SEO-texts
Want SEO text to get your website higher on Google? There's a battle for good Google rankings, which is why it's important to write SEO texts that appeal to users and have valuable content at the same time. By doing so, you'll give your competitors a run for their money and increase your chances of taking the top spot as the uncrowned king of Google.
SEO for the ambitious
As a SEO agency, we've helped ambitious businesses get visible in Google search results - from fast-growing web shops to international corporations.
Despite the diversity of our client portfolio, there is one thing that is common to every SEO partnership we enter into: Tailored solutions that match each company's reality, values and vision.
And while our customers are diverse, they all share a common desire: They want to be found on Google when their customers Google keywords relevant to their business, products and services.
If your company has a website, you will certainly have the same desire. And here SEO can be an indispensable asset - and Webamp , as a SEO agency, can be your company's most important asset in the battle for those coveted top Google rankings.
So if you want to get to the top of Google, don't hesitate to get in touch.
Free digital marketing knowledge
Want to learn more about digital marketing? Visit our Webamp Academy page for free knowledge to boost your business digitally. Explore our knowledge universe here.
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SEO-texts - what is it?
SEO stands for "Search Engine Optimization", and therefore a SEO text is a text written in order to make your website rank higher on Google. Optimising your text is an essential part of online marketing, so that your website is ranked higher in Google's results and can be found more quickly by potential customers.
There's no straightforward formula for how SEO text should look or be written before it's rated positively by Google - sending a website further up Google's rankings. That's because Google holds its cards close to its chest when it comes to its so-called ranking factors.
However, there are some general guidelines for search engine friendly text. You can read Webamp's SEO checklist to find our take on the best guidelines for writing successful SEO text.
SEO-the stained past of the text
SEO-texts have over the years gained a bad reputation among many. This is because there was once an excessive focus on keywords, which resulted in SEO text content appearing empty and bland.
It was more about getting a keyword into a text as many times as possible without any thought to whether the text was coherent or relevant to users. In other words, they were writing more for Google than for people.
Fortunately, this is no longer the case. Today, SEO text content must be valuable to users and provide them with the information they are looking for. It is important to write for the user rather than the search engine, as Google will always prioritise text that creates value for users. This discipline is also known as semantic SEO.
This is not to say that you should completely forget about keywords, as they still play an important role when Google ranks websites. Keywords just need to be used sparingly and where it makes sense. The goal is to provide quality content for your website that is both search engine friendly and retains the user.
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Working with Webamp has given me greater insight into how we spend our money properly. In addition, we have experienced higher traffic which has generated higher revenue. I would recommend Webamp to other businesses because hopefully they can have the same peace of mind.
Good vs. bad SEO texts
But what specifically characterises the good SEO text versus the bad? First of all, the keyword is used naturally in the good SEO text. It doesn't seem forced or artificial, and the keyword is used to create relevant content for the user.
It also means that the text is written for humans and not machines, and therefore the text must not be mechanical.
It is also important that the SEO text is written in an easy-to-read language, aimed at the target audience the website is intended to attract.
Moreover, the text must not become what is called a wall of text: an unmanageable wall of text without spaces. A good SEO text should therefore contain paragraphs as well as essential headings that both arouse curiosity and give the user an indication of what they are about to read.
3 quick tips for the good SEO text:
- Write to people rather than machines.
- Use keywords naturally in the text.
- Make the text user-friendly.
Why are SEO texts so important?
The text on your website helps to increase Google's understanding of your website and is therefore an important part of your SEO strategy - and SEO is often an indispensable part of online marketing.
After all, it's no good having a website if it's not visible on Google - unless you want it to act as an online business card.
Of course, you can also use Google Ads - paid advertising - to get visibility in search results, but as many users prefer to click on organic search results rather than ads, it may be worth prioritising SEO and thus also SEO texts.
Ultimately, this can influence the number of enquiries through your website and therefore the final turnover.