SEO-advice

Keyword analysis is the foundation for targeting your audience. This is where we find the most relevant keywords that your target audience uses to find businesses like yours online.

We have access to a broad toolbox of analytical tools and can therefore find the exact words and phrases your target audience is looking for when they search for the products and services your company offers.

To find the right keywords, we do competitor analysis and look for niche keywords to help you stand out.

Keyword analysis includes a breakdown of your competitors' top keywords, potential customers' intent to search, the number of people searching for specific keywords, and what's happening in your industry in general. Keyword analysis is the foundation of your content plan and should ensure that you are not writing content blindly - but based on data and strategy.

Link building helps to make your website credible and is an essential player in search engine optimisation.

Link building involves outbound link building to other websites, internal link building to your own subpages and, not least, external link building from other websites to your own.

A good SEO advisor will investigate the possibility of getting links from credible sources to your website. You can see this as a kind of recommendation to Google and other search engines, which in this way influence your organic rankings in the search engines.

Technical SEO is all the work that goes on behind the machinery. It can be heavy stuff for some, but it's nonetheless an important prerequisite for getting ahead of the game on Google.

Put simply, the better your website is optimised, the easier it is for Google to understand it. That's why technical keywords like indexing, redirection, mobile-friendliness and speed are fundamental to your SEO.

However, technical SEO is not something that everyone can throw themselves into. It requires an understanding of source code and a knowledge of how search engines read and understand code. That's why advice on technical optimisation of your website is essential if you want to rank highly on Google.

The text on your website is an important foundation for Google's understanding of your content - and therefore also an important part of your SEO. For the same reason, we also advise on how best to write SEO text that Google understands.

However, good SEO copy is not only targeted at Google, but also at your users. It's about writing relevant and user-friendly text, written for humans rather than machines. So don't just overstuff your text with keywords, write content that actually provides value to users.

It is therefore a great advantage to get advice from professional copywriters who have experience in writing valuable SEO texts that give the competition a run for its money.

Unfortunately, there's no such thing as a rest break when it comes to SEO. Competition for top Google rankings is fierce, so you need to continually evaluate whether your efforts are working for the search engine.

For example, it is important to monitor your ranking on certain keywords and the number of visitors to your website. Otherwise, you will quickly be overtaken by your competitors.

That's why advice is also about how best to monitor and optimise your SEO strategy.