway - smart right?
Non-skippable in-stream ads are shown in the same way as the skippable ads. However, the difference is that these videos are limited to a maximum of 15 seconds. Instead, the viewer is forced to watch all 15 seconds in order to watch the selected YouTube video.
The beauty of instream ads is that they allow you to show your entire message to the viewer relevant to your campaign.
With this type of advertising, you pay for each exposure. In return, you don't have to capture your viewer's attention in the first 5 seconds.
Discovery ads work in a slightly different way than instream ads. Before a discovery ad is shown, the user must take the initiative to view it.
The ad itself will therefore consist of a small thumbnail image from the video and an accompanying text. That's why it's so important to put thought and time into the small image that encourages the viewer to click on your promotional video.
Where does the ad appear?
Instead of the ad appearing before YouTube videos, it will appear either on the YouTube homepage or in connection with related videos.
How do you pay?
Because the user has to take the initiative to watch the video, you only pay when your video is clicked.
Bumper ads last only 6 seconds and are the right solution if your main goal is to raise awareness of your company, service or product. It always plays before, during or after another video, so the viewer has no opportunity to click away.
Bumper ads are kind of in the same category as unskippable instream ads. They're just shorter.
How do you pay?
With this format, you pay for each exposure. The advantage is that you can get your message out quickly and effectively.
Free digital marketing knowledge
Want to learn more about how we can help you? In Amplify Academy you get free knowledge to boost your business digitally.
Advertising on Youtube - this is how we do it
At Amplify, we can help you with advice, campaign setup, tracking and the actual production of your videos.
Youtube was acquired by Google in 2006, which means that ads on Youtube are set up through Google Ads. Therefore, our skilled and experienced Google Ads specialists will be responsible for ensuring that your campaigns reach the right viewers.
Are we a match for you?
Of course we want as many customers as possible - but not at any cost. Because not everyone is a match for Amplify.
But is your company thinking long-term and do you understand that one-off hourly tasks are not a shortcut to success - neither in the Google search network nor in relation to your business goals?
Then Amplify might be your next agency.
We help customers who want to take their marketing strategy to new heights.
Get even smarter
Want tips and tricks for your marketing? Our specialists share their own advice in our Amplify Academy knowledge universe - and it's free.
We set up targeted campaigns
If you want your ad to convert - that is, turn viewers into customers - it's crucial that it reaches viewers who are also potential customers.
Let's give an example:
You have a travel company and of course you want to sell more trips. But how do you know who your potential customers are?
This is where we come in. Our specialists analyze who could potentially be in the market to buy a trip. This could be someone who has searched for specific countries or visited one of your competitors' websites.
That way we know that this particular person could potentially be interested in your video ad. In addition, there are many other parameters that influence who we choose to target your ads to.
We work with you to develop a detailed strategy so that you are constantly aware of the plan for you and your business. In other words, the target group for your product or service is carefully selected based on specific data from our specialists.
We keep your Google Ads strategy up-to-date
As a full-service agency, we're with you every step of the way - from initial strategy to ongoing assessment and optimization. This way, your Google Ads strategy not only gets the best start, but also frequent health checks so that your campaigns always perform optimally - and you get the most out of your marketing budget.
Our strategic foundation rests first and foremost on knowledge of your company and your business goals - but also on your insight into our approach to Google Ads.
That's why every collaboration starts with a conversation where both parties can get to know each other.
Should we work together?
Curious how we can help you get started with YouTube advertising? Or how we can get your existing videos to convert?
At Amplify, you will be met by an experienced team of specialists who together master all necessary marketing efforts. Together, we empower your company to take action where it creates results.
Our team includes strategists with a sharp focus on data, technical specialists with an understanding of your website's structure, tracking specialists with knowledge of setting up and tracking key metrics, and copywriters.
By combining technical optimization with strategy and targeted tracking, we ensure that your digital strategy targets the goals that are important to your business.
Do you need professional help with display advertising - and do you want to work with a Google Ads agency that is data-driven, strategic and result-oriented?
So don't hesitate to contact Amplify today.
Let's Amplify!
Are we the right Google Ads agency?
We are if your company can answer "yes" to several of the following:
- Want specialist knowledge
- Want to influence your own strategy
- Thinking long-term
- Will expand and develop marketing efforts
- Want success across channels.
Success on all channels
Explore a selection of other tools that can play alongside your Google Ads strategy.
